“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle

I’ve been obsessed with thinking about, adjusting and building upon my habits for a long time now, and working on good habits is probably one of the things that’s helped me the most to make progress with my startup. In addition, it seems like habits are now becoming popular again. This is a great thing, and books like The Power of Habit are helping lots of people.

Perhaps one of the things that is rarely discussed with habits is failing with them. How do you keep going with building habits when you fail one day, or you have some kind of momentary setback?

I thought it might be useful for me to share my thoughts on habits, and particularly the aspect of failing with habits.

Building an awesome habit

There are the steps I’ve found that work best to create a new habit:

  1. Start so small you “can’t fail” (more on the reality of that later)
  2. Work on the small habit for as long as it takes to become a ritual (something you’re pulled towards rather than which requires willpower)
  3. Make a very small addition to the habit, ideally anchored to an existing ritual

creating-habits

How I built my most rewarding habit

The habit I’m happiest with is my morning routine. It gives me a fantastic start to the day and lots of energy. To build it, I took the approach above of starting small and building on top.

I started my habit a few years ago when I was based in Birmingham in the UK. The first thing I started with was to go to the gym 2-3 times per week. That’s all my routine was for a long time. Once I had that habit ingrained, I expanded on it so that I would go swimming the other two days of the week, essentially meaning that I went to the gym every day at the same time. I’d go around 7:30, which meant I awoke at around 7 a.m.

Next, I gradually woke up earlier, first waking up at 6:45 for several weeks, and then 6:30. At the same time, I put in place my evening ritual of going for a walk, which helped me wind down and get to sleep early enough to then awake early. Eventually, I achieved the ability to wake up at 6 a.m. and do an hour of productive work before the gym. This precious early morning time for work when I was the freshest was one of the things that helped me get Buffer off the ground in the early days.

The next thing I made a real habit was to have breakfast after I returned from the gym. I then worked on making this full routine a habit for a number of months. I had times when I moved to a different country and had to work hard to get back to the routine after the initial disruption of settling in. It was whilst in Hong Kong that I achieved being very disciplined with this routine and wrote about it.

My morning routine

Today, I’ve built on top of this habit even further. Here’s what my morning routine looks like now:

  • I awake at 5:05am.
  • At 5:10, I meditate for 6 minutes.
  • I spend until 5:30 having a first breakfast: a bagel and a protein shake.
  • I do 90 minutes of productive work on a most important task from 5:30 until 7am.
  • At 7 a.m., I go to the gym. I do a weights session every morning (different muscle group each day).
  • I arrive home from the gym at 8:30 a.m. and have a second breakfast: chicken, 2 eggs and cottage cheese.

It may seem extremely regimented, and I guess perhaps it is. However, the important thing is the approach. You can start with one simple thing and then work on it over time. I’m now working to build around this current habit even more.

Failing while building your awesome habit

One of the most popular and simultaneously most controversial articles I’ve ever written is probably The Exercise Habit. It’s one that has been mentioned to me many times by people I’ve met to help with their startup challenges. I’ve been humbled to find out that a number of people have been inspired by the article to start a habit of daily exercise.

Whilst in Tel Aviv, I met Eytan Levit, a great startup founder who has since become a good friend. He told me he had read my article and was immediately driven to start a habit of daily exercise. I sat down and had coffee with him while he told me about his experience, and it was fascinating.

He told me that he did daily exercise for four days in a row, and he felt fantastic. He said he felt like he had more energy than ever before, and was ready to conquer the world. Then, on the fifth day Eytan struggled to get to the gym for whatever reason, and essentially the chain was broken. The most revelatory thing he said to me was that the reason he didn’t start the habit again was not that he didn’t enjoy the exercise or benefit greatly from doing it. The reason he failed to create the exercise habit was the feeling of disappointment of not getting to the gym on that fifth day.

Get ready and expect to break your habit

“I deal with procrastination by scheduling for it. I allow it. I expect it.” – Tim Ferriss

What I’ve realized is that one of the key parts of building habits might be to know that you will not flawlessly create your habits. You are going to break your habit at some point. You are going to fail that next day or next gym session sooner or later. The important thing is to avoid a feeling of guilt and disappointment, because that is what will probably stop you from getting up the next day and continuing with the routine.

In a similar way to how Tim Ferriss deals with procrastination, I believe we should not try so hard to avoid breaking our habits. We should instead be calm and expect to break them sometime, let it happen, then regroup and get ready to continue with the habit.

Perhaps we took too much on, and we cut back a little or try to add one less thing to our habit. Or maybe we just had a bad day. That’s fine, and a single failure shouldn’t stop our long-term success with building amazing habits.

What works for you to create a new habit? Is there a habit you were building and are not anymore? Why is that? Which habit are you happiest with? I’d love to hear your experiences on creating habits.

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Written by Joel Gascoigne

Joel is the founder and CEO at Buffer. He is focused on the lean startup approach, user happiness, transparency & company culture. Say hi to him anytime @joelgascoigne.

  • Joel….great article. Thank you for sharing with us. Just take one day at a time. Keep trying every day. Consistency is the key!

  • Dave Park

    For some of my morning habits I try to set them up the night before…

    1) to go to the gym in the morning… I started making my protein drink and pack my bag the night before.

    2) to start wearing suits to work… I started picking my suit out the night before.

    Would love to hear some more thoughts on what other people do. I’m definitely a habit nerd and could use a few more good ones!

    • I’m going to start packing my bag the night before. Nice one!

      I recently posted my top 4 habits for staying active on our blog – blog.turf.ly.

  • I really like the whole “break the chain” concept Jerry Seinfeld talks about a lot. On days that I skip a full workout, I try to at least to some crunches, lunges or something in my apartment before I go to bed, just because of the satisfaction of not breaking the chain.

  • My favorite when I can’t hit the gym? Bust out a 7 min workout in your living room.

    Instead of calling it a “break” in the habit, I prefer to think of it as recovery time I’m using to consolidate and come back even stronger. Like you said, the point is to be mindful of the potential for negative self criticism and find a mental salve that gives you the resilience to get back to it, better than ever.

  • For me, one of the most enjoying habits is playing a musical instrument & improving my skills there. Simultaneously a demanding one, especially if you’re reaching a plateau. Unfortunately, you’ll need a lot of time then and a surrounding which tolerates you’re lessons :-). I just remember trying to learn playing bagpipes, while I practiced my lessons in an old people’s home (during my civil service) – not to the best amusement of the old people there. Today – I am playing only the guitar – less often than I would like to.

    Talking about breaking habits, it would be very interesting to get some insights from the Buffer team members with small children. I established a morning routine with 2 runs each week + short workouts the other days. But.
    Nights are sometimes “crashed” by a crying or ill daughter, waking up several times, trying to calm her down. Normally, I am awake some minutes before my clock rings, but mornings after these nights are just different and predestinated for breaking my habit. I experienced, that a 1 day break of routines might be annoying, but normally I can handle it. If there are several nights in a row, it simply feels like I’ve got to create the habit again.

  • The habit I’m most happiest with? The habit to get rid of bad habits. ;-)

    One of which is that we often don’t consume consciously but habitual.

    For example: Drinking. Default to water. Nothing else. Very simple but powerful. Make every other beverage an exception.

    This is one of the things I do to consume more consciously and to extend that even more I searched for app to track my expenses. I found Dollarbird, which works quite nicely for me. What I do is that I track all the day-to-day expenses and see what I buy throughout the day.

    Doing that helps me to decide more consciously what to buy and what to skip. Do I really need that croissant or that coffee to go? Usually it’s just bad habit to get all this stuff and after a while it doesn’t add any good feeling anymore.

    Consuming more consciously and less habitual has a very nice side effect. When you start to be more strict with yourself you start to really enjoy the moments when you get that special thing. I started to really looking forward to very small things just because I don’t regularly consume them.

    And I’m not only speaking of stuff you have to pay for. For example when you work somewhere where you get free coffee. Don’t drink 4-5 / day. Just drink maybe 1. Do you want to know what happens? Right. You really start to savor that one cup of coffee (or espresso in my case).

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