When Transparency Meets Inconsistency: My Philosophy on Sharing Openly Even As We Change Course

I’ve been fortunate to have many great mentors over the years, and as a result I try to spend a lot of time helping other founders.

When Buffer was going all the way with our self-management experiment, I was meeting weekly with someone who championed this concept within her company and successfully got the team started in this direction.

After several chats, Buffer hit a key phase of growth and I wasn’t able to connect with her for some months. During that …

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Competition, Culture and Tough Feedback: 13 Questions with Buffer Founder Joel Gascoigne

Not too long ago, our pals at Product Hunt were kind enough to ask Buffer founder Joel Gascoigne to host an “ask me anything” chat session.

10,000+ words and many dozen questions later, we wanted to share some of our favorite questions and answers with you, too.

1. Joel’s average weekday

Q: What’s your average weekday like?

A: These days I generally have a lot of quick meetings with different people in the team. I’m mainly focused within product/engineering, customer service, hiring and then on the higher …

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Buffer in November: We’ve Acquired Respondly! Moving into Social Media Customer Service and Brand Monitoring

We have some very exciting news to share in this month’s investor update: we’ve acquired Respondly, a social media customer service and brand monitoring tool!

With this move, we will reposition Buffer in the coming months to be a full social media solution for companies across both customer service and marketing departments.

Read on for more on this and all the other news from November…

Overall key metrics

2,921,380 total registered users (+2.8%)
220,988 monthly active users (-2.5%)
55,253 average daily active users (-0.4%)
$677,552 monthly recurring …

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Buffer Has Acquired Social Media Customer Service Tool Respondly! Here’s the Full Story

I have some great news: Buffer has acquired Respondly, a social media customer service and brand monitoring tool!

We’re excited to bring this product into the Buffer family and move into a whole new market that many of you have been encouraging us to explore for years.

I wanted to take a little time to share the full details about how we came to acquire this product and our overall vision for how we’ll grow our social media offerings to help you to deliver …

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Question Your Goals

I’ll be the first to admit it: When I first got hooked on the idea of startups, the goal in my mind was monetary.

I wanted to be “financially free” so that I could do all the things I wanted to do but was unable to do due to money.

So my first startup was a “big idea.” It could change the world (or at least I thought so), and I would be rewarded enormously for what I would do — given time.

After trying a …

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Buffer in October: $7.8M Annual Revenue, Pablo 2.0 Launch, Customer Happiness at 95%

October was an unusual month for us, numbers-wise, as a result of us moving from 7-day to 30- day trials of Buffer for Business. Here’s more about that and everything else going on at Buffer in our October 2015 investors’ report.

Key metrics

2,841,519 total registered users (+3.0%)
226,445 monthly active users (+3.0%)
55,460 average daily active users (+2.0%)
$650,478 monthly recurring revenue (+1.0%)
$7.81M annual recurring revenue (+1.0%)
$2,546,589 cash in bank
56 team members across the world in 40 cities

It can clearly be seen in the numbers …

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A Personal Trainer for Your Goals: 4 Ways to Work with a Partner And Achieve More

In the world of weight training, it’s well known that having a partner can lead to seeing gains more quickly. And research has shown that those who switch from training alone to using a personal trainer see many improvements.

Similarly, pair programming has been shown to improve quality of code, as well as keep both developers in “flow” state for a more sustained period of time.

The people around you can have a significant impact on your behavior. If I tell a friend about my goals, I’m much more likely to …

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The Founder’s Paradox: When Thinking Big Holds You Back

While building Buffer, there have been times when things have started to go a little crazy.

It might be being featured in a big blog, seeing lots of tweets about us, or noticing a big influx of signups or upgrades. When this happens, it is very easy for my thoughts to drift off and to start thinking of the big-picture possibilities for us, long into the future.

It may be healthy to be ambitious, but often these thoughts occupy more time than they …

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50 Teammates, 17 Open Roles, New Calendar View & More: Buffer’s September Update

We reached the 50 team members mark in September! This feels like a big milestone and a special moment to reflect on.

For me, the most exciting part of this is that 50 people are able to join our journey of working as a fully distributed team, where you choose to live and work from the place which makes you happiest and most productive.

We’ve had several examples of teammates moving or traveling to find their happy place, or being able to move easily to help and be with their significant other for studies …

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How I Try to Lead When Everything Is Changing

“Perhaps the CEO’s most important operational responsibility is designing and implementing the communication architecture for her company.”
— Ben Horowitz

Buffer has recently grown to more than 50 people during our fastest 2 months of growth ever. I’ve found that a lot changes when you grow to this size, and any time the team grows quickly. There are a bunch of challenges and it’s also invigorating. It might be the most exciting and toughest phase of building the company so far.

Since I’m learning insights …

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