One of my favorite things to do is to help others who are at an earlier stage of the startup journey. I had a lot...
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Why We Prioritize Hiring People Who Use Our Product
When we wrote previously about how we hire at Buffer, one key component was that everyone we hire have usage of and experience with the...
How We Created Our Company Values From Scratch
Can you explain what your company stands for in just a few words? Can you quickly sum up how you and your teammates work together, and what...
A Simple Guide to Measuring the Product-Market Fit of Your Product or Feature
It’s amazing that there is a huge amount of discussion on the importance of hitting product market fit for what you are building. Interestingly, there isn’t...
Mastering Organic Efficiency: What Startups Can Learn From Nature
In a forest, there is absolutely no waste. Every single element is reused in a continuous cycle. A tree produces leaves. The leaves fall to...
The Habits of Successful People: Let Your Dream Grow Alongside Your Journey
In my recent travels around Asia, I’ve had the great opportunity to meet a lot of local founders and aspiring entrepreneurs. A few themes that seemed...
The Power of Transcending Instead of Attacking
There’s something special about Gandhi’s quote, “Be the change you want to see in the world.” It makes me happy every time I read it on social...
To Plan or Build? Balancing the Two in A Startup
A while back, I met with a great founder who’s really hustling. We spent some time discussing his idea and I shared some of my...
50 Books That Transformed My Business and My Life
As a teenager I had a period of many years where I stopped reading books completely. I even remember a time where I couldn’t imagine...
13 Big Questions about Buffer’s Culture and Transparency, Answered
Towards the end of 2014, Buffer co-founder Leo Widrich came back to his family home in Austria for a visit and was able to join the coworking community...
Why We Stopped Trying to Manufacture Growth at Our Startup
For the last 2 to 3 years, about every day, I would wake up, open my laptop and type the letter “g” into the Google...
The 10 Buffer Values and How We Act on Them Every Day
There are a few things I can count on when I tell someone about what it’s like to work at Buffer. If I stick to talking...