We’re always working to make Buffer better—whether it’s through big new features like Buffer for Video or smaller changes to existing features.
Our customer development process is so important no matter the size of the change. In this post, I would love to share an improvement that we made to the Feeds feature in Buffer and how it happened based directly on feedback from you, our awesome customers.
Digging into our Feeds feature
One area where we felt that there might be some pain points that could be validated and addressed was within our Feeds feature, which allows you to add RSS feeds to your Buffer social profiles and share links directly from your favorite sites from right inside your Buffer dashboard.
To kick things off, Maxime, our growth wizard, kindly conjured up a list of our most active Feeds users, and I reached out to 12 of them to schedule interviews.
But even before I had spoken to anyone on the phone, I received multiple emails like this one from customers, describing the frustration of not having a way to remove items from their feeds.
Digging into this one deeper, we learned
- Most customers expressed an urge to only share ‘hot’ content with their audience that wasn’t saturated already. Not having a “dismiss” button previously made it difficult to quickly identify what was new.
The signal here was so strong that it felt great for Justin (product) and Niel (engineering) to ship this quickly while I interviewed users.
Here are some of our other findings for areas to improve in Feeds: