May we suggest...

Inside Buffer

Step-by-Step: How We Planned A Retreat For a Remote Team of 75

One of the first projects I took on in bootcamp was helping to plan the next Buffer retreat. Along with my mentor, manager, and friend, Rodolphe, we started thinking about that retreat about a week after the Hawaii retreat wrapped up.

I’d love to take you through exactly how we planned Buffer’s 8th retreat, from start to finish, from an operations perspective. Let’s dive in!

Our Timeline for Buffer’s 8th Retreat in Madrid

Here’s a rough timeline of how things unfolded for the Madrid retreat so you can follow along. The retreat took place from February 25th – March 5th, 2017.

Late August 2016: Shortlist potential retreat dates, brainstorm potential locations
September 2016: Poll team on availability, shortlist locations for voting
October 2016: Confirm retreat dates, poll team on potential locations, identify top two location choices, source quotes from potential workspaces and hotels
November 2016: Identify potential retreat location, hotels, and workspaces, scouting trip to Madrid and Lisbon, confirm location, commence retreat experience planning (swag, activities)
December 2016: Negotiate terms of the contract and place booking for hotel and workspace, reach out to teammates for important details (e.g. specific requests for rooms, dietary restrictions) and assist with flight booking, retreat swag orders, planning of activities, ship first iteration of schedule.
January 2017: Check in and arrival information, communicate with workspace for booking of venues and hosting of events, confirmation of activities (company-wide and team-specific), refine retreat schedule.
February 2017: Finalize retreat schedule, ensure all the logistics are good to go, an early arrival in Madrid to get things in order.

Key takeaway: It took us 6 months to plan a retreat for a fully remote team and their families; 9 months would have been much more comfortable.

Starting out: When Will We Have The Retreat?

We initially planned to have in Berlin in August of 2016, eight months after the previous retreat. In the past, we have had retreats six or seven months apart so that our remote team never goes too long without some in-person time. (We take advantage of being in person for some long overdue hugs and lots of team brainstorming!)

In the end, our plans for Berlin got canceled due to our cash flow crisis in June is 2016. Planning for the Berlin retreat, though, helped us create a timeframe that we could follow in creating a plan for the next retreat, which we had in Madrid.

We had to strike a balance between having a retreat as early as possible to rebuild team morale after the layoffs and being sensible with our cash flow since we were still rebuilding our bank balance.

Retreats for a team our size are a huge expense, just last year in Hawaii the retreat was over $400,000. We took this into consideration, we wanted to be prudent and end up in as good a financial position as we could be.

We settled on having the retreat in February/March – just slightly more than a year after the Hawaii retreat, which is as far apart as we’re willing to have our retreats.

Research and planning began in September 2016 by starting to think of where we would all go.

Key takeaway: We try strike a balance between having retreats as often as possible, and being conscious of the financial cost. 

How We Select Potential Locations

A supremely fun part of retreat planning is identifying potential locations. Past locations have been in Reykjavik, Cape Town, Sydney, and Hawaii. Early in the process, we created a Paper document as a brain dump for all the places that might:

  • Accommodate a team of our size
  • Be reasonably affordable
  • Have an array of activity options for our diverse team
  • Be safe for our teammates and any family members that might come along

As you can imagine, we had quite a list! To narrow this down, we did further research into:

  • Potential cost of a retreat at each location (starting with flight and accommodation costs)
  • Climate
  • Logistics of a large retreat in each location
  • Connectivity

Other considerations included minimizing time zone shifts and anticipating jet lag, family-friendly options, conference schedule, and festivals during the retreat dates.

Key takeaway: It helps to have criteria for selecting locations to guide the selection process. Criteria would tend to be quite specific to each remote company and would vary based on the scope of each retreat.

Deciding on the Location and Going on a Scouting Trip

After shortlisting five potential locations for our retreat, we polled the team for their preferences. The plan was to identify the top two choices from the team and pick one. But… we ended up with three top options with two cities tying for first place.

To narrow the list further, we reached out to various hotels and coworking spaces in each city to review our options. With the help from our teammates who live in each city, we also connected with an accelerator in Lisbon and Google Campus Madrid. After collating all the information we needed, it became clear that Lisbon and Madrid were the two more promising cities in our list.

If there’s one thing I can recommend to anyone planning a company retreat, it’d be this: try to make a scouting trip happen.

There’s nothing quite like being on the ground to get a sense of what each city might feel like for the folks on your team. I was grateful and excited to be the one headed on the scouting trip for Madrid and Liston.

Since the scouting trip accounted for a very small fraction (less than $2,500) of the overall cost of the retreat, I reckon it was a worthy investment for a huge expense like this. Drafting criteria for evaluating each hotel/workspace option also helped me make full use of my scouting trip!

Here’s what an example of the things I took scouting notes on for the Madrid retreat, I included a section for a rating and notes about specific remarks as well.

Criteria for our coworking space & hotel

Click to see full size photos. 

The scouting trip was essential in helping me get the lay of the land. The balance between the availability of dining options and coffee shops (coffee fuels many on the Buffer team!), workspace and hotel options, general walkability of the city, and family-friendliness of Madrid really contributed to our final decision to head there.

Key takeaway: Scouting trips are immensely useful!

Creating our Budget (and How Close we Were)

We may refer to a retreat budget, but to be perfectly transparent, we had about four of these throughout the entire process. Each budget was increasingly granular and accurate as we gathered more information along the way.

We’re currently running a comparison between the budget we set and the actual amount we spent and are excited to see what this looks like once we finish collating all the expenses, which we try to do in the first month after the retreat, but can sometimes take a bit longer.

Here are some elements of our budget:

The stuff on the right can really sneak up on you, so it’s helpful to set aside a budget for them for the onset. I know we will for the next retreat!

Here’s our full budget from the retreat, along with a comparison of our actual spend.

Key takeaway: Budgets are a great guideline though it helps to have some flexibility built in.

How We Scheduled Our Time Together

One of the big questions we tussled with while putting together the retreat schedule was how planned do we want this retreat to be?

This was an important one to consult and get advice on along the way, as there are convincing arguments to be made for both having a more free-form retreat and a very structured one. The former may encourage more serendipitous connections and the latter gives you more control over the outcome of the retreat. Both are great and work for different teams with different needs!

As we reflected, it became clear that there was a lot we wanted to do in this retreat – a year in a remote company can feel like a long time! Yet, we were keen to also use this retreat to practice our Buffer value of Living Smarter, Not Harder. Further, we have many introverts on our team, and it was important to us to build breathing room into the retreat, too.

The schedule we eventually arrived at was quite structured, and free time was mindfully built in, too.

Other things we did to introduce breathing room into a structured schedule:

  • Clearly identified which sessions everyone needed to be at, e.g. the All-Hands
  • Reiterated which sessions were optional
  • Encouraged the flexibility of taking an “introvert’s walk” in the middle of the day
  • Posted team-specific schedules, so Bufferoos didn’t get overwhelmed looking at the master schedule
  • Assigned sessions to teammates in the in-house retreat app that our mobile developers built for us
  • Introduced Retreat Huddles and Guides to take some ad-hoc planning off teammates’ plates

Key takeaway: There’s no right or wrong way to design a schedule – each team has different needs, so it helps to listen first, and listen more ?

Finishing Touches and Next Steps

For me, retreat planning did not end with the retreat as there were loose ends to wrap up in the weeks that followed. We sent out a few surveys to team members and their partners and family who came on retreat. It also takes a little while to collect all of the expenses and charges. A key lesson for me here was building this part into the retreat planning schedule, too.

We’re currently working on an annual retreat schedule, so this has been helpful in framing the timeline for the 9th Buffer Retreat! We’re not quite sure where we’ll be heading or when but the People team is bubbling with excitement to get started.

Key takeaway: Remember to plan for the finishing touches that need to take place after the retreat as well. 

Over to You

It has been more than a month since the 8th Buffer retreat in Madrid, and there are still random moments when I burst into laughter because of a funny memory from it. What an exhilarating week it was!

As one of only two Bufferoos in Singapore, it was an absolute treat meeting the whole team for the first time. It was a labor of love for the People team and I’m so grateful to have been part of that process.

I’d love to hear your story and chat in the comments!

  • Have you planned a company retreat or are you going to?
  • Have you ever been on a company retreat?
  • Love this Stephanie, thank you so much for putting together such a detailed recap! We have been doing retreats for the ConvertKit team also, undoubtably an important part of a remote team’s culture.

    Can you elaborate more on the family aspect of the retreats? We haven’t opened up ours to family and I’m curious how that has gone for Buffer! Thanks ?

    • Hey there, Matt! Thank you for your kind words! :) The value of retreats for a remote team are quite unparalleled, in my personal opinion as a remote worker, and I’d love to learn how ConvertKit does retreats, too! Feels like there’s so much room to really be creative with these and I’m always keen to learn more.

      Welcoming family to join us for retreats has been quite invaluable! While we worked full days for most of the Madrid retreat, partners joined us for some meals and activities, and were super cool about organizing day trips amongst themselves to explore Madrid together. They also had access to the retreat app and could set up activities that way.

      It was wonderful to get to hang out with teammates with their families over the week. Personally, getting to know their families helped me relate to my teammates and the important people in their lives on a far deeper level :)

      My hunch is that having family around might’ve also helped minimize stress that sometimes accompanies long-distance travel for work, especially for primary caregivers on the team.

      It was certainly rewarding to have family on retreats and I feel that it’s helpful to communicate what the retreat schedule looks like and how work-oriented the retreat is going to be. This way, teammates and their families can gauge how much time they might expect to spend together. Bringing greater clarity in this regard is something we’re aiming to do better for future retreats, and I’m excited to report back on how we do when the time comes :D

  • Sushrutha

    Hi Stephanie, I have been reading quite a bit on Buffer’s Open blog for some time now (In fact, I keep evangelizing Buffer for its work culture in many of private interactions with my friends, many of them who don’t even know what Buffer does!). Everytime I read a new post, I am really amazed at how open and transparent the company is and to what lengths it can go to keep that culture intact! Your team rocks and hope it continues always!

    • Wow, Sushrutha! I’m so grateful for your ongoing support of the Open blog and that you took the time to share this cool note :D It blows my mind how transparency resonates so deeply with our wonderful community and supportive notes like yours have such a galvanizing effect! :D Thank you thank you!

  • I can’t even, Stephanie, this was so beautifully detailed! I couldn’t lap it up fast enough. You’re talking about my favorite things — event planning, retreats, and people who value productivity.

    As someone who curates similar events, I tip my hat to you in putting so much thought into everything. I love how you considered the different personality traits of attendees, e.g. introverts. I ask people to do some very scary, vulnerable things at my events — coming solo, sharing personal stories, public speaking, performing an art form you’re not good at, “networking” — and think I’m successful because of creating a safe, welcoming environment like it appears you did. Kudos! Makes all the difference.

    Have you considered using improv-techniques to work on team-building and enhancement of skills such as leadership, communication, sales, and collaboration? It’s the number one avenue I take when leading retreats and adult camps and am consistently blown away by the magic that happens. Playfulness, reverting back to kid-like auras where you let go of judgment of yourself and others, being in the moment, laughing till your eyes leak, training your brain to lean yes instead of no… the best.

    Thank you for your transparency, attention to detail, and willingness to share!

    • Oh gosh, thank you *so* much for the kind words, Saya! Your note made my day :D I loved learning that you curate similar events — it must be so fulfilling to craft these over and again. Y’know, this is the second time I’ve heard such high praise of using improv during team-building retreats, so I sense it’s a signal to really dive in and explore this further! Your conviction about the power of improv really comes through, Saya — thanks so much for the recommendation :)

      • Yay!

        Also a HUGE proponent of just taking improv classes on the individual level — It was horrible and scary and hard, not to mention pricey and time consuming, but one of the best decisions I made as an adult, both personally and professionally. (How I met my husband when I posted about one of my events in an improv online community 😄 ) Maybe you have one where you live you can dip your toes in.

        Good luck and thanks again for the piece, sooo good!

        (PS: if you ever DO decide to bring improv into the fold and are looking for faciliators, check out Mac & Cheese Productions℠; based in Chicago but Hubs and I travel everywhere)

  • Shawn Ragell

    This is really great Stephanie! I’ll definitely be coming back to this post if I ever plan a remote team retreat for Pressboard. We’re not full remote, just multi-city, so hopefully that will make it easier. Thanks for the great advice.

    • Wow, massive thanks, Shawn! :D I’d love to hear how it goes for Pressboard :) :)

  • Elizabeth Mercer

    Hey Stephanie, great job here! Thanks for all the detail in the recap, I plan our company retreats for Jungle Scout and love reading what you guys have tried in the past :) Curious on what you send out prior to the event. Do you create a PDF for people on what to expect? Curious what those look like if you do them, and if not how you get the info to all team members with such a large group. We are not at your size but about half and each time we meet up its more and more logistically challenging so I can only imagine what it is for a group at 76 :) Thanks again!

    • Hey there, Elizabeth! Y’all over at Jungle Scout have headed to some cool places for retreat! Kudos to planning trips to those amazing locations :D :D

      That’s a great question about communication prior to the event! We use Discourse internally for asynchronous team communication and there’s a dedicated category just for retreat announcements, such as status updates and calls for information.

      Closer to the retreat, we also have a Dropbox Paper document with all the essential information (e.g. how to get to the hotel, local currency, where to get SIM cards, etc) as well as an FAQ section where the team can leave questions. These documents are continually updated so that teammates know they’ll have the latest info anytime they load it (they can also follow the doc for push notifications for changes).

      For the most recent retreat, we also created area-specific schedules that the team could access if they wanted an overview of all the sessions they had coming up. The schedules were also uploaded into our retreat app (built by our incredible mobile devs!) so that they could access the info anytime. (I sense that we should be able to streamline the schedules next year so we only have one source of truth :))

      Finally, since we rely heavily on Slack, we also have a retreat channel for general retreat discussion and buzz :D

      Curious if this is helpful at all, Elizabeth? Super keen to hear any thoughts and suggestions you have!

      • Elizabeth Mercer

        Awesome thanks for the reply! We have never used Discourse but will definitely take a look :)

        We do a similar format as the dropbox you mentioned, we send a PDF but I love the living document style you guys use. Things change pretty often and I just wait until I have it all lined up 100% before sending out the final schedule, or I send updated ones as needed. A living document makes that so much easier! Our PDF looks super similar to yours with details of the location, what to wear/bring, basic outline of events, what to expect if it’s your first time, and transportation info. We put a few team members on flights that have never met before so I point that out and its turned into a really fun game of spot the Jungle Scouter :). Slack is also our main point too and we have a channel dedicated to all things Jungle Camp which has been immensely useful.

        And wow an app for the event, now thats high class! Nice job!!

        Thanks for the reply and helpful tips as well as always being transparent, your team is amazing! I love planning these events so if you ever want to chat retreats my door is always open!

        Have a great weekend Stephanie!

  • Natalia Buitrago Gómez

    Thank you SO much for this! It is an amazing recap and it has helped a lot!
    Our company started company retreats a few years ago, but we didn’t have a lot of planning involved. We started doing them ourselves but more into all-inclusive retreats; mainly because it was easier in terms of logistics and also because we were smaller.

    Now, we are growing and we are trying to put some structure in the process (so we can have an AMAZING time). How did you set up a company budget for the retreat? I think this has been our biggest and most difficult thing so far. How do you decide how much to invest per person or company-wide for the retreat?

    Also, have you thought or seen companies that specialize in remote retreats? We’ve been doing the planning ourselves, but we have felt that perhaps leaving it in the hands of a company that knows a lot more about retreats (with myself overseeing the entire thing, of course) may give us a better overall experience in terms of exploring the destination, doing more activities, knowing WHICH vendors are good, etc. And we’ve seen some pretty cool proposals. What’s your take on that?

    Thank you so much!

    • Heya Natalia! Thanks so much for reading this and taking the time to comment :) Getting some structure (or at least a format) in will certainly help as the team grows and more variables are introduced into the mix!

      On to your question about setting the budget :) This has been an iterative process and we build on it every year. For the Madrid retreat, what we did was review the actual spend from the previous retreat then average the total spend by the number of people to have a per person rate as a starting point. as well as do a quick survey of hotel prices online to get a sense of how expensive the properties were. We also typically run flight numbers (Google Flights is what I use :)) to project how much flights will cost. From there, you can build out a budget by adding other expenses in such as travel insurance, a big team dinner, visa costs, transportation, etc :) I find it helpful and quite stress-relieving to build in an incidentals budget too in case some unforeseen expenses come up (a small percentage of your overall budget will do!).

      After the retreat, we run a budget-to-actual report to see how close or far off we were for the retreat, and set the budget for the next one accordingly :) I personally prefer to work on a per person rate as it’s then easy to scale and project with each new member that joins the team over the planning cycle. It’s quite easy once you have the ‘template’ to work with and know where the money needs to be spent :)) Let me know if this helps!

      That’s a really great question on retreat planning companies and we’ve been in touch with several, too! I love what they do and think some companies are doing really interesting things :) We haven’t quite taken the leap to collaborate with a company like this as we’re still able to manage planning for a company of our size (~90 folks, so about 160-180 including SOs and kids), and keeping planning in-house allows us to craft a high touch experience. Staying close to the process has allowed us to make very specific decisions tailored to our team, and implement changes very quickly and quite late in the process. The cost of engaging external help has also been a factor as we’re fairly lean with our retreats and on-sites. I sense that as we continue to grow, though, it might make more sense to engage a retreat planning company to take care of all the granular details for us :)

      At present, we’ve found a middle ground with HelmsBriscoe, which is a site selection service. They take care of the RFP process for us as well as the contract negotiation, and have good ties with some local tourism bureaus, which can come in handy when planning activities. This allows us to remain super close to the whole process throughout.

      Hope this was helpful for you, Natalia! Apologies for taking a while to respond. Please feel free to leave more comments if this sparks any thoughts! I’d love to hear how your next retreat goes :) :)

80,000+ social media marketers trust Buffer

See all case studies