At heart, I’m a running purist. No headphones. No waistband for water bottles. No activity monitor or GPS tracker.

Just my trusty Asics Trainers and a $10 Casio watch for pace.

Seven hundred miles. At seven minutes per mile, that equates to roughly 4,900 minutes, 81.6 hours, or 3.4 days.

That’s a lot of time to think.

One of the secrets to running is the ability to lose yourself in positive thought; Brainstorming, reflecting, strategizing, and conjuring up crazy ideas while endorphins are going strong. It’s one way to keep the mind from thinking negative, self-deflating thoughts.

Successful runs happen when the “I’m tired, thirsty, hurting, angry, frustrated, not good enough” thoughts are pushed aside for more productive thinking.

Which is why:

Running is a lot like business.

Running rewards those who put the work in day in and day out. It rewards those who know and love the process just as much as the results, and who can block out the negative, learn from mistakes, then keep pushing forward.

When I set out on a 10-mile run, my thoughts aren’t on the 10th mile. They’re on pace, form, technique, and getting stronger with every stride.

When the run is over, I’m already thinking about the next one. What can I do next time to increase my average mile time? How was my breathing? Could I have hit another hill or pushed myself harder during the challenging parts?

The 3 most valuable business lessons I’ve learned from running

1. Go Where Others Are Afraid To Go

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There are millions of great runners around the world. Each one has their strengths, weaknesses, and unique way of approaching the sport. What separates the good from the great?

Great runners are deliberate.

They’re willing to wake up at 5:00 a.m. to train because they have a full-time job and a family to take care of. They stretch, eat, and recover with purpose. Everything great runners do is calculated.

Same goes for business.

Whether they’re pursuing a new career path or a new marketing channel, great business people are deliberate about their actions. They’ve done the research, thought of all possible scenarios, and considered the consequences of their actions.

Deliberate action is a part of their DNA.

When business owners decide to take a chance on something that seems crazy to everyone else, they know deep down that they’ve had their ears to the streets for months and that it’s a good move.

2. Overcome Negative Thoughts

pablo (1)One of the biggest business lessons I’ve learned from running is just how harmful negativity can be for career growth and business success.

Imposter syndrome is one form of negativity that surfaces in all different types of people and situations. If you’ve ever experienced this before, you know how hard it can be to overcome.

ImposterDyndrome

Self-doubt and a lack of confidence are closely related to imposter syndrome and can have dramatic consequences on overall well-being and business success.

To overcome negative thoughts, I use a two-step approach:

  1. Recognize that they exist and that they are passing thoughts
  2. Realize that you are where you are because you deserve it

If you’ve put in the hard work (trained) and are successful, it’s not because of luck, or because of chance. It’s because you’ve earned it.

By addressing your negative thoughts directly, over time you will develop a sort of internal confidence. Negative thoughts will start to creep in, and you’ll kick them right out.

3. Achieve Measurable Progress in Reasonable Time

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To get to that next level, we all have to push ourselves to be better. To work harder.

If you want to be a great runner, at some point you’re going to have to train outside of your limits. Turning that 8-mile run into a 10-mile run is what helps you get stronger so that you can achieve new milestones.

In the business world, we tend to get stuck in our daily routines. But ultimately, if we want to change the results, we’re going to have to step outside of our comfort zones.

Reading, taking online classes, asking questions, experimenting, measuring new data, and just flat-out doing are the best ways to take control of your outcome.

Over to You

We’d love to hear from you in the comments!

  • Have you ever drawn similar parallels between sports or activities and business? Do you also run?
  • What other lessons might you add to this list from your own experience?

This post was originally published on Medium.

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Written by Brian Peters

Humbled and grateful to be living the digital marketing life at Buffer! California coast born and raised, but always on the go with my lovely wife Katelyn. Love reading, designing, writing, running and adventuring.

  • Excellent parallels and analogy, Brian. I’m thankful I don’t have to train to be a 7 minute miler to draw wisdom from your experience. You’re a phenomenal runner to be sure and as you’ve said, applying the same disciplines to business has created success there too. I love that you mention that you do this with your family in mind.

    • Brian

      Thank you so much for reading and for the super kind comment, Jane! :) Yes, family is really important in all of this and I’m thankful to be in the position to be able to write about this. Hope to keep in touch and have a wonderful week! – Brian

  • About Creativity

    Walking is best for my wife and I. We walk 60 k with in a 7 day period and have been for 4 years this may of 2017. Staying power is the word that stands out for me. This staying power and the experience of this word go hand in hand. No faking here, must put one foot in front of the other and go. The fresh air, the views, the sky, the clouds all add to the experience. The long term health benefits are the best. Its all for the body, mind and spirit with in me. Brian, thanks for the reminder and good day to you.

    • Brian

      Wow! 60K per week? That’s incredible :) Thank you so much for sharing your experience with us. And I love words, “Staying power” – what a great way to look at it and perspective. Amazing how much it can do for your body, mind and spirit. Thanks for giving this a read, @disqus_8R7Y4DLDpG:disqus – have an awesome day as well! – Brian

      • About Creativity

        Welcome!

  • Roshan Singh

    Well written! Thanks – How to Write Your First Blog Post

  • Diana Kaemingk

    I love how you talk about business being in your DNA. It’s shows the depth business owners are willing to go to accomplish their goals.

    “When business owners decide to take a chance on something that seems crazy to everyone else, they know deep down that they’ve had their ears to the streets for months and that it’s a good move.”