The Power of Your Point of View

I often read quotes, blogs and books by some of the great minds of startups, and realize that I don’t fully take on board what they mean until some time later.

A while back, I reached a point where I felt like I understood the following Basecamp quote:

“Great businesses have a point of view, not just a product or service.”

What does it mean to have a point of view?

Over the course of the Buffer journey, the values that I had in mind for …

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Why Startups Are So Hard, The Future of Buffer and My Biggest Mistake (So Far!): Tweets From My Airplane AMA

On a recent flight to Hawaii, I tried a little experiment and did an “AMA in the Sky.”

On a flight (sitting in a chair in the sky with wifi!) ✈️😃 Got a little time, ask me about @buffer / startups / anything and I’ll reply!

— Joel Gascoigne (@joelgascoigne) February 20, 2016


It was incredibly fun and kept me busy for about 2.5 hours, nicely passing some of the flight time.

I think I ended up answering over 50 questions or …

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A Tale of Two Books: How What I Read Affects How I Lead

“Absorb what is useful. Discard what is not. Add what is uniquely your own.” – Bruce Lee

I’ve felt lucky to learn so much from being an avid reader in the past few years. I’ve come to believe that there is such immense power and knowledge contained within books.

As a natural introvert, I’m a reflective person and love to read books and think about what we could try to apply at Buffer.

In fact, we’re such believers in the power of reading …

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When Transparency Meets Inconsistency: My Philosophy on Sharing Openly Even As We Change Course

I’ve been fortunate to have many great mentors over the years, and as a result I try to spend a lot of time helping other founders.

When Buffer was going all the way with our self-management experiment, I was meeting weekly with someone who championed this concept within her company and successfully got the team started in this direction.

After several chats, Buffer hit a key phase of growth and I wasn’t able to connect with her for some months. During that …

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Competition, Culture and Tough Feedback: 13 Questions with Buffer Founder Joel Gascoigne

Not too long ago, our pals at Product Hunt were kind enough to ask Buffer founder Joel Gascoigne to host an “ask me anything” chat session.

10,000+ words and many dozen questions later, we wanted to share some of our favorite questions and answers with you, too.

1. Joel’s average weekday

Q: What’s your average weekday like?

A: These days I generally have a lot of quick meetings with different people in the team. I’m mainly focused within product/engineering, customer service, hiring and then on the higher …

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Buffer in November: We’ve Acquired Respondly! Moving into Social Media Customer Service and Brand Monitoring

We have some very exciting news to share in this month’s investor update: we’ve acquired Respondly, a social media customer service and brand monitoring tool!

With this move, we will reposition Buffer in the coming months to be a full social media solution for companies across both customer service and marketing departments.

Read on for more on this and all the other news from November…

Overall key metrics

2,921,380 total registered users (+2.8%)
220,988 monthly active users (-2.5%)
55,253 average daily active users (-0.4%)
$677,552 monthly recurring …

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Buffer Has Acquired Social Media Customer Service Tool Respondly! Here’s the Full Story

I have some great news: Buffer has acquired Respondly, a social media customer service and brand monitoring tool!

We’re excited to bring this product into the Buffer family and move into a whole new market that many of you have been encouraging us to explore for years.

I wanted to take a little time to share the full details about how we came to acquire this product and our overall vision for how we’ll grow our social media offerings to help you to deliver …

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Question Your Goals

I’ll be the first to admit it: When I first got hooked on the idea of startups, the goal in my mind was monetary.

I wanted to be “financially free” so that I could do all the things I wanted to do but was unable to do due to money.

So my first startup was a “big idea.” It could change the world (or at least I thought so), and I would be rewarded enormously for what I would do — given time.

After trying a …

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Buffer in October: $7.8M Annual Revenue, Pablo 2.0 Launch, Customer Happiness at 95%

October was an unusual month for us, numbers-wise, as a result of us moving from 7-day to 30- day trials of Buffer for Business. Here’s more about that and everything else going on at Buffer in our October 2015 investors’ report.

Key metrics

2,841,519 total registered users (+3.0%)
226,445 monthly active users (+3.0%)
55,460 average daily active users (+2.0%)
$650,478 monthly recurring revenue (+1.0%)
$7.81M annual recurring revenue (+1.0%)
$2,546,589 cash in bank
56 team members across the world in 40 cities

It can clearly be seen in the numbers …

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A Personal Trainer for Your Goals: 4 Ways to Work with a Partner And Achieve More

In the world of weight training, it’s well known that having a partner can lead to seeing gains more quickly. And research has shown that those who switch from training alone to using a personal trainer see many improvements.

Similarly, pair programming has been shown to improve quality of code, as well as keep both developers in “flow” state for a more sustained period of time.

The people around you can have a significant impact on your behavior. If I tell a friend about my goals, I’m much more likely to …

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