Blog - Page 38
A collection of 2,456 blog posts
Have you ever been curious about other people’s processes? How they start their day, how they work remotely, or how they focus their energy levels? I definitely have, and I know so many people who feel the same way. After all, what better way to learn than by looking at what is working for others! We’re fortunate to have access to an incredible community at Buffer, and over the years we’ve collected actionable advice from this community during our weekly bufferchat on Twitter [https://buffer.c
If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. We want to help you understand how your Facebook posts get viewed on Facebook. So we’re collecting all the relevant Facebook algorithm factors, updates, an
Much has been written on the Buffer Blog about social media strategy . In the last month alone, we’ve covered (in great detail) everything from Facebook Messenger marketing and managing multiple social media accounts to creating remarkable content [https://buffer.com/library/what-to-post-on-each-socia
A while ago we published this article on how we were trying to tidy up the Android project for the Buffer for Android app: /2016/09/26/android-rethinking-package-structure/ . However, our project is now moving towards a modularised approach – so our package structure is changing (but also staying slightly the same). We wanted to keep the package-by-feature approach in place so we can continue to benefit from its advantages suc
This week on #bufferchat, our community talked all about chat bots — what they are, how they can be used, how to build one, and everything in between. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topi
The ability to change one’s mind, change course and try again is one of the things I like most about working at Buffer. It’s totally normal to share about not just successes but also times we didn’t know the answer, mistakes we’ve made and experiments we’ve tried that didn’t quite turn out like we thought they might. So even though the last time I wrote about performance reviews it was to share why we don’t do them, it’s not actually that weird (at least at Buffer) to return to the topic only
Many experts predicted that 2017-2018 would be the “age of video marketing on social media ” and the data is showing that they were overwhelmingly correct. Video has erupted onto the scene with brands and businesses creating more video than ever before – with no signs of slowing down. Consumers are loving it, too! HubSpot, for example, found that 90% of users reported that product vi
This week on #bufferchat, our community discussed the value of creating a brand style guide and all that goes into making an awesome one. We talked about the key elements of a brand guide, tips for articulating a brand’s voice , advice for getting employees on board with consistent branding, and much more. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat [https://buffer.com/library/tw
Like many other tech companies, we used to have an unlimited vacation policy as a way to encourage employees to take vacation days when it felt best to them. When unlimited vacation didn’t seem to be working, because it’s hard to tell how much time unlimited really is, we switched to a minimum vacation policy this time last year. With our unlimited policy, the highest percentage of vacation days was in the range of 5 – 10 days per year, closely followed by the 10 – 15 days range. It wasn’t quit
There are now more than 1.3 billion people using Facebook Messenger every month 44Techcrunch, 2017 . Yes, billion with a b! Have you considered the possibility of using it for your Facebook marketing? We certainly have. And we have been experimenting with different ways to include Messenger as one of our go-to marketing tools, by sending out our latest blog posts through Messenger and engaging and helping our customers through the platform too. Since we are in the midst of figuring thin
Two weeks ago I was fortunate to make my 3rd Above & Beyond Group Therapy milestone show at the magnificent Gorge Amphitheater in Washington State. Set over two days the celebration bought people from all over the world to the Gorge to celebrate the 250th Group Therapy Radio Show. Having attended both 100 in New York and 200 in Amsterdam I was blown away with how friendly the crowds were and wondered how I could get people even more connected. Inspired by the numerous apps for WWDC to show atte
This week on #bufferchat, our community shared what their “day in the life” as social media marketers looks like! Everyone in the chat talked about how they structure their days, how long they really spend on social media, how much collaboration they do within their team, and much more. Read on to check out the stories, advice and tips that were shared during the chat. Catch our weekly Twitter chat [https://buffer.com/library/twitter-
The “Buffer Bootcamp” is a rite of passage that’s long been a staple of our culture at Buffer. This is the 45-day period that all new teammates at Buffer have embarked upon as they joined the team. Traditionally, the “bootcamper” has acted as a freelancer/contractor for their first 6 weeks, working on a probationary basis – no healthcare benefits, equity, or team retreats just yet. They generally receive lots of hands-on coaching and feedback as they learn the ropes of Buffer. It’s been a tim
How do you feel when people comment on your social media posts? Awesome, right? A comment is or some form of engagement is usually a sign that people love your social media content . And it’s important to reciprocate and respond to these interactions. But at the same time, engaging with your followers can be time-consuming. If you are a solo social media manager or a small
One of the first few things people see when they visit your social media profiles is your cover photo. Whether it’s your Facebook Page, LinkedIn Company Page, or YouTube channel, your cover photo is the biggest image on the page. And people will see your cover photo even before they see any of your posts. So how do you make your cover photo show up the exact way you want it to be? One of the key factors is the size. Without the correct dimensions (width and height), your cover photo might be
Maybe this sounds familiar to you: I used to log in to each and every individual network to compose new posts , check what’s happening in my streams, follow up on conversations and follower requests, and basically perform any other little bit of social media management that was on my plate. I switched to dashboards and tools, and my productivity has soared. I’d love to
This week on #bufferchat, we explored social media marketing ideas for the higher education industry ! The community talked all about the brand voice of a university social account, the kinds of content that connect well with a university community, how to engage alumni, and much more. In the 2nd chat time, the awesome Nikki Sunstrum , director of social media at the University of Michigan, joined in
When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there. I’d imagine that a social media marketing strategy could feel the same way. If you’re start
Engagement on Facebook Pages has fallen by 20 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers. As a social media marketer, it is worrying to see these trends. But we feel there are ways we can combat this organic reach decline on Facebook and we’d love to share some strategies with you. In this post, we’ll share 14 straightforward ways to increase your Facebook Page engagement — many of which are proven and have work
This week on #bufferchat, we talked all about our processes for building and strengthening digital skills . At the end of the chat, the community joined in to ask their own questions to each other! Read on to discover all of the awesome advice that was shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuab
There’s this powerful myth that exists in the working world: the more you work and less you rest, the more you will get done. It turns out that our bodies and our brains don’t quite work that way. What’s surprising is that the opposite is in fact true. If you rest more and work less, you’ll be more productive, healthy, and creative. Not to mention, one author believes more rest can positively impact climate change and gender equality — I’ll elaborate on all of that below. We gave this a try a
Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality content from third-party sources. But where do you start with curation? There are many great websites on all sorts of topics. With our community’s help, we put together an ultimate list of content curation sources across multiple industries. From design to education, marketing to remote work, and beyond. I hope you’ll find s
When we think of continued learning and self-improvement, reading naturally comes to mind. That’s why we’re so excited to be celebrating International Literacy Day, a global celebration planned by UNESCO. This celebration is a strong reminder of how digital technology and the internet enables each of us to do more reading, writing, and learning. Source: UNESCO We have more ways than ever to get access to books and reading materials. But how much reading are we doing? One survey reports that “[
This week on #bufferchat, we talked all about how personal branding can impact the process of job hunting. The community shared advice about defining your personal brand , standing out during the application process, and much more. Read on to discover all of the awesome advice that was shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO t