Blog - Page 41
A collection of 2,456 blog posts
I used to think the few seconds I save by using keyboard shortcuts are not useful. I mean, what can I do with those few seconds? A lot, it seems… A few seconds here and there can add up. And according to Brainscape , you can save up to eight workdays per year! Just by using shortcuts—enough time for a long vacation. Being a social media marketer , you spend a lot
Over at Android on Buffer, we recently hit 1 Million downloads – so we’d like to take this opportunity to say a big thank you to all of our users for making this happen! This also came with great timing, as we’ve just launched a brand new version of our Android app (something we’ve been calling v6 internally for a short while) ? We made a bunch of changes to the app (both visually and behind the scenes) with the aim to make it easier to use, easier to maintain and also more stable for our users.
Hi there! This is an older post that we’ve kept around for transparency but that means that sometimes the information is no longer accurate. Head to our homepage to view our most recent posts. Have you ever worked on a project where it was unclear who — if anyone — was leading? ✋? I have. And it made me realize that knowing who is responsible for what and who is leading which projects makes a huge difference in really accomplishing work. In one of my 1:1s with
For all of history creativity has, in a sense, been taken advantage of by business. Look at any musician’s record deal. Or any painter who has found someone to represent them and put their work in galleries. Or the author whose book you see atop the NY Times Bestseller list. It’s a perfect symbiotic relationship. Well, that is, until recently. Over the last decade,
This week on #bufferchat, we discussed how to implement influencer marketing into our marketing strategy. The community shared advice about identifying the “right” influencers to work with, creative ways for influencers to showcase your brand/product, and much more! Read on to discover all of the awesome insights that were shared during the chat! Catch our weekly Twitter chat , #bufferchat, [https
Have you ever walked out of a meeting and messaged someone who had been in that very meeting to say something that you didn’t feel you could say in front of the group? I know I have. A while back, we came across the concept of “Artificial Harmony” which is one way to describe that feeling I just mentioned. In Patrick M. Lencioni’s The 5 Dysfunctions of a Team , Artificial Harmony refers to a team of people who don’t
How do you know what’s working with your social media? And what’s not working? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. Imagine having a framework to pull out the signals from the noise — a framework that points you to the key information about your social media performance. With this framework, you can easily identify successful posts and understand why they did well. The key is social media analytics and
This week on #bufferchat, we discussed tips and advice for building community at conferences. Our community talked about ideas for breaking the ice, using social media to strengthen community building, creating an inclusive environment, and much more! Read on to discover all of the awesome insights that were shared during the chat, from our community and from our two wonderful guests this week, Erica McGillivray and David Spinks [http://www.twitter.com/davi
Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. These stats were reported early last year so imagine how much larger the numbers are today as Facebook continued to grow and double down on videos. Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform. Wit
Being spread across 50 different cities, we place a high priority on communication, going so far as to adopt it into our ten values. For us, communication tends to break into two types, asynchronous or synchronous. At most companies, synchronous communication is the norm. Everyone is online at the same time, chatting with the same tool, attending the same meetings and calls, etc. Asynchronous communication becomes more critical for distributed teams. Asynchronous means not everyone needs to b
Quick note: This post was written in May 2017 and updated in March 2018. The tips and strategies listed below continue to work for us despite the recent changes to the Facebook algorithm . Enjoy! In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in the Facebook and Instagram algorithm, plus an influx of
Our company values are the foundation upon which our team has grown and our product has developed. They emerged in the early years of Buffer when we were a small team of 10 people, and they have guided us ever since, leading to a number of work culture experiments and lessons along the way. In all, we have 10 values that we aspire toward: To us, these values are motivating and inspiring. We talk about them all the time whenever we see a great example of a value in action or we experience a sit
This week on #bufferchat, we discussed best practices for working with the media, from how to build positive relationships with reporters, to interview tips , to creative ideas for getting press mentions, and much more! Read on to discover all of the awesome insights that were shared during the chat, from our community and from our guest this week, Ramon Ray [http://www.twitter.com/ramonray
Instagram places a big emphasis on search and discovery of content. It’s one of the few social media platforms with a Search and Explore tab in its app. Being featured in the search results or in Instagram’s Explore section can be a great way to boost your success on the network with added exposure and the chance to reach new users who may not have otherwise seen your content. There are also several other ways you can use Instagram’s Search and Explore for your business — finding the best hash
Let’s say you’re a startup or early stage company and you’ve made it a priority to grow in a way that’s diverse, inclusive, and representative of its surroundings. That’s a great decision! Now, how do you make it happen? Do you tell everyone to say something when they see something? Create a committee? Appoint one person to create change? At Buffer, we’ve tried all 3 of these methods and even more mixed combinations between them. In the last few years, we’ve: * Allowed diversity projects t
Managing a social media strategy is consistently challenging for individuals and businesses of all sizes. There’s the art of uncovering when to post your content. Continually measuring your ROI and social analytics. And, of course, the constant demand for fresh, engaging content to be shared. Added to that, each major social network has continued to diverge both in how they are set up and what your audiences expect on each one. Each different platform also has its own set of character limits,
This week on #bufferchat, we shared our experiences with learning and development in our work and personal lives. Our community discussed how they make time for personal development, what they’ve learned from stepping out of their comfort zones, how work learnings have positively impacted them personally, and much more! Read on to discover all of the awesome insights that were shared during the chat! Catch our weekly Twitter chat , #bufferchat, [h
It’s 10:00 a.m. here in England. Alfred and I have just finished our weekly content sync. Alfred is a content crafter here at Buffer and does an amazing job producing most of the content we post on our Social blog and I’m an editor focusing on our content strategy. We catch up for an hour every Tuesday to discuss the various pieces of content and projects we’re working on for Buffer’s Social blog. Alfred is based in Singapore, where it’s 6:00 p.m. for him when it’s 10:00 a.m. for me. He’s about
Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing, campaigns tend to be for a specific purpose and only last for a certain time period. The strategy you’d take for running a social media campaign might be different from your usual social media marketing strategy. So how do you run a successful social media campaign? Through case studies of successful social media campaigns by companies
Facebook ads are quickly becoming a staple of almost every successful social media strategy. They have the power to benefit your business or brand on so many different levels. From understanding your target audience to driving sales to raising brand awareness, Facebook ads are a compelling way to spend your social advertising dol
Before you say context-switching is the worst, hear me out — being a manager , I’ll often have several calls back to back and need to shift emotional context quickly. I sometimes carry the mindset and energy of one meeting through to the next and it leaves me less emotionally attuned. I was getting tired from the effort of context-switching and sometimes would be visibly drained or stressed. This is a catching disease: second-hand stress [
Since iOS 8, we’ve been able to ship our Composer as an extension which allows users to share from their favorite apps that make use of UIActivityViewController. We were super excited to be able to ship the share extension to replace the old Bookmarklet code we had in prior versions of the app for a similar effect. Installing extensions on an iOS device isn’t so easy for the end user. We’ve been through a couple of iterations of guides to walk users through the process of adding the Buffer butt
This week on #bufferchat, we discussed the power of copywriting and how to write compelling, meaningful, action-oriented copy. We talked about the difference between content writers and copywriters, the skills needed to be a great copywriter, brands that write awesome copy, and much more! Read on to discover all of the awesome insights that were shared during the chat, from our community and from our guest this week, Joanna Wiebe [http://www.
Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. We’re thrilled that you’re looking to hire a new social media manager and would love to help you as much as we can! Here’s everything you need to know about writing a great social media manager job description (and more).