Blog - Page 8
A collection of 2,452 blog posts
We’ve shared a number of parts of Buffer’s business transparently over the years — and one piece we’ve always wanted to expand on is where your money goes when you pay for a Buffer subscription. We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. A lot has changed over the last nine years, and we want to share some of the learnings and insights gained from looking back at our numbers. We’re also happy to share a more su
How Chris Norton scaled his PR agency to a successful, seven-figure powerhouse.
In this guide, we’ll go through everything you need to know about TikTok analytics — from what metrics and insights are available to how to get all of them for free to what you can do with them to boost your growth on TikTok.
For many years, as a small startup, we did not do any sort of formal performance reviews. Instead, we did regular one-to-one meetings between managers and teammates, usually on a weekly basis. We also gave feedback to each other openly and regularly. (We even experimented with doing feedback transparently, but we went away from that practice — one of the few times we’ve scaled back a transparency experiment!) And lastly, every teammate had a regular mastermind with another team member, which oft
Instagram's broadcast channels feature allows creators send one-to-many messaging. Here's what you need to know about the feature and how to use it.
We have a brand-new feedback hub and roadmap! See every feature request that has been submitted by the community, vote or comment on your favorite ideas, or submit your own suggestion. We'll notify you when a feature goes from being “Planned” to “In Progress” to “Complete”.
This founder never planned on having a national CPG brand but ended up as a Whole Foods staple. Learn the tactics that helped her grow.
Ariel Taranski shares her journey of building a thriving freelancing career while navigating chronic illness.
I’ve documented some background about my time at Buffer, my writing process, and my advice for current and aspiring content writers
Nobody wants to hear they’re outdated… stale… or old. That’s exactly what we had to face, though. Throughout the days, months, and years, our Help Center, where we keep up to date articles about Buffer for our customers, had become just that. Don’t get me wrong, there’s a ton of great content in there. That’s the problem, though. There’s just too much, and the content has started to become less and less reflective of Buffer: the product it is meant to support. There are four of us on the team w
We’re opening up a Talent Pool! In this post, we outline why and what you'll need to know to join.
Threads is a new text-based app by Instagram. Here's what you need to know.
Eric Lam felt a pull for creativity and left his full-time job at a VC firm to grow a newsletter business. Four months in, he'd grown ExplodingIdeas.co into a profitable newsletter business. Learn the strategies behind the newsletter's success and get insights for your own entrepreneurial journey.
This founder created a product based on a viral social media trend—to great success. Learn how she did it and what it’s taught her about product development moving forward.
What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content. We’re up for trying all sorts of different strategies for social media! And many of these end up revealing great opportunities for growth. We’d love to help with some ideas if you’re just getting st
To help you define the place of AI in your creative process, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation.
In this article, we’ll offer guidelines and advice to help you treat your content more intentionally, to deliver consistent, high-quality content.
It was our annual Build Week at Buffer! Which means new features, new tools, and more ways for you get involved!
In this article, we’ll be sharing the steps to starting your own newsletter.
In this article, Matt Giaro shares systems and mental models for maintaining a sustainable content creation workflow.
It can feel like you have to work nonstop to succeed when you’re growing a company, but this business owner wanted to avoid that narrative. Here’s the experiment that helped her build better work habits.
In this blog, Pooja Uniyal interviews top social media managers to get their top advice for reviving defunct accounts and increasing reach.
In this article, we go through some of the ways to make money on YouTube as a creator.
In this article, we’ll explore the world of LinkedIn creators, including who they are, why you should care, and how to become one.