Blog - Page 37

A collection of 2,440 blog posts

BufferchatNov 4, 2017
Building A Positive Work Culture: A #BufferChat Recap

This week on #bufferchat, our community talked all about building a positive work culture — covering everything from how positivity impacts productivity to preventing false harmony. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and soci

AdvertisingNov 2, 2017
A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising. There’s time and resource

Tips / How ToNov 1, 2017
Getting Started with Instagram for Your Business: 8 Simple Steps

More than 1 billion people use Instagram every month 2TechCrunch, June 2018 , and over five million businesses use Instagram to tell their stories visually, connect with their fans, and build their brand 2Instagram business blog, September 2017 . If you’re new to Instagram, it might be daunting to think about how you can stand out in such a large crowd. But getting started with Instagram is much easier than it might look. In this post, you’ll learn the basics of using Instagram, from how t

BufferchatOct 27, 2017
Team Collaboration: A #BufferChat Recap

This week on #bufferchat, our community discussed team collaboration — everything from dealing with conflicts to favorite ways to build trust between teammates. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts.

OpenOct 26, 2017
We’ve Never Calculated How Long People Stay at Our Company Until Now – Here’s What We Learned

Hi there! This is an older post that we’ve kept around for transparency but that means that sometimes the information is no longer accurate. Head to our homepage to view our most recent posts. Imagine working at a company where on your first day the CEO says: “We are really excited to have you here. Now, how can I use my personal network to help you get your next job?” That’s exactly how Jon Bischke from Entelo kicks off the first day for his employees on day on

BufferchatOct 20, 2017
Exploring Creativity: A #Bufferchat Recap

This week on #bufferchat, our community chatted about exploring creativity, from our favorite mediums to the impact of creativity on our day to day lives. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same

OpenOct 19, 2017
92 Pieces of Advice on Being Productive No Matter Where You Are, Working Remotely, and Digital Nomading

Have you ever been curious about other people’s processes? How they start their day, how they work remotely, or how they focus their energy levels? I definitely have, and I know so many people who feel the same way. After all, what better way to learn than by looking at what is working for others! We’re fortunate to have access to an incredible community at Buffer, and over the years we’ve collected actionable advice from this community during our weekly bufferchat on Twitter [https://buffer.c

News and TrendsOct 18, 2017
Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. We want to help you understand how your Facebook posts get viewed on Facebook. So we’re collecting all the relevant Facebook algorithm factors, updates, an

PodcastsOct 16, 2017
8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs [SSM065]

Much has been written on the Buffer Blog about social media strategy . In the last month alone, we’ve covered (in great detail) everything from Facebook Messenger marketing and managing multiple social media accounts to creating remarkable content [https://buffer.com/library/what-to-post-on-each-socia

OverflowOct 13, 2017
Package-by-Feature in Modularised Android Projects

A while ago we published this article on how we were trying to tidy up the Android project for the Buffer for Android app: /2016/09/26/android-rethinking-package-structure/ . However, our project is now moving towards a modularised approach – so our package structure is changing (but also staying slightly the same). We wanted to keep the package-by-feature approach in place so we can continue to benefit from its advantages suc

BufferchatOct 12, 2017
All About Chat Bots: A #Bufferchat Recap

This week on #bufferchat, our community talked all about chat bots — what they are, how they can be used, how to build one, and everything in between. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topi

We Reversed Course on Performance Reviews – Here’s Why

The ability to change one’s mind, change course and try again is one of the things I like most about working at Buffer. It’s totally normal to share about not just successes but also times we didn’t know the answer, mistakes we’ve made and experiments we’ve tried that didn’t quite turn out like we thought they might. So even though the last time I wrote about performance reviews it was to share why we don’t do them, it’s not actually that weird (at least at Buffer) to return to the topic only

ResourcesOct 10, 2017
13 Fantastic Places to Find Background Music for Your Video Content

Many experts predicted that 2017-2018 would be the “age of video marketing on social media ” and the data is showing that they were overwhelmingly correct. Video has erupted onto the scene with brands and businesses creating more video than ever before – with no signs of slowing down. Consumers are loving it, too! HubSpot, for example, found that 90% of users reported that product vi

BufferchatOct 4, 2017
Creating a Brand Style Guide: A #Bufferchat Recap

This week on #bufferchat, our community discussed the value of creating a brand style guide and all that goes into making an awesome one. We talked about the key elements of a brand guide, tips for articulating a brand’s voice , advice for getting employees on board with consistent branding, and much more. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat [https://buffer.com/library/tw

The Best Way We’ve Found To Get Employees To Take More Vacation Time (And It Isn’t Unlimited Vacation)

Like many other tech companies, we used to have an unlimited vacation policy as a way to encourage employees to take vacation days when it felt best to them. When unlimited vacation didn’t seem to be working, because it’s hard to tell how much time unlimited really is, we switched to a minimum vacation policy this time last year. With our unlimited policy, the highest percentage of vacation days was in the range of 5 – 10 days per year, closely followed by the 10 – 15 days range. It wasn’t quit

Tips / How ToOct 3, 2017
7 Facebook Messenger Marketing Strategies You Can Try Today

There are now more than 1.3 billion people using Facebook Messenger every month 44Techcrunch, 2017 . Yes, billion with a b! Have you considered the possibility of using it for your Facebook marketing? We certainly have. And we have been experimenting with different ways to include Messenger as one of our go-to marketing tools, by sending out our latest blog posts through Messenger and engaging and helping our customers through the platform too. Since we are in the midst of figuring thin

OverflowSep 29, 2017
From tiny side project to official festival app with 10k users

Two weeks ago I was fortunate to make my 3rd Above & Beyond Group Therapy milestone show at the magnificent Gorge Amphitheater in Washington State. Set over two days the celebration bought people from all over the world to the Gorge to celebrate the 250th Group Therapy Radio Show. Having attended both 100 in New York and 200 in Amsterdam I was blown away with how friendly the crowds were and wondered how I could get people even more connected. Inspired by the numerous apps for WWDC to show atte

BufferchatSep 28, 2017
Day in the Life (of a Social Media Manager): A #Bufferchat Recap

This week on #bufferchat, our community shared what their “day in the life” as social media marketers looks like! Everyone in the chat talked about how they structure their days, how long they really spend on social media, how much collaboration they do within their team, and much more. Read on to check out the stories, advice and tips that were shared during the chat. Catch our weekly Twitter chat [https://buffer.com/library/twitter-

We’re Retiring The ‘Buffer Bootcamp’ Period For New Teammates – Here’s Why

The “Buffer Bootcamp” is a rite of passage that’s long been a staple of our culture at Buffer. This is the 45-day period that all new teammates at Buffer have embarked upon as they joined the team. Traditionally, the “bootcamper” has acted as a freelancer/contractor for their first 6 weeks, working on a probationary basis – no healthcare benefits, equity, or team retreats just yet. They generally receive lots of hands-on coaching and feedback as they learn the ropes of Buffer. It’s been a tim

Tips / How ToSep 28, 2017
How to Engage With Your Social Media Followers Quickly and Authentically

How do you feel when people comment on your social media posts? Awesome, right? A comment is or some form of engagement is usually a sign that people love your social media content . And it’s important to reciprocate and respond to these interactions. But at the same time, engaging with your followers can be time-consuming. If you are a solo social media manager or a small

ResourcesSep 26, 2017
The Ideal Cover Photo Size for Each of the Major Social Media Platforms

One of the first few things people see when they visit your social media profiles is your cover photo. Whether it’s your Facebook Page, LinkedIn Company Page, or YouTube channel, your cover photo is the biggest image on the page. And people will see your cover photo even before they see any of your posts. So how do you make your cover photo show up the exact way you want it to be? One of the key factors is the size. Without the correct dimensions (width and height), your cover photo might be

ToolsSep 22, 2017
How Do You Manage Multiple Social Media Accounts? Our 12 Best Time-Saving Tools and Strategies

Maybe this sounds familiar to you: I used to log in to each and every individual network to compose new posts , check what’s happening in my streams, follow up on conversations and follower requests, and basically perform any other little bit of social media management that was on my plate. I switched to dashboards and tools, and my productivity has soared. I’d love to

BufferchatSep 21, 2017
Creative Social Media Marketing for Higher Ed: A #Bufferchat Recap

This week on #bufferchat, we explored social media marketing ideas for the higher education industry ! The community talked all about the brand voice of a university social account, the kinds of content that connect well with a university community, how to engage alumni, and much more. In the 2nd chat time, the awesome Nikki Sunstrum , director of social media at the University of Michigan, joined in

Tips / How ToSep 21, 2017
How to Create a Social Media Marketing Plan From Scratch

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there. I’d imagine that a social media marketing strategy could feel the same way. If you’re start