TikTok's parent company must divest the app or face a ban in the U.S. Here's everything we know, plus how to plan ahead.
Head of Communications & Content @ Buffer
In this article, we'll explore the unique characteristics of organic and paid social media, how they complement each other, and why incorporating both into your social media strategy is essential for achieving your business goals.
Whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own influencer media kit.
In this article, get answers to questions about social media for solopreneurs.
Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Here are some ideas for small businesses looking to highlight Earth Day on Instagram.
TikTok Notes is coming — and the new text and photo-sharing app is not just an Instagram clone. Here's everything we know about the platform so far.
How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.
In this article, get answers to questions about social media for solopreneurs.
Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Here are some ideas for small businesses looking to highlight Earth Day on Instagram.
When these brand owners opened their first brick-and-mortar store, they learned lessons that helped improve their social media and grow their sales both on and offline.
There are plenty of ways to monetize on Pinterest. Here's a guide to some tactics for both creators and small businesses.
Learn why this expert marketer thinks X is one of the best advertising platforms right now, and see how to get the most bang for your buck.
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Browse AllWhether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own influencer media kit.
In this article, get answers to questions about social media for solopreneurs.
TikTok Notes is coming — and the new text and photo-sharing app is not just an Instagram clone. Here's everything we know about the platform so far.
How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.
In this article, we've curated the top five graphic design trends for social media branding in 2024.
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Pinterest is such a great platform for finding inspiration or researching brands and products.. With more than 498 million users and over 1.5 billion Pins saved every week, there’s always something new to cook, craft, buy, read, or be inspired by on the social network for visual content. For businesses or individuals looking to build or grow a presence on Pinterest, consistently posting valuable and interesting Pins is a great Pinterest marketing strategy to help people discover and share your
In total 26 new features were added to Buffer in 2023. Here are some of the things you may have missed—plus a look at what's to come in 2024.
Organize all of your ideas in one place with Buffer's new tagging feature. Manage your creative output. Track the success of different types of content. And build a searchable library of content.
Fancy a challenge? Why not try to double your growth in two weeks? That’s the goal of the AI Accelerator, Buffer's bespoke video-based course that hundreds of creators and social media pros have joined. What’s the AI Accelerator? This isn't just another online course. It's a unique two-week journey curated by Buffer to help you level up your social media game. Here's a breakdown of what's included: 1. Eight AI Lessons: Dive into the world of AI and learn how to create posts that truly
Create AI-tailored content, designed specifically for your audience and social network. Available to all (for free)!
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Check out the 25 best podcasts for creators, marketers, small business owners and anyone looking to up their social media.
In this article, we dive into podcaster and Bufferoo Phill Agnew's strategies that can help you grow an engaged audience, no matter the format.
Damian shares his journey from hemp farmer, to teacher, to business accelerator leader, and the economics behind why he focuses so hard on encouraging people to become hemp farmers.
It’s hard to overstate the importance of furniture in our lives. We literally live our life on furniture, yet often don’t realize the impact our chosen furnishings have on the planet in terms of chemicals, greenhouse gasses, and material waste. Phantila Phataraprasit learned about sustainability early in life and wanted to build the kind of sustainable brand she’d be proud to shop at, so she decided to do something about it and co-founded Sabai Design , a sustainable fur
Featuring insights from Buffer’s Small Business, Big Lessons podcast episode six and the accompanying unpublished interview, Zingerman’s co-founder Ari Weinzweig shared the company’s founding story and how open book management unlocked new scaling opportunities for the company.
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How the Buffer Customer Advocacy Team set up their book club, plus their key takeaways from their first read: Unreasonable Hospitality by Will Guidara.
In this article, the Buffer Content team shares exactly how and where we use AI in our work.
The Buffer team is heading out on our first retreat since 2019! I asked the retreat veterans for advice on making the most of the trip as a newbie.
How can we keep creating a unique customer support experience even as we get an increasing number of messages from customers? This is a question that is always on my mind. Delivering exceptional customer support has always been at the core of Buffer’s mission. Over the years, we've taken pride in our unwavering commitment to customer satisfaction and our dedicated support team's ability to go the extra mile. What we have found is that as your volume and team size scale, it can be trickier to
When I tell people how long I’ve been at Buffer — eight years today — people generally have a lot of questions. But one of the most common is, “Why have you stayed so long?” Eight years is an unusually long time to be at one company in tech. It’s also an unusually long time among most of my friend group except those who work in more traditional jobs, say in teaching or in government. So why have I stayed? My short answer is usually the same — it’s the people and the product. I truly enjoy wor
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Learn how Akta, the creator at Passionfroot, uses Buffer to streamline her content scheduling process and grow Passionfroot's following on Instagram and LinkedIn.
Dave grew his traffic newsletter by 2.5x using one simple (and fast) tactic. Here’s how.
Learn how Tempt built a small marketing agency and how they manage multiple clients using Buffer.
This gifting company shares how they plan and schedule social media content around celebrations, events, and holidays. Learn their secrets to a successful holiday marketing campaign.
Influence Media is a creative marketing agency based in the UK. Here's a look into how they use video and Buffer to bring their clients' stories to life.
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Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses who are truly driving innovation and redefining how work happens.
Listen now
In this article, we'll explore the unique characteristics of organic and paid social media, how they complement each other, and why incorporating both into your social media strategy is essential for achieving your business goals.
Whether you’re a full-time content creator, micro-influencer, nano-influencer, or just getting started, here’s how to create your own influencer media kit.
In this article, get answers to questions about social media for solopreneurs.
Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Here are some ideas for small businesses looking to highlight Earth Day on Instagram.
TikTok Notes is coming — and the new text and photo-sharing app is not just an Instagram clone. Here's everything we know about the platform so far.
Looking for more inspiration?
Browse All
After launching its first brand to market, the team reflects on the journey and what’s next for Pattern.
Inspiration doesn’t always come from obvious places. Can 70’s jazz music encourage a culinary revolution?
Slow down. Pause. Step Back. The road to launch isn’t always straight.
Rediscovering the joy in everyday moments pulls the team towards a new mission.
With their agency at the forefront of its industry, success wasn’t quite what it seemed.
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Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach. Over 500 million people use Instagram Stories every day. I’m definitely among that group. And at Buffer, Stories has been a major focus in 2019 as well.
Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. Get all the details here.
These days, we live in a world of infinite supply… In just a few clicks, anyone can start a business. Anyone can create products, build an online store, publish ads, and reach an audience online. This means that every market is becoming flooded with businesses offering similar products, features, and solutions. So to stand out you need to have a brand that your customers connect with, and care about deeply. In this post, we’ll be sharing some tips and strategies to help you to build your bran
The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an up
When you want to get your message in front of the right people on social media , where do you turn? More and more, brands and businesses are turning to social ads and custom audiences. You can do a lot of awesome, targeted messaging by focusing on the right audiences with your ads — whether you’re talking to a group of customers, a
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We recently launched a new feature at Buffer, called Ideas. With Ideas, you can store all your best ideas, tweak them until they’re ready, and drop them straight into your Buffer queue. Now that Ideas has launched in our web and mobile apps, we have some time to share some learnings from the development of this feature. In this blog post, we’ll dive into how we added support for URL highlighting to the Ideas Composer on Android, using Jetpack Compose. We started adopting Jetpack Compose into ou
With the surprising swap of Elasticsearch with Opensearch on AWS. Learn how the team at Buffer achieved secure access without AWS credentials.
At Buffer, we’re constantly experimenting with ways we can improve our products and try out new ideas. We recently launched Start Page , a beautiful, flexible, mobile-friendly landing page that you can build in minutes and update in seconds. As a Software Engineer on Buffer’s team I’ve tackled a long list of fun projects, including Start Page. One thing I love about this project, is that as we foray deeper and deeper into user-generated content and customization, w
Header Photo byPearse O’Halloran onUnsplash For our Android clients we have a small component library which is used to shared common visual elements across the different Android applications that we work on. We recently updated our application
Header Photo by Icons8 Team on Unsplash Modularizing your Android projects can bring a number of different advantages to your team. Some of these include reduced build times, a greater separation of concerns and t