How I Strive to Lead Through Growth and Change

“Perhaps the CEO’s most important operational responsibility is designing and implementing the communication architecture for her company.”
— Ben Horowitz

Buffer has recently grown to more than 50 people during our fastest 2 months of growth ever. I’ve found that a lot changes when you grow to this size, and any time the team grows quickly. There are a bunch of challenges and it’s also invigorating. It might be the most exciting and toughest phase of building the company so far.

Since I’m learning insights …

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Hiring in September: More Than 50 Teammates, More Guidance Through Bootcamp

September was a great month at Buffer! We extended 6 offers for new team members to join us in Buffer’s bootcamp. As a result, we are now more than 50 team members (accounting for both full time team members and bootcampers—you can see the full list over here).

September hiring conversations

Here’s at look at the September numbers.

Our “Total Conversations” are the number of email conversations we have open (we sometime have duplicates), “Customers” are our applicants and “New Conversations” are the new email conversations we had …

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5 Times We Failed at Diversity Big Time (and How We Fixed it)

One of the first blog posts I ever wrote at Buffer is this beginner’s guide to SEO. When published originally, it had the title “Beginner’s Guide to SEO Even Your Mom Can Understand.”

Holy casual sexism!

When I think of all the amazing women and moms I know in search optimization and search marketing (here’s a primer on just a few), I am still super embarrassed to have made this giant mistake even nearly 2 years later.

I’d like to think I and the whole team at Buffer have come a long way since then. Our company-wide value to do the right thing has led us to focus on inclusivity, and creating the most welcoming environment possible for new customers, community members and teammates.

Along the way we’ve noticed quite a few mistakes (like mine above!) and it feels good to share them here. If you’d like to create a more inclusive workplace and company, maybe these examples will help you with a few examples of what not to do. :)

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The Homescreens of the Buffer Team: An Inside Look at All Our Favorite Apps, Folders, and Photos

It seems you can learn a lot about someone by looking at their phone: the apps they use, the folders they create, and the pictures they’ve added.

We’re excited to share a glimpse into our phones (and our lives!) here at the Buffer team.

A lot of what you might see here are some of the tools we use at Buffer like Hipchat, Trello, UP, and of course the Buffer app itself. A few other themes that pop up: Lots of great social media apps and tools and many apps focused on self-improvements like meditation, list-making, and fitness.

We’d love to learn how your homescreen looks, too! Feel free to add yours to the comments here and share any favorite apps or folders.

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How A Beginner’s Mind Helps You Build Something New

There is a myth in entrepreneurship that many newcomers believe, and it could be a key reason why many others don’t even “try.”

The myth is that you need to know how to do everything, and you need to do everything perfectly.

When you look at successful startups, it’s easy to believe that they did all the right things. The reality is often far from that. In fact, I think it’s very healthy to have a good dose of naivety while building something …

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How We Power Remote Work: 6 New Tools We’re Using at Buffer

If it weren’t for online tools, there’s no way we could do what we do at Buffer.

OK, technically Buffer wouldn’t exist either, itself being an online tool, but you get what I mean. :)

The power to gather our remote, spread out-all-over-the-world team to do things like talk face-to-face, discuss what we’re working on and connect with our community is incredible, and we love sharing about the tools that make it possible.

Previously on the blog we’ve discussed some of the tools …

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Buffer in August: $7.49M ARR, Buffer for Video, Continued Growth

We’re delighted to hit almost $7.5M in annual recurring revenue and be fast moving towards the big $10M ARR milestone.

As a company, we’re starting to feel that some of our recent team growth and structure adjustments in the last few months are starting to take effect.

Here are all the latest numbers and updates from all corners of what’s going on in the Buffer team!

Key August metrics

2,673,418 total registered users (+3.1%)
211,520 monthly active users (+1.4%)
50,489 average daily active users (-1.9%)
$624,196 monthly recurring …

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The Ultimate Guide to Becoming Your Best Self: Build your Daily Routine by Optimizing Your Mind, Body and Spirit

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

Aristotle is credited with saying these 15 famous words. And for most of my life…I didn’t believe him.

I fought against cultivating good habits and routines because I didn’t want to feel like I had to live my life by other people’s rules. I wanted to be my own person and do my own thing. Besides, keeping a routine was hard work.

Know what I discovered?

Having no routine or …

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What Happened When We Renamed a Job Listing: Hiring at Buffer in August 2015

As the end of summer nears, we’re still excited to grow the team and are getting much closer to 50 Buffer team members – you can see the live list on our salary spreadsheet over here!

We would love to share with you our hiring numbers, how Buffer Bootcamp has evolved, how we are currently set up for hiring, and what happened when we changed the name of our “UX Researcher” position. Let’s dive right in!

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