Creating company culture and company values isn’t a static exercise—it’s a constant evolution. Lately we’ve been excited to begin growing the Buffer marketing team (see...
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The Top Reason We Haven’t Sold Our Startup
We’ve been lucky at Buffer to receive a number of acquisition offers along our journey so far. When I mention this to people, a key...
Why I Don’t Shield My Team from Bad News
A prevalent concept is the idea that as a CEO or executive of a company, you need to shield your team from bad news, the...
What We Got Wrong About Self-Management: Embracing Natural Hierarchy at Work
When Buffer first moved to a self-management model, we moved to a completely flat structure. We just let loose and the message was “everyone go...
The ‘No Complaining’ Rule: What it Really Means to Create a Company Culture of Positivity
Recently Joel and I were talking about the new Jawbone UP3. I had just gotten one for free as part of Buffer’s perks program, and...
Why Not to Outsource your Startup (Even If You Can’t Code)
One of my favorite things to do is to help others who are at an earlier stage of the startup journey. I had a lot...
Why We Prioritize Hiring People Who Use Our Product
When we wrote previously about how we hire at Buffer, one key component was that everyone we hire have usage of and experience with the...
How We Created Our Company Values From Scratch
Can you explain what your company stands for in just a few words? Can you quickly sum up how you and your teammates work together, and what...
A Simple Guide to Measuring the Product-Market Fit of Your Product or Feature
It’s amazing that there is a huge amount of discussion on the importance of hitting product market fit for what you are building. Interestingly, there isn’t...
Mastering Organic Efficiency: What Startups Can Learn From Nature
In a forest, there is absolutely no waste. Every single element is reused in a continuous cycle. A tree produces leaves. The leaves fall to...
The Habits of Successful People: Let Your Dream Grow Alongside Your Journey
In my recent travels around Asia, I’ve had the great opportunity to meet a lot of local founders and aspiring entrepreneurs. A few themes that seemed...
The Power of Transcending Instead of Attacking
There’s something special about Gandhi’s quote, “Be the change you want to see in the world.” It makes me happy every time I read it on social...