Joel Gascoigne

CEO and co-founder @ Buffer

A collection of 130 posts by Joel Gascoigne - Page 6

OpenNov 5, 2013
How being hacked impacted our startup’s key metrics

Buffer was hacked on October 26th, resulting in several thousand spam posts appearing on Twitter and Facebook. Here is the impact on our numbers. Last Saturday I was sitting in my favorite coffee shop doing a few support tickets and writing a blog post when I opened Facebook and saw that the whole of my timeline was full of spam. The next thing I noticed was that all of the spam was “via Buffer”. I scrolled and scrolled and it was endless. We’ve written a lot about what actually happened [http

OpenOct 27, 2013
Buffer security breach has been resolved – here is what you need to know

Update: This article was originally titled “Buffer has been hacked – here is what’s going on”. The hacking incident happened yesterday (Saturday) and below is a recap of everything that happened. Please ask us any questions you have in the comments below. If you’re reading this, the most important section for you is Update 7. We’ve discovered the source of the breach and closed the vulnerability. Keep reading for the full story. Update 9: We’ve discovered the exact details of how the Twitter

OpenOct 9, 2013
Niel de la Rouviere is part of the Buffer team

I’m super excited to share that Niel de la Rouviere has finished the 45 day Buffer Bootcamp* and recently accepted our invitation to join the Buffer team full-time! Niel is from South Africa and works on Buffer all the way from Taipei (we’re a distributed team ). Niel has lots of experience with various different JavaScript frameworks such as Backbone.js and AngularJS. It has

ReportsOct 4, 2013
Buffer September Update: $2,088,000 run rate, 1,046,000 users

Below is the monthly update email I have just sent this morning to all our investors. I hope you enjoy taking a read about the full details of our work on Buffer in the last month. I’m excited to hear from you in the comments if you have any questions about what we’re up to! Traction update: * New users: 66,000 (Total: 1,046,000, from 980,000: +7%) * Daily active users: 30,000 (from 29,000: +3%) * Revenue: $174,000 (Annual: $2,088,000 up from $1,968,000: +6%) * Business revenue: $12,340 (up

OpenSep 9, 2013
Brian Lovin is part of the Buffer Team

I’m happy to share that Brian Lovin has finished the 45 day Buffer Bootcamp* and just accepted our invitation to join the Buffer team full-time. I just hit send on an email to the whole team and we’re in the midst of a GIF party in HipChat :) Brian will be working out of Waco, Texas as part of the fully distributed Buffer team . Since he started working with us, he has impac

OpenAug 12, 2013
Belle Beth Cooper is part of the Buffer Team

Today we welcome Belle Beth Cooper to the Buffer team. I just hit sent on an email to let the whole team know that Belle has accepted our offer and is now on board full-time at Buffer. Belle had recently crossed her 45 day mark in the intro period.* Belle is joining the Buffer team from Melbourne, Australia. Belle will continue to write amazingly awesome blog posts as she has so far (this one got 41,000+ likes [http://blog.bufferapp.com/10-scientifically-p

OpenApr 11, 2013
Growing the C-Suite – On leadership and titles in Startups

Today is an exciting day at Buffer. We’re now a team of 11 people working full-time on the product, and we are preparing to grow the team towards 15 people fairly rapidly (our first step is to find someone to write great content for our main blog ). With this growth, my co-founder Leo and I started to think about some changes to our leadership structure which would help us to be best placed to both move faster day-to-day and

Tips / How ToJul 5, 2012
My 5 Secrets to Sharing Great Content 15 Times a Day

I’ve been lucky enough to have people ask me fairly often how I continue to share great content on Twitter on a regular basis. Over the last year I’ve built up a number of different methods for doing this, as well as ways to keep to both high frequency and high quality. I’ve found 15 times per day a good number to aim for, since it is a Tweet every hour in the peak times of the day for my followers, and once every two hours at other times. With my spontaneous Tweets from random thoughts during

Buffer NewsMay 3, 2011
Why we are particularly thankful for Twitter

We’ve talked before about why we think Twitter is awesome , and why we even think it can make you a better person . Today, I want to share with you why we are particularly thankful that Twitter exists. If you’ve been following along with our progress for a while, you might know that it’s still fairly early days for us. We only launched 5 months ago, but w

Online MarketingFeb 16, 2011
Idea to Paying Customers in 7 Weeks: How We Did It

This is the first of an ongoing series of posts called Building Buffer where we share our methods and learnings with the aim to help people and learn from others who have had similar experiences. We’d love your comments. Rewind… I’ve learned more in the two and a half month period since I launched Buffer than ever before. I am very excited to let you know we now have over 500 users, many of whom are active, and we are generating revenue through our paid monthly plans at a conversion rate of aro