Blog - Page 40
A collection of 2,450 blog posts
Keeping up with new changes on the various social media platforms is essential to staying ahead on social media. Did you know for example that Facebook now allows you to upload GIFs ? Or that Facebook has also changed the News Feed to encourage high-quality links to be shared ? If a piece of social media news is big enough (such as the lau
Is social media best used for sales or for brand awareness and engagement? The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. So what’s the right answer? Is there one? Many marketers lean towards the side of brand awareness and engagement, while others can’t quite see the point of social media unl
This might sound contradicting — and it’s scary for us to admit. But, despite building a product that helps people succeed on social media, we have committed a good number of social media mistakes ourselves. Mistakes that have cost us reach and engagement, maybe even fans and customers. Now that we have learned from many of those mistakes, I would love to share our top 10 and how you can avoid committing them yourself. Let’s get started… Learn from These 10 Social Media Mistakes We’ve Made
This week on #bufferchat, we talked all about the value of transparency in business — the why, what and how! Our community shared insights about the benefits of transparency, how it impacts business, the first steps to talk toward a more transparent company, and much more! Read on to discover all of the awesome insights that were shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times
I’ve always been a person who follows the rules. No coloring outside the lines. Work within the system. At times, this has worked out fine. More often, though, I’ve had to work to retrain myself to take bigger risks, speak up more and be less afraid of “getting in trouble.” Especially at work, rule following can be a bit of a double-edged sword. Getting tough feedback for being out of line or overreaching is hard, but so is missing an opportunity you know y
Do you remember your first social media profile? Or, how about your first social media post? My first profile was on Myspace, my first friend was “Tom from Myspace,” and my first post was something like, “Myspace is awesome!” The rest is history. Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Gen Zs (now beginning to enter the workforce) only know a world with social media, com
This week on #bufferchat, our community shared stories about the positive impact of social media on our lives and businesses. Seven members of the Buffer team joined in from around the globe to chat with the community and tell their stories via video! Read on to discover all of the wonderful stories that were shared during the chat. Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for
Finding the right balance between role performance and personal development is not easy, and it’s something that I got very wrong at first and am still trying to perfect. Over the last few months, I’ve had a lot of experience trying to balance my performance as a Happiness Hero (on our customer support team at Buffer) and my passion for learning more about engineering, which allows me to help my team outside of the Happiness inbox.
When you hear the term ‘stock photo’, what’s the first thing that comes to mind? My hunch is it’s probably a photo of a group of friends awkwardly laughing, business people staring at charts on a wall, or something along those lines. Probably not the best connotations, right? Used correctly, though, free stock photos can really bring your ads, blog posts, and content to life. And at Buffer, we use stock photos daily. Here’s why: * Stock photos are cost effective (mostly free ?) * If you
This year at WWDC 17, several promising new technologies, frameworks and APIs were revealed to eager developers. Each year Andy and I try to focus on not only the keynote, but the Platforms State of the Union session to get a sense for what we should prioritize for the upcoming iOS release among all the new things introduced. For iOS 9, Apple pushed multitasking. Last year, Message Extensions were quite prominent. This year, there was no doubt about what we really wanted to hone in on: The new
One of the 10 Buffer values we aspire to is constant self-improvement, which includes learning new skills, new information, new everything. Little did we know how much there was to learn about learning itself! Recently, we’ve specifically sought out even more ways to encourage learning for our whole team at Buffer, with projects spearheaded by our People team and our teammate Deborah. The main question she’s been asking is: How can we help encourage a culture of learning on our team? That’s w
This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! You’re taking the dive into a new social network, or you’re itching to grow your existing profile. You’ve got a social media strategy in place and a plan in mind. You’re raring to go. What would be one of the most encouraging signs when you’re first starting off? We’d i
This week on #bufferchat, we talked all about how to use Snapchat for businesses , brand building, and customer engagement. The community discussed tips for producing great content, building a following , partnering with influencers, and much more! Read on to discover all of the awesome insights that were shared during the chat! Catch our weekly Twitter chat [https://buffer.com/library
Startups get a lot of advice. And for good reason – there are millions of decisions to be made as you begin the journey of building a company. Some of the advice is clear-cut. More often, you’ll hear a chorus of voices with different experiences and points of view. Perhaps nowhere is the advice more confusing than when it comes to if, when and how a company should add HR or People functions into a team. (For a little taste, read through this Quora thread.) There are a lot of reasons why this
What’s working for you on social media these days? One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. Whether it’s cutting our posting frequency, curating content, or creating square videos , we’re always up for trying new strategies ! Lots of times these experi
Our whole team engages with many people online every day across various platforms. Most of these experiences are happy, positive, thought-provoking, and often quite funny. We have some truly wonderful Buffer customers , and getting their messages throughout the day makes the whole team smile. Sometimes though, things are less happy and positive, and more angry and negative, like with online hate or when a customer might become abusive towards a Buffer teammate.
This week on #bufferchat, we celebrated the 3rd birthday of our beloved #bufferchat! We decided to celebrate what makes the chat so meaningful and fun each week — the incredible #bufferchat community. We asked some silly questions, some thoughtful ones, and learned what makes each #bufferchat community member unique. ? Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable indust
I used to think the few seconds I save by using keyboard shortcuts are not useful. I mean, what can I do with those few seconds? A lot, it seems… A few seconds here and there can add up. And according to Brainscape , you can save up to eight workdays per year! Just by using shortcuts—enough time for a long vacation. Being a social media marketer , you spend a lot
Over at Android on Buffer, we recently hit 1 Million downloads – so we’d like to take this opportunity to say a big thank you to all of our users for making this happen! This also came with great timing, as we’ve just launched a brand new version of our Android app (something we’ve been calling v6 internally for a short while) ? We made a bunch of changes to the app (both visually and behind the scenes) with the aim to make it easier to use, easier to maintain and also more stable for our users.
Hi there! This is an older post that we’ve kept around for transparency but that means that sometimes the information is no longer accurate. Head to our homepage to view our most recent posts. Have you ever worked on a project where it was unclear who — if anyone — was leading? ✋? I have. And it made me realize that knowing who is responsible for what and who is leading which projects makes a huge difference in really accomplishing work. In one of my 1:1s with
For all of history creativity has, in a sense, been taken advantage of by business. Look at any musician’s record deal. Or any painter who has found someone to represent them and put their work in galleries. Or the author whose book you see atop the NY Times Bestseller list. It’s a perfect symbiotic relationship. Well, that is, until recently. Over the last decade,
This week on #bufferchat, we discussed how to implement influencer marketing into our marketing strategy. The community shared advice about identifying the “right” influencers to work with, creative ways for influencers to showcase your brand/product, and much more! Read on to discover all of the awesome insights that were shared during the chat! Catch our weekly Twitter chat , #bufferchat, [https
Have you ever walked out of a meeting and messaged someone who had been in that very meeting to say something that you didn’t feel you could say in front of the group? I know I have. A while back, we came across the concept of “Artificial Harmony” which is one way to describe that feeling I just mentioned. In Patrick M. Lencioni’s The 5 Dysfunctions of a Team , Artificial Harmony refers to a team of people who don’t
How do you know what’s working with your social media? And what’s not working? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. Imagine having a framework to pull out the signals from the noise — a framework that points you to the key information about your social media performance. With this framework, you can easily identify successful posts and understand why they did well. The key is social media analytics and