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Using Values and Philosophies as a Guide: How Hiring has Evolved at Buffer

We’ve shared a bit in the past about what we believe creates a great fit at Buffer, but the hiring process is so much more than these factors alone. How do you create a positive experience for all candidates, regardless of the outcome? How do you avoid bias and view all candidates through a lens of equality?

We don’t know all the answers to these questions, but we’re always experimenting and learning. As a result, we’ve developed five core philosophies that guide our efforts. I’d love to share them with you here!

What hiring at Buffer looks like in 2016

First, a bit of background. In less than 2 years, our team has grown from 17 to 79 people. In the past year, we’ve revised our hiring process to suit our needs as a scaleup company.

I joined as Buffer‚Äôs first Culture Scout in October 2015, when we went from growing the team by 1‚Äď2 people per month to being on the lookout for 30‚Äď40 team members between September 2015 and April 2016.

Some of my first responsibilities included shaping a newer framework for hiring, selecting, and interviewing; along with creating a great candidate experience and getting to know people in a consistent and unbiased way.

In April 2016, we expanded the People team further when Jenny joined and helped us further define the hiring process.


With a team of¬†about 80 right now, we’re deliberately growing slower and¬†only hiring for a few more roles in the coming months.¬†We are looking more carefully at the needs of each area, digging into the ‚Äėwhy‚Äô in each role, and applying a more disciplined financial lens that allows us to grow more in-line with our revenue rate.

Rather than trying to set up a strict set of rules that might not stretch with our growth over time, we’ve made the decision to rely on our Culture Scouting philosophies instead.


We believe these philosophies and best practices may stick around for longer that a ‚Äėprocess‚Äô (the same way we believe defining your culture‚Äôs values can help with many other decisions.)

Our 5 hiring philosophies

Here are¬†five¬†‚Äėphilosophies‚Äô we try to live by (and have sometimes failed at) and some of the lessons that might be of interest to others growing a¬†team:

1. Define what we need before we start looking

We’ve found the best time to find a consensus on a role and what skills it mgiht require is before we hire, not while we’re reviewing candidates.

We brainstorm with our teams on what their needs are and collectively write the listings. One of the ways we’ve found works well is to ask ourselves the questions like:

  1. What goals need to be achieved a year from now for us to consider this a successful hire?
  2. What would an amazing candidate accomplish in a year?
  3. For an amazing candidate to accomplish that, what do they need to do during the 45-day bootcamp?
  4. What are the traits, skills and qualifications this person will need to be successful?

One unique aspect of defining a role for us is having the team agree on whether a craftsperson (deeper knowledge/expertise in a specific area) or generalist (with T-shape skills) is needed. Making sure we have a training plan in place and getting everyone on the same page about the sequence of interviews enables consistent candidate evaluation and reduces total interview time.

We try to be honest about the skills needed while also keeping the door open for as many candidates as we can.

As a result, we work extensively on the job description, training plan, interview planning, interview question tailoring, etc. before we even post the listing.

2. Transparently share as much as we can

Our Journey page aims to reflect who we are as clearly as possible.

When we put all our cards on the table with full transparency, we’ve found it encourages candidates to be honest and do the same.

Some key elements of our jobs page include:

  • Some info on how we work together remotely
  • A list of all¬†our culture perks
  • Pictures of the team (in all sorts of settings!)
  • Our commitment to diversity and equal opportunity employment
  • Listings that set clear expectations for the role and measures of success


Our COO Leo gave a talk recently about how company culture isn’t something you can really shape, but rather how you have to sit, observe and write down what you see. The first step for us in looking to scale our hiring was to be clear on what our values were and articulate them honestly on our hiring page.

Once we had those values defined, it helped our interactions with candidates to make an objective decision about how closely they aligned with us.

3.¬†Know what we’re evaluating with every interview question

It might seem a bit unusual, but we don‚Äôt ask for r√©sum√©s during any part of our process. For our purposes,¬†r√©sum√©s don’t often give us the depth of information we‚Äôre looking for.

Instead, more weight goes into the messages that applicants share with us, both in writing and in chats. So it’s important that we have an unbiased way to know what we’re looking for.

We recently went through team training on managing bias that was enlightening from that standpoint, and our Inclusivity Catalyst, Courtney, is a great champion for keeping that top of mind.

We try to craft application and interview questions that will help us evaluate attributes we’ve predefined through our role needs and values. These sorts of questions can be a mix of verification questions, behavioral questions, situational questions, and skills tests.

We avoid any question that doesn’t provide useful information and might allow bias to creep in. (Here’s an incredibly helpful resource on the interview process that Google uses.)

Then we take it one step further: Before we ever speak to anyone, we already have an idea of a good answer, an OK answer, and a “pause answer” for any question we ask.

Say¬†we’re¬†asking a candidate to share¬†a moment where they made a mistake. Depending on what they share, we¬†might get insights on their¬†transparency, empathy, vulnerability, and ability to “do the right thing” (which is one of our values!).

A potential good answer could include them admitting the mistake early on and owning up to it. Another good answer could be in their ability to reflect on the lesson they learned from the mistake.

Answers that might give us some pause could include hints of blaming others or circumstances, or sharing a mistake that puts them in the ‚Äėsavior‚Äô position and misses the opportunity to show¬†vulnerability.

Here are some other areas we craft questions to dig into. It’s important for our teammates to:

  • Have a growth mindset (Do they like to learn and how?)
  • Show a good bit¬†of empathy (How do they react to technical glitches or misunderstandings.)
  • Be okay¬†with vulnerability (How open are they in the conversation?)
  • Have a knack for working remotely (Do they have a track record of having shown drive in their professional or personal projects?)
  • Have worked¬†independently in the past. (Have they had to manage their own schedule to get something done?)

Then, we define questions that will give us a benchmark, knowing that there is no wrong or right. Everyone is different, but these benchmarks can indicate how well the candidate might do on our team.

As we¬†scale our hiring and as the¬†team grows, our¬†interview¬†questions have¬†changed based on how our¬†values have changed. We challenge these questions from time to time to ensure we know, ‚ÄúWhy do we ask this?‚ÄĚ


4. The ‘interview’ continues during bootcamp

While it might seem helpful to avoid overloading a candidate with information before they even start working, we believe that sharing expectations early on is one of the biggest favors we can do for both our new teammate and the whole team. (This is still something we’re striving for and haven’t quite nailed down!)

To set people up for success, we default to providing more context and sharing expectations early on.


For instance, if we bring on a¬†full-stack developer¬†who we later learn will spend¬†80% of their time working on backend development, we’ll tell that person as soon as we can in order to¬†prevent¬†any¬†surprises.

Interviews and pre-hiring chats play a big role in new team members’ training and making sure they will truly feel at home at Buffer.

A candidate recently shared with me his feelings about our new-employee bootcamp at Buffer: ‚ÄúI love the idea of the 45-day bootcamp. Playing competitive sports my whole life growing up, no coach would bring players onto their team without seeing them in action first.‚ÄĚ

Bootcamp not only gives everyone on the team the opportunity to get to know the bootcamper and explore some of the areas that interviews might not have shed the light on, but also allows the bootcamper to experience what working at Buffer really is like and compare it with their expectations before moving forward with their journey.

Our bootcamp generally lasts for 45 days, though sometimes it can be shorter or longer depending on the communication within teams and what challenges might arise. We are continually fine-tuning the bootcamp process to set everyone up for the most success possible.

So far in 2016, we‚Äôve invited 36 people‚ÄĒ24 people in Q1, 10 people in Q2 and two people in Q3‚ÄĒto join us for our 45-day bootcamp.¬†About 90% of our team members continue with us past those 45 days (up from 70% last year).

5. Continuously work to improve the candidate experience 

The group of people who check out the jobs page and step forward are very special to us.

It’s a very vulnerable experience to reach out, and we’re committed to making the application process at Buffer a positive one, no matter the outcome. Here are some key metrics that we aim for, regardless of the number of hires we are working on:

  • Get back to all applicants in 10 days or less.¬†Historically, we’ve been a bit all over the map here, with¬†everything from¬†nine¬†days to an average of 25‚Äď27 days. Overall, it has most commonly been around 15 days.


We’ve tried a few things to get replies out more quickly to candidates:¬†blocking out more time, sharing the task between several teammates, keeping each other accountable for a result of under 10 days first response time. We‚Äôve had encouraging results,¬†and today we’re at about 7-8¬†days for first response.


  • Never leave more than three¬†days between each step in the process. We think of this as ‚Äúin the dark‚ÄĚ time¬†and try to minimize it.¬†Two key things that have worked well for us here:
    • 1. Be upfront with the candidate about the expected time they‚Äôll hear from you
    • 2. Use as many reminders and due dates as possible to keep yourself accountable (We use Trello, which is super handy!)
  • Continually test and adjust the process.¬†We tend to operate lean and scale as processes and theories are validated. We‚Äôve gone through many iterations of our process and had a few bumps along the way, with response times being a bit too long and many different people juggling the role of hiring across many different teams.¬†As we‚Äôve recognized and defined our philosophies, the processes have been better ironed out and overall we‚Äôre able to provide a better service to our amazing applicants and our internal teams.

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Over to you

What pieces of the hiring process here resonate with you? Do you have any suggestions for how we can improve our process? What have been some of the best hiring processes you’ve experienced? We’d love to hear in the comments!

  • This is super interesting Deborah. I’m keen to know more about the hiring process. I’d love to know how much weight each question has with regard to the decision to invite an applicant to interview, and if each question is equal in this regard, or if some questions are more important than others?

    • Jenny Terry

      Hey there Matt! Jenny Terry here, the other Culture Scout at Buffer! I thought I would jump in here for Deborah. :) These are really great questions and this is an area that we are definitely still evolving. One big change that we’ve made recently is that we’ve started creating an initial scorecard for each open position that identifies 4-5 attributes that we feel are priorities. When we read through an application we are reading specifically with the lens of scoring the candidate in each of those areas. That way, if a candidate is really strong in one area, and maybe less strong in another area, we have a more objective way of determining that. We don’t necessarily determine the weight of each question so much as we try and determine the key attributes that we’re looking for and then we score the candidate based on those attributes, which are often revealed in their response to the questions asked. Hope that helps, Matt!

      • Thanks for the reply, Jenny. I love the scorecard idea, and really looking forward to seeing how hiring evolves.

  • T.Nichols

    Hmm … what an interesting update. As someone who has been vocal about the hiring process and opportunities Buffer has around D&I, I’m slightly impressed with this evolution. While I appreciate the level of thought and detail into improving the hiring process, and it definitely shows when 90% of team members stay on after bootcamp, there’s still the rather glaring opportunity around diversity. Your hiring process focuses on how a candidate answers a set of questions. Essentially a good candidate doesn’t just talk the talk, yet shows how they walk the walk. So when you say you’re committed to diversity but have very little to show for it, you’re doing a lot of talking but not very much walking. In short, good job on the evolution but Buffer definitely still has a long way to go.

    • Hey there T; thanks so much for following along as we evolve and keeping us accountable. I can’t tell you how valuable that is! Totally agree that it’s equally important to “walk the walk” as you say; for that element we’re getting much more disciplined about having candidates complete a small, work-related project early on in the interview process. Looks like that didn’t quite make it into this post; would love to write more on that. Of course we’re always super open to any suggestions you have that could improve our process; it’s far from perfect. Definitely agree we have a long way to go and much to learn to make our team makeup match our ideals. I am so appreciative of you for continuing to help us learn and improve.

  • Lisa Pattenden

    Deborah, well done, thanks for sharing this, the ever evolving face of Buffer. I absolutely love Buffer and am a huge brand advocate in that sense. What is the process for becoming an official brand advocate? Or is it just cool for me to keep tweeting your stuff and to keep using Buffer, while promoting it to my clients to use for their business? Great insight in the article, love to see the evolution.

  • Alison Baldyga

    More companies should add a defined 45-day bootcamp for new employees. In the interview process there are sometimes promises made (or responsibilities not mentioned) and getting into the role for a short period allows for time to get to know the role and the people. Thank you for sharing the process!

  • Thanks for sharing!
    In regards to #2, it seems like the transparency is all focused on the company that the candidate will potentially join. How does transparency relate back to the actual hiring process the candidate is undertaking, such as how they were evaluated by buffer and how they performed in the application process?

  • Kabolobari

    Hmmm, is this still not one organization on planet earth I’m too upset not to be a part of? Buffer!

  • Rya

    Buffer!!! Thank you for giving people like me hope, you all are doing a great job with connecting values and specified skillsets. I’m excited to pursue the opportunity of being apart of this team<3

  • Laura Hanson

    Thank you for demonstrating your transparency in a traditionally opaque process! Staying connected with applicants and ensuring they are informed truly elevates the interview process. I also appreciate your emphasis on ensuring a “cultural” fit – which can often be overlooked in lieu of skills and experience. Keep setting the gold standard!

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