Blog - Page 46
A collection of 2,452 blog posts
Setting social media goals is hard. “How cool would it be to drive 300 sign-ups a month from Facebook Ads?” This is how I tend to go about setting social media goals. I pull an aspirational number out of the air and go for it. Would it be cool to have a regular, predictable stream of new users coming to Buffer via Facebook Ads? Absolutely! Is this the right way to set goals? Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. Imagin
This week in #bufferchat, we learned how to get the most success from Facebook ads . In the second chat time, we were joined by social media thought leader Mari Smith as our expert guest! We discussed how to determine the objective for creating Facebook ads , what kind of content leads to the best conversion rate, how much is the “right” amount to spend on ads [https://b
Buffer People Report December 2016 * Last month’s report * All People reports * All Buffer reports Applicants 360-24% Open blog posts published 15 no change Open blog visitors 120,065-7.3% Bimonthly team NPS score 60% Launching our new family leave recommend
Buffer Marketing Report December 2016 * Last month’s report * All marketing reports * All Buffer reports Buffer signups 14,943 +5% Buffer for Business trials 1,497 +63%* Social blog sessions 1,041,679 -16% Email subscribers 93,232 -2% NPS 41 -4% * Trial starts in December were up in such an enormous way because of a change our growth team made to the upgrade flow. One of the things I enjoy most about working at a startup is that I’ll often have the chance to take on
Buffer Product Report December 2016 * Last month’s report * All Product reports * All Buffer reports Weekly active Awesome + Individual plan users 155,013-6% Weekly active Buffer for Business users 4,594-6% Buffer for Business Monthly Recurring Revenue $523,973+2.9% Social updates sent by Buffer for Business users 3,801,986-0.3% Users starting Buffer for Busine
Buffer People Ops Report December 2016 * * All People Ops reports * All Buffer reports Team members 78 Revenue in cash receipts $1.023m +2.9% MRR $1.058m +2.6% ARR $12.7m +2.3% Expenses $922k +0.6% Madrid: Here we come! Great news! We’ve decided on Madrid for our annual retreat in late February. In addition to our 80 team members, we’re also expecting many significant others, and could see a total of 120 people descending upon Madrid! We will be working from t
Buffer Reply Report December 2016 * Last month’s report * All Buffer Reply reports * All Buffer reports MoM: +25% Paying customers 87(+8%) Bugs fixed 75+ As 2016 comes to a close, it’s a great time for us at Buffer Reply to look back on the past 12 months and reflect on what we’ve accomplished as both a new team and a new product within Buffer. And of course, to begin thinking about our plans for
Buffer Engineering Report December 2016 * Last month’s report * All Engineering reports * All Buffer reports Requests for buffer.com 189 m -7.8% Avg. response for buffer.com 254 ms -4.2% Requests for api.bufferapp.com 288 m -33.9%* Avg. response for api.bufferapp.com 269 ms -33.9% Code reviews given 51% of pull requests -12% Buffer Kubernetes Cluster * 9 nodes in cluster * 149 pods * 652million requests handled * Serving 58% of total traffic Bugs and Quality *
Buffer Happiness Report December 2016 * Last month’s report * All Happiness reports * All Buffer reports Responses within 1 hour 35% -16.6% Customer satisfaction score 91-0% Email conversations 12,215-.4% Twitter conversations 5099-3.9% Avg. Twitter response time 11 hr 58 min +200% Webinars hosted 10 Changing how we work as a Happiness team On the last day
Tech startups are known for their fast pace; big changes can happen in days or even hours. How much would change if you walked away from one for a month–or even longer? Would you be left behind? Would you be able to catch up? Would you even have a job at the end of it? In 2016, I had the opportunity to find out the answers to these questions for myself when I took a six-week sabbatical to study and complete my undergraduate degree. I’d love to share everything about this experience — how I pl
Ninety-one percent of marketers invested in Facebook advertising last year . And it’s easy to understand why when you look at the data: more than 1.4 billion people use Facebook every day, and on average, each person spends more than 50 minutes a day across Facebook, Messenger, and Ins
We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, it’ll never cost you more than you have to spend. If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. However, there are a number of factors that will affect how far your budget will stretch and the success you’ll see for your money. Maybe a better
Did you know that more than 30 billion pieces of content are shared on Facebook every single month? That’s a lot of content! As marketers and brands, we sure have our work cut out for us in terms of getting our content in front of potential customers. Even the best of the best pages are only organically reaching around 2% – 8% [http://www.business2commu
Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook , it’s becoming more and more likely that you’ll have to pay for reach with Facebook Ads. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it’s not without its questions.
We kicked off 2017 with a #bufferchat all about how supporting ourselves and others this year. The community shared how they want to grow, ideas for how to support themselves in achieving their goals, and intentions for how they can pay it forward and help others. Then, everyone shared the skills for which they are seeking mentorship, as well as skills they could mentor others on, and then people started reaching out and offering to help each other. It was a beautiful thing! Read on to discover
I recently celebrated a whole year at Buffer and, looking back, what a crazy year it was. One thing that continually surprises me is the open and transparent culture . Giving feedback and experimenting with the process is all part of the journey. Over my time at Buffer, I’ve had the fortunate experience of working on a few “ startups within a startup [https://buffer.com/resources/from-startup-to-scaleup-what-were-changing-as-we-make-the-transition
Sleep is one of my favorite things. I adore it. I’ve never been one for alarms though. Potentially because they mark the end of my sleeping. I started working remotely a fews years ago, and intermittently went between working from home and working at an office. Having a more flexible schedule meant I didn’t need to wake up at a certain time unless there was a meeting. Because of this, I’ve experimented with eliminating my morning alarm from my life. Here is how I went about it and how you can
Here at Buffer, we love to read. A lot. In fact, we gifted 1,366 Kindle books to our team members and their family members this year alone! This is 27% more than our 2015 total of 1074 and 108% more than our 2014 total of 656 ! One of our most avid readers, Amy , is in four book clubs currently, and she cites this Kindle perk as enabling her to do so and also set n
The composer is the heart of our app — it enables our users to craft social media updates and schedule them to post to the social networks at custom times. It’s been part of the Buffer Android app since the very beginning. And it had reached the point where we needed to rebuild what we had in place. So grab a cup of coffee (or your beverage of choice) and let us take you on a journey through our learnings of going from legacy code to clean architecture. ☕️ A brief history of Buffer on Android
For our last #bufferchat of 2016, we looked back on our year in review. Our community came together to reflect on the year, celebrate all they’ve accomplished, and set intentions for next year. The conversation was full of positive energy, GIFs, and exciting goals going into 2017. Read on to discover all of the awesome reflections and insights that were shared during the chat! Catch our weekly Twitter chat , #bufferchat, [https://buffer.com/resources/b
How do you work best throughout the day? For some of us on the Buffer team, it’s about the right morning routine to set the day right. For others, the right evening routine is what it takes to get ahead for the next day. We’ve found there’s no one way to organize your work day — and that the best fit looks different for every person. Here are a few examples from our team to help inspire some different ideas to arrange your workday for optimal productivity and creativity. Structure doesn’t h
We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers . To help you better understand the ever-changing
We are excited to share our fourth, very special bonus podcast episode with you on our 3 favorite (and incredible) social media campaigns from and what we learned as marketers from them! Our bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media . Get to know the hosts Hailley, Kevan, & Brian a bit better as they share thoughts on the future of social media – complete with actionable takeaways and usef
One of the most difficult parts about interviewing with a new company can be negotiating salary. There are tons of tips out there, and one of the most helpful is to know what someone in that position might earn before going into the negotiation. It may seem like a small detail, but negotiating on the front end can have an exponential effect on your earnings over time. One calculation shows that with an average annual pay increase of five percent, an employee whose starting annual salary was $5