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How A Beginner’s Mind Helps You Build Something New

There is a myth in entrepreneurship that many newcomers believe, and it could be a key reason why many others don’t even “try.”

The myth is that you need to know how to do everything, and you need to do everything perfectly.

When you look at successful startups, it’s easy to believe that they did all the right things. The reality is often far from that. In fact, I think it’s very healthy to have a good dose of naivety while building something new.

healthy naïvety

The scale anticipation fallacy

One prime example is that healthy naivety might help you avoid what I have come to call the “scale anticipation fallacy.” This is the idea that in order to build something that can scale, you need to build it to handle that scale right from the start. The fallacy says that if you don’t get it right at the start, you will never succeed.

When I started Buffer, I had no idea what a database index was. I basically did all the wrong things. But it didn’t matter—I didn’t have any users! As time went on, I encountered some “nice problems to have,” but it has been no problem to improve things as I needed to.

I believe the fact that I didn’t think about scalability helped me reach a point where scalability mattered. Conversely, I wonder if I had focused on scalability when it didn’t matter, would I have ever reached the point where it did matter?


You don’t know what you don’t know

When you’re building a startup,  you are in a world full of unknowns and uncertainty. You literally do not know what you do not yet know. I think the only way to cope in this kind of environment is to strive for knowledge, information and validated learning through feedback.

Looking back on my startup attempts, one of the best things that happened is that I didn’t quite realize just how much I still had to learn in order to succeed. It is this kind of naivety that I think is a good thing. In fact, I fear the fact that in the future I might know already how hard something is going to be.

Hang onto the ‘beginner’s mind’

The scale anticipation fallacy is just one example of where my naïvety turned out to be an advantage. The thing is, it doesn’t matter how bad your early attempts are at building something. All that matters is that you create something people want.

I chose to attempt to create a startup immediately after graduating from university rather than spending some time in an industry. The first couple of years were tough, and I made lots of mistakes before having a little success.

The main thing I learned is not “how to do everything perfectly.” The main thing I learned is to do everything good enough for the point you’re at. Some might call this the 80/20 or Pareto principle, that says 80% of the effects of something come from 20% of the causes.


If I had spent some time in an industry first, there’s a chance I may have brought the skills I had learned to my attempt at a startup and aimed to do everything perfectly. I think that would have been a big mistake.

I think clinging to a beginner’s mind is very important. As Steve Jobs said:

“Stay hungry, stay foolish.”

Have you ever benefited from healthy naivety? How do you work to maintain a beginner’s mind as you grow older and learn more? I’d love to hear from you in the comments!

  • Natalie Beach

    Joel, Thanks for your post. I am reading The Everything Store (about Amazon’s rise) right now and this resonates. I never knew how many difficulties Amazon had getting their business to scale. They just focused on pushing forward their goal to provide the customer with the largest variety and most exceptional service. They figured out the rest along the way with trial and error.

  • Matt Aunger

    Really interesting points Joel. I had similar revelations recently, what’s stopped me ‘trying’ before was knowing whatever it was i tried wouldn’t be perfect right away. Recently I realised that ‘perfect’ is impossible. Don’t try to be perfect, just fulfil your current potential while constantly seeking to learn and grow.

    I maintain my ‘beginner’s mind’ by readily accepting that I know nothing, and having no expectations. I don’t expect to be ‘good’ at anything. I don’t expect to succeed at anything (though success is another ‘relative’ notion…that’s a longer story!), I try not to consider this ‘naivety’ as such, more open-minded optimism!

  • I definitely agree with you Joel. You don’t have to do everything right from the start. I think the belief that startups do comes from the image they project. Few are as transparent as Buffer and share the mistakes along with the successes. They believe that to attract investor interest, they need to show only how well the successful things they do are working and hide any failures.

    I personally have far greater respect for those willing to share their failures and show they’ve learned from them, than those that hide them away. It gives much more confidence that they’ll be able to overcome obstacles they’ll inevitably come across as their business continues to grow.

    Thanks for sharing your awesome insights Joel and giving us a peek inside your thoughts.

  • Sylvia

    Joel, it’s so true that “you don’t know what you don’t know” but luckily, it ended up benefiting Buffer in the long run! When I’ve brought a novice mind to certain projects, obviously there’s a learning curve and areas where I need to be caught up, but I also am able to hone in on aspects that were missed because of my fresh perspective. This has been particularly valuable in crafting messages to an audience/customers vs someone that is intimately involved with a product. In regards to the Pareto principle, where did you draw the line or how did you figure out what the cut-off for the 80% was? Was it simply by “feel” or was there a bit more science and methodology to it?

  • Such a great post, Joel! It’s so easy to get up inside our own heads and let the fear of perfection or of not knowing enough keep us from moving forward. Great reminder!

  • “You don’t know what you don’t know” – You 100% right Joel.

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