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Inside Buffer

Our First Charitable Donation Plus The 7 Charities We’re Supporting

The end of 2017 brought lots of joy at Buffer. It was the best financial position we’d seen ourselves in in a few years and the team was excited to celebrate. Our CEO, Joel Gascoigne, and Director of Finance, Caryn Hubbard added to the celebrations with the wonderful news that they had managed to set aside money for Buffer to donate to charity.

The whole Buffer team has recently been involved in choosing charities, talking about their merits, and helping us decide as a team where to send the donation. Organizations who support charities are not scarce and we’re proud to be joining the ranks in a small way.

We’re thrilled to have donated a total of $50,000 to seven incredible charities this year.

As a profitable company, we believe in giving back to the community, in supporting charities, and in all around helping contribute to a better world. It feels like the right thing to do for the Buffer team to take advantage of the better financial position we’ve put ourselves in and give to others.

We’re going to share a little bit more about how we got the team involved and the charities we’re supporting below. Let’s dive in!

How We Chose Which Charities to Support

With the resources to be able to give a donation to charity, we got quite excited to involve the team. We love every opportunity to put decisions to a team vote (for example our retreat location was voted on by the team) and wanted to make sure that deciding on charities would be a transparent and collaborative effort.

It was a two-step process to narrow in on which charities we would support.

First, we had the team nominate any organization they thought we should help, with a few guidelines:

  • Transparency: Does this organization practice transparency in its financials and processes so we can see where our money would be used?
  • Size: Would a contribution of our size feel like fairly small to this organization, or would it be a difference-making figure?
  • Values: Does this organization have a tie to Buffer’s vision and values and/or your own values? If so, what is it?
  • Qualified: Is the organization a registered 501(c)3 non-profit? (We limited donations to U.S.-based organizations this year.)

Finally, we had the team vote on their top three from our list of nominated organizations.

Here are a few great websites we recommended to the team for further research into each charity before they voted:

Putting this decision to a vote helped refine the list to the charities closest to the hearts of those at Buffer and the number of votes influencers how we would disperse the $50,000.

The Charities We Support at Buffer

We are over-the-moon to be able to support seven incredible charities this year. Here is each of them with our donation size (this was based on how many teammates voted for the organization.)

Charity:Water – $15,000

Charity: Water received the most votes from Buffer teammates, they bring clean and safe drinking water to people in developing countries. This can change lives in so many ways. Instead of collecting water all day, those who benefit from this organization’s work have the chance to have an education or to learn a trade.

Restoration Place – $10,000

Restoration Place provides long-term aftercare for girls ages 11 – 17 who have been abused, neglected, sexually exploited, and specifically those rescued from sex trafficking. This organization helps victims become victors through spiritual guidance, equine therapy, trauma-focused therapy, art, music, education, and physical activity. Their current activities include educating the public on human trafficking, how to identify and respond; working with adolescents on prevention and identification, and developing and implementing fundraising activities to provide a home for survivors.

GiveWell – $7,500

GiveWell is dedicated to finding outstanding giving opportunities and publishing the full details of their analysis to help donors decide where to give. It’s a fully transparent organization that removes bias from charitable donations using evidence-based research. Although it is U.S. based, it has a global focus on direct aid.

Southern Poverty Law Center – $7,500

Southern Poverty Law Center is dedicated to fighting hate and bigotry and to seeking justice for the most vulnerable members of our society, using litigation, education, and other forms of advocacy. Using the law, this org has toppled institutional racism; destroyed some of the nation’s most violent white supremacist groups; and protected the civil rights of children, women, the disabled, immigrants and migrant workers, the LGBT community, prisoners, and others who faced discrimination or exploitation.

GiveDirectly – $5,000

GiveDirectly targets extremely low-income households and transfers cash to households in developing countries via mobile phone-linked payment services. Besides helping people living in poverty, GiveDirectly also gathers the data to advocate for basic income, which is increasingly considered to be one of the key components to make sure more people will have more meaningful work now, and in the future.

The Food Trust – $2,500

The Food Trust’s mission is to make sure everyone has access to affordable, nutritious food and the information to make healthy decisions. They are actively working in local communities (that don’t have any grocery stores with fruits and vegetables) to increase healthy food access. They’re making a tangible difference every day to children and their families!

Susie’s Senior Dogs – $2,500

Susie’s Senior Dogs works to bring awareness to the plight of and sponsor veterinary care of homeless senior dogs. Senior dogs have so much love to give but are often overlooked by adopters. These special beings often fall through the cracks. They make wonderful companions and they simply need to be given the chance.

Over to You

We’d love to hear from you! Which charities would you nominate next year and why?

Photo by Scott Webb

  • Hannah Voice

    I don’t usually comment on our own blog posts, but I am drawn to doing so on this one! Working at Buffer is an honour and a privilege and every day I am grateful for the opportunity to make just the smallest of contributions to this wonderful company. I am so proud of everything that Buffer has accomplished and to have found ourselves in the position of being able to make this donation to some truly worthy and inspiring charities. To make just the smallest of positive changes in this world makes life worth living and I am so grateful to work for a company that is committed to giving back.

    Thank you to Joel for leading us with such ambition and grace; thank you to the entire team for making this possible; and thank you to these incredible charities for helping to change the world, one drop of water, one therapy session, one giving opportunity, one win for the fight against hate, one cash donation, one lesson in nutrition, and one dog, at a time. With much love, Hannah.

  • Danielle Keating

    Love this! Buffer is my role model company! <3 Thank you for what you do!

    • Thank you so much for reading and sharing such kind thoughts, Danielle! ❤️

  • joewaters

    I’m proud to be a buffer customer! You folks are doing great work. You should explore ways that customers like me can get involved and contribute. Maybe when we renew every month you could give us the chance to round-up to support a cause. GoDaddy has something similar. There are many ideas out there! Let me know if I can help!

    • Aw thank you so much, Joe! We’re proud to have you as a customer. Thank you for sharing those awesome ideas about customers supporting charity – I’ll mention it to the team! 🙌

  • Bethany Johns Monjarás

    Wow – I am absolutely blown away! I have so enjoyed seeing Buffer grow and look forward to updates about this company, but I have to say…this is the best update yet! It is truly a privilege to be able to give and be generous; I am thankful that y’all are actively searching for ways to give back to the community and help build people up. I look forward to hearing more about the great things Buffer will do!

    • Thank you so much for the super kind comment, Bethany! ❤️

  • This is great! Our business gives every year to The Cystic Fibrosis Foundation, Girls Who Code, Child’s Play, and to a local school. We also give a 20% discount to 501c3s on every service and product, and build one free website for a nonprofit organization every year (you can learn about these charities and giving back initiative at On top of that, we also give our employees two paid days off each year for volunteering. Does Buffer do that?

    I think corporate citizenship is such an important thing and appreciate that you’re leading the way. Thank you for being so generous.

    • Love all of those organizations, thanks for sharing, @amberaucoeur:disqus! :)

      We do have paid volunteer days, we give one per quarter. :)

      Thank you for reading!

  • Marco Castro-Bojorquez

    Thanks for set up some money to support efforts that are so important, to give back it’s something that all of us should do as a good habit!
    Your choices are excellent, I especially like the fact you set up some money for girls/young women, folks in the south of the U.S., and senior dogs…I would have given those doggies a bit more but you have inspired me and even as I’m actually experiencing financial hardship due to mental health issues, I’m sure I can share some of the little I have to Susie’s Senior Dogs…actually would do that on behalf of my girl Lola, my cat who’s going to be 18 in just a few more days and who is the most beautiful cat ever! Thanks Buffer for doing your thing, love you!

    • @marcocastrobojorquez:disqus Your comment made my day! I really appreciate your kind reply and you’re right, Lola is stunning. So happy you included a picture! :)

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