Blog - Page 32

A collection of 2,439 blog posts

BufferchatJun 13, 2018
Pinterest Marketing: A #BufferChat Recap

This week on #bufferchat our community discussed the ins and outs of marketing on Pinterest. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free to join

6 Shortcuts to Speed Up Your Social Media Scheduling Process

As a social media manager , you likely spend a good chunk of your day scheduling content for your brand’s social media profiles . We understand the challenge. Social media scheduling can be a time-consuming process. So we would love to help! In this post, I’ll be sharing some ways you can save time while scheduling content for social media using Buffer [https:/

BufferchatJun 11, 2018
Design for Social Media Marketers: A #BufferChat Recap

This week on #bufferchat our community chatted all about design and how it can translate well to social media. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times –

OverflowJun 8, 2018
Video: Product-oriented GIT workflow [Bufferdevs Snackchat]

At Buffer we regularly hold what we call ‘Snackchats’. These are short & informal presentations of something that we want to share with our team which help to build on our engineering culture and help each other to grow as engineers. Anyone on the team has the opportunity to give these talks ? Once a discussion has been proposed, a day / time can be picked ready for people to grab a drink (and snack!) to take some time out of their day to learn something new. These have been happening at Buff

Social Media Engagement is the New Social Media Marketing: How To Do It Well

At Buffer, we think a lot about the future of social media. It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers. Social media is as much about engagement with other people as it is about sharing content. It’s why we call it “social” media. Here are just a few reasons why social media engagement is a vital part of any social media marketing [https://b

OpenJun 6, 2018
An Incomplete Guide to Inclusive Language for Startups and Tech

Language is one of the most powerful tools we have as humans. It binds us. Instructs us. When used well, it creates a common understanding. And it’s essential for creating an environment where everyone feels welcome and included. Historically, language has left many out. Individuals and groups have been marginalized and discriminated against because of their culture, race and ethnicity, gender, sexual orientation, age, disability, socioeconomic status, appearance and more. We can do better. I

OpenJun 6, 2018
How to Disconnect When Your Devices Are Your Office

Prefer to listen? Here’s the audio version of this post! Disconnecting from devices is a challenge for most people. A study of Americans found they check their phones on average 80 times a day! For remote workers, it’s especially difficult if there’s no separation between work and home and your devices become your office. In fact, this is so much of a challenge that there is a law in France [https://www.npr.org

OverflowMay 31, 2018
Evolving Buffer’s Data Architecture

This post is co-written by David Gasquez . All the way back in late 2014, we wrote short little blog post about our first big redesign of our data architecture at Buffer. Back then, the data team consisted of 2 people, handling everything from data infrastructure to analysis and business intelligence (with some part time help from our CTO) within a company of just 25 people. We built out the initial

OpenMay 30, 2018
Most Companies Have Off-sites. Here’s a Look at Buffer’s ‘On-sites’

At Buffer we love working as a distributed team , but we also cherish the times we get to meet up in person . Since the early days at Buffer, retreats have been a core part of our culture and a part of why we’re able to keep working remotely as a company. In their current state, retreats at Buffer happen once a year. We set aside a budget [https://buffer.gho

Guides & CoursesMay 30, 2018
How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

Pinterest is one of the world’s leading platforms for sharing ideas and finding inspiration. Over 200 million people flock to the social network each month to discover new products, recipes, destinations, articles, influencers, and so much more. But Pinterest isn’t just for individual users like you and me. It also represents a huge opportunity for businesses and brands looking to

Video: Let Kotlin Come To You [Bufferdevs Snackchat]

At Buffer we regularly hold what we call ‘Snackchats’. These are short & informal presentations of something that we want to share with our team which help to build on our engineering culture and help each other to grow as engineers. Anyone on the team has the opportunity to give these talks ? Once a discussion has been proposed, a day/time can be picked ready for people to grab a drink (and snack!) to take some time out of their day to learn something new. These have been happening at Buffer

OpenMay 23, 2018
My Morning Routine As A Remote CEO And Why It’s Always Changing

Prefer to listen? Here’s the audio version of this post! Working remotely and having the opportunity to work from home, coffee shops, coworking spaces, or wherever else I might feel the most productive, means that I can design my own mornings because they don’t necessarily need to be spent commuting. I’ve gone through many different morning routines over the years, and I don’t believe there is one perfect routine for everyone or even just for me. My morning routine is constantly changing and e

How Facebook Marketing is Changing (And How to Be Prepared)

Too busy to read? Just click the play button below to listen to this post. Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004. And looking ahead, the Facebook of five years from now is highly unlikely to resemble the product that 2.2 billion people use every month right now. That’s no bad thing. If Facebook is to thrive over the next 5, 10, 15+ years, it’ll need to evolve. Here’s where we think it’s

OverflowMay 18, 2018
Google I/O: What’s new for Android

Last week we were lucky enough to be able to attend Google I/O in Mountain View, California. Between the two of us we managed to see a good handful of sessions – so we thought we’d both put together this short post about some of the things we discovered and where you can learn more about them. Android App Bundles App bundles are a new type of upload format for your applications that allows you to deliver a more optimized build to your users. Rather than uploading a generated APK to the Google P

News and TrendsMay 18, 2018
How to Share Posts From the Instagram Feed to Stories

Instagram has released a new way for users to easily share feed posts to stories. More than 300 million users now use Instagram stories daily and this update will enable them to share any post from their Instagram feed directly to stories. In the feature’s launch blog post Instagram explained : When you come across something in feed that inspires you — like a post from

BufferchatMay 18, 2018
Networking Tips: A #BufferChat Recap

This week on #bufferchat our community chatted all about networking, sharing tips and tricks on how to make the most of virtual and real world connections. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same

BufferchatMay 18, 2018
What GDPR Means for Marketers: A #BufferChat Recap

This week on #bufferchat our community discussed the General Data Protection Regulation and what the implications are for marketers. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just

BufferchatMay 18, 2018
Career Mentorship: A #BufferChat Recap

This week on #bufferchat our community chatted all about mentorship and how it can be helpful for your career (and life). Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at differe

ReportsMay 16, 2018
Buffer in Q1 2018: Kicking Off The New Year With Momentum

MRR $1,478,344 ARR $17,740,128 EBIDTA $1,178,687(+38%) Paying customers 82,156(+5.12H%) Q1 Revenue $4,273,171(+3.62%) Cash in bank $6,285,455(+18.74%) Prefer to listen? Here’s the audio version of this post! These first few months of 2018 have been very active for everyone in the social media space, and that was especially true at Buffer. In this report, we’ll go through how we’re dealing with API changes from Facebook and Twitter on our Product and Engineer teams. On the financial side,

Video: AWS IAM Role on Kubernetes with kube2iam [Bufferdevs Snackchat]

At Buffer we invest heavily on Kubernetes. Since we use AWS as our cloud provider, getting services the right permission usually means having AWS keys/secrets in Kubernetes manifest files. In this SnackChat Steven walks through the steps of using kube2iam to eliminate the exposure of AWS keys/secrets. kube2iam: https://github.com/jtblin/kube2iam

OpenMay 10, 2018
How We Structure All Hands as a Fully Remote Team

Prefer to listen? Here’s the audio version of this post! All Hands, town hall, tea time — there are many names for the meeting where everyone comes together for company updates and announcements. For us, All Hands is not only an exciting time to see everyone’s smiling faces at once but also a big part of our value to default to transparency . Buffer’s All Hands meetings are a great place to openly communicate with the whole company at once. As a fully-remote c

Self-ImprovementMay 9, 2018
How to Give and Receive Feedback at Work: The Psychology of Criticism

No matter what we do or how well we do it, some criticism is eventually going to come our way. And those moments are often some of the toughest we all face in work and life. Hearing potentially negative things about yourself is probably not your favorite activity, and most of us would rather avoid the awkwardness that comes with telling someone else how they could improve. But what do we lose out on when we avoid these tough conversations? One of the fundamental skills of life is being able to

AdvertisingMay 9, 2018
How the Miami Dolphins Generated $4 Million in Sales Using Facebook Video

Lead generation is an important task for any marketing department. And for most companies lead generation means focusing on creating lead capture forms and driving traffic back to those forms. But that’s not the only way to generate new leads for your business. Nowadays, social media content can play an integral role in lead generation for businesses of all sizes. But how does someone go from viewing a piece of content on Facebook to making a purchase? Look no further than the NFL’s Miami

What the GDPR Means to Social Media Marketers

Up to €20 million… or four percent of your total worldwide annual turnover of the previous financial year, whichever is higher. That’s the penalty for failing to comply with the General Data Protection Regulation (GDPR), the EU’s new data privacy law. Okay, sorry to start this post on such a heavy note, but the GDPR is very important to comply with. And not only that, I believe that the new regulation is something we should fully embrace as I can see it bringing around positive changes that c