Blog - Page 47
A collection of 2,454 blog posts
We are excited to share our fourth, very special bonus podcast episode with you on our 3 favorite (and incredible) social media campaigns from and what we learned as marketers from them! Our bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media . Get to know the hosts Hailley, Kevan, & Brian a bit better as they share thoughts on the future of social media – complete with actionable takeaways and usef
One of the most difficult parts about interviewing with a new company can be negotiating salary. There are tons of tips out there, and one of the most helpful is to know what someone in that position might earn before going into the negotiation. It may seem like a small detail, but negotiating on the front end can have an exponential effect on your earnings over time. One calculation shows that with an average annual pay increase of five percent, an employee whose starting annual salary was $5
What strategies does it take to effectively grow your Instagram account? Today, there are more than 500 million people across the globe using Instagram to not only share photos of their lives, but to connect with personalities, brands, and businesses in meaningful ways. Now is a perfect time for marketers to learn the ins-and-outs of Instagram Marketing so that you can take advantage of an opportunity that is growing by the minute. In this episode, we had the pleasure of speaking with The Ins
A while back, an awesome group of women in tech in Hamburg, Germany reached out to Buffer. They explained that they wanted to support women in being more confident about the money they make and negotiating, and asked if we would we be interested in talking about our journey with transparent salaries. And that’s how I, with a track record of literally never negotiating and a mostly hilarious salary history that looks like this: 1st job, NYC: Conde Nast editorial asst: $26K 7 yrs @Tennessean/G
Editor’s Note: Every month we share an update with all of Buffer’s investors. We also publish that note in full for our Buffer Open audience in keeping with our value of transparency . Buffer Investor Report November 2016 * Last month’s report * All Investor reports * All Buffer reports MRR $1.05m ARR $12.6m MoM 1.9% from Octobe
Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those amazing images from? If you’re anything like me, that’s a reoccurring thought! For social media marketers managing Instagram and other social accounts this is something we all certainly strive for – Gorgeous images, a huge following, and incredible engagement from our audience. With that in mind, I began studying hundreds of Instagram accounts, researching wa
This week on #bufferchat, we shared some of our findings from our first-ever State of Social Media report . We explored what the industry looks like in 2016, and postulated what could come in 2017. Our community shared more about how they use social media now and how they plan to shift things in the future, as well! Read on to discover all of the awesome ideas and insights that were shared during the chat! Catch our weekly Twitter chat [https://buff
Can you believe that 2017 is around the corner? The end of a year always has me excited for a fresh year with new goals and exciting projects. Plus of course, looking back at the past year for learnings, takeaways, smiles and memories. This year at Buffer we decided to put together something we’ve never done before, and invite you to take a look back at a few of our favorite moments of 2016 to celebrate the year we’ve had. Check out Buffer’s End of Year Report : 2016 from A – Z ! Why share a
Buffer Marketing Report November 2016 * Last month’s report * All marketing reports * All Buffer reports Buffer signups 14,943-15% Buffer for Business trials 918-30% Social blog sessions 1,252,131 +2% Email subscribers 93,232-3% NPS for Buffer for Business 44 +1.7% What makes for a great community event? We’ve been eager to explore that question for our Buff
Buffer Happiness Report November 2016 * Last month’s report * All Happiness reports * All Buffer reports Responses within 1 hour 42% -6.6% Customer satisfaction score 91-3.2% Email conversations 12,270-2% Twitter conversations 5296+1% Avg. Twitter response time 4 hr 1 min-.9% Webinars hosted 9 Deepening our team’s social media knowledge with training We beli
Buffer People Report November 2016 * Last month’s report * All People reports * All Buffer reports Applicants 360-24% Open blog posts published 15-4 Open blog visitors 129,472-.6% Bimonthly team NPS score 60% Welcoming friends and family! As we build the futu
Buffer People Ops Report November 2016 * All People Ops reports * All Buffer reports Team members 78 Revenue in cash receipts $993k-3% MRR $1.03m+1.17% ARR $12.4m +1.6% Expenses $916k +14% After a tricky 2016 , we’re headed to a more stable financial position with a bit more visibility on how 2017 will shape up. We’re also working hard on our skeleton model [https://buffer.com/resources/people-ops-re
Respond Report November 2016 * Last month’s report * All Respond reports * All Buffer reports MoM: +25% (+1,350%) Paying customers 80 (+1.2%) Bugs fixed 100+ November has been a huge month for Respond and our incredible customers! Though the holidays are just around the corner we’re continuing to improve the product and experience at a blistering pace. Working smarter: Automation features in Resp
Buffer Engineering Report November 2016 * Last month’s report * All Engineering reports * All Buffer reports Requests for buffer.com 203 m -1.9% Avg. response for buffer.com 265 ms -5.4% Requests for api.bufferapp.com 430 m -59.8%* Avg. response for api.bufferapp.com 196 ms +100% Code reviews given 63% of pull requests -3% *We offloaded nearly 60% of requests to api.bufferapp.com onto the Kubernetes cluster with the new links service! The links service was heavily cac
Buffer Product Report November 2016 * Last month’s report * All Product reports * All Buffer reports Weekly active Awesome + Individual plan users 164,945-1.8% Weekly active Buffer for Business users 4,887-1.1% Buffer for Business Monthly Recurring Revenue $509,313+1.8% Social updates sent by Buffer for Business users 3,815,321+15% Users starting Buffer for Busi
On the surface the Buffer link counting service is pretty simple. Its job is to keep track of the number of times someone has created a Buffer post with a given url embedded into it. An Example Link { "url": "https://buffer.com", "created_at": "1480431305", "update_id": "123456", "profile_id": "654321" } Behind the scenes this is what powers the Buffer Button counts. As we’ve recently shared, Buffer is moving towards a Service Oriented Architecture [https:/
(Our Chief Happiness Officer, Carolyn, shared this note with our Happiness team after some deep auditing and reflection on our communications with our customers. If Carolyn’s note inspires or resonates with you, we’d love to hear from you in the comments!) Hey Heroes. :) I need to start this note with an apology. Instead of creating an environment where you’ve felt entirely free to speak and write and care for customers in your own unique and special way, I fear that we’ve created some misconc
With all the great articles out there, it can sometimes be hard to catch up on every single one of them. So imagine being able to go through a 2,000-word article in a minute or two. Or even faster. Enter: SlideShare! With SlideShare, great ideas and strategies are condensed into a couple dozen concise slides. For marketers, it’s a powerful content network: Over 70 million people visit SlideShare, and we had several Buffer SlideShares that got over 100,000 views apiece [https://buffer.com/resources
Have you ever considered starting a podcast for your personal brand or business, but aren’t quite sure where to begin or what results to expect? If you’re on the fence about podcasting, consider this: 21% of Americans ages 12 and up have listened to a podcast in the past month. That is up from 17% in 2015 . Monthly podcast listenership has increased 75% since 2013. Now is the perfect time
This week, #bufferchat was all about how to keep your customers through awesome social media customer support. Jay Baer , author of Hug Your Haters and founder of Convince & Convert , stopped by the chat to share his strategies for providing top-notch social customer care! We discussed our top tips for responding to unhappy customers [https://buffer.com/resources/happy-customers-social-med
Some people might be surprised to hear that we didn’t used to get time off for Christmas at Buffer—or for Hanukkah, Canadian Thanksgiving, Chinese New Year or any specific holiday at all! Instead, we had unlimited time off and the full trust of our teammates to make great decisions about how to use this privilege. Great in theory, but as it turns out, challenging in practice. Over time, we learned that unlimited vacation policies statistically
How do you go from having no conference — from almost having no marketing team, just you being the 9th employee and one of the very first marketers — to a marketing conference of 1,000 attendees, acclaimed in your industry, a must-attend destination on the annual events calendar? How do you do all of that in just four years? We had the pleasure of speaking with Stefanie Grieser , International Marketing Manager at Unbounce , about the multif
Editor’s note: This is a multi-part series chronicling the journey of Buffer’s data analyst, Matt, as he and his wife and two dogs journey across America in an RV while remote working. Check out part one here! Hello from the road! I shared a bit in Part One about how a random “what if” question over a bottle of wine on the porch of our home in Boulder, Colorado spawned a total uprooting of our suburban life. Now myself, my wife, Jenna, and our two dogs are out on the road, traveling the Unite
This week in #bufferchat, our community shared stories, experiences and inspiration about choosing positivity. We talked about why choosing positivity can impact our lives, strategies for bringing positivity into our workplaces , actions and activities we can do to feel more positive , and a lot more. Read on to discover all of the awesome inspiration that was shar