Resources - Page 11
A collection of posts on Resources
This week on #bufferchat, our community shared what their “day in the life” as social media marketers looks like! Everyone in the chat talked about how they structure their days, how long they really spend on social media, how much collaboration they do within their team, and much more. Read on to check out the stories, advice and tips that were shared during the chat. Catch our weekly Twitter chat [https://buffer.com/library/twitter-
How do you feel when people comment on your social media posts? Awesome, right? A comment is or some form of engagement is usually a sign that people love your social media content . And it’s important to reciprocate and respond to these interactions. But at the same time, engaging with your followers can be time-consuming. If you are a solo social media manager or a small
One of the first few things people see when they visit your social media profiles is your cover photo. Whether it’s your Facebook Page, LinkedIn Company Page, or YouTube channel, your cover photo is the biggest image on the page. And people will see your cover photo even before they see any of your posts. So how do you make your cover photo show up the exact way you want it to be? One of the key factors is the size. Without the correct dimensions (width and height), your cover photo might be
Maybe this sounds familiar to you: I used to log in to each and every individual network to compose new posts , check what’s happening in my streams, follow up on conversations and follower requests, and basically perform any other little bit of social media management that was on my plate. I switched to dashboards and tools, and my productivity has soared. I’d love to
This week on #bufferchat, we explored social media marketing ideas for the higher education industry ! The community talked all about the brand voice of a university social account, the kinds of content that connect well with a university community, how to engage alumni, and much more. In the 2nd chat time, the awesome Nikki Sunstrum , director of social media at the University of Michigan, joined in
When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there. I’d imagine that a social media marketing strategy could feel the same way. If you’re start
Engagement on Facebook Pages has fallen by 20 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers. As a social media marketer, it is worrying to see these trends. But we feel there are ways we can combat this organic reach decline on Facebook and we’d love to share some strategies with you. In this post, we’ll share 14 straightforward ways to increase your Facebook Page engagement — many of which are proven and have work
This week on #bufferchat, we talked all about our processes for building and strengthening digital skills . At the end of the chat, the community joined in to ask their own questions to each other! Read on to discover all of the awesome advice that was shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuab
Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality content from third-party sources. But where do you start with curation? There are many great websites on all sorts of topics. With our community’s help, we put together an ultimate list of content curation sources across multiple industries. From design to education, marketing to remote work, and beyond. I hope you’ll find s
This week on #bufferchat, we talked all about how personal branding can impact the process of job hunting. The community shared advice about defining your personal brand , standing out during the application process, and much more. Read on to discover all of the awesome advice that was shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO t
Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms. It’s all right to post entirely different things on different platforms . In fact, it might even help you to boost your engagement . For example, if you take a look at our Twitter [https://twitter.com/bu
Creating social media content takes time. And creating great social media content takes even more time. You don’t just need to think about what types of content you’re going to create, but also how you can customize your social media posts for each platform. For example, you might create: * A video for Facebook * A GIF for Twitter * An infographic for Pinterest How do you find the time to create so many pieces of social media content? Well, here’s some good news… with the right tools, yo
This week on #bufferchat, we asked the questions: why curate other people’s content on social media and how can you curate the “right” content? Read on to discover all of the awesome advice that was shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart ma
The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before. Just take a look at this Google Trends chart: According to eMarketer , 48 percent of marketers decided to increase their budget for influencer marketing in 2017. And only four percent had plans to d
How do you create something that lasts in marketing and social media? Not just for 15 minutes, or even for a year. But for a lifetime. Today, we as marketers are so focused on what’s next . We create content, ship it, and move onto the next project without even blinking an eye. Is there another way? A way to create perennial sellers [https://www.amazon.com/Perennial-Seller-Making-Marketing-Last
This week on #bufferchat, we explored the relationship between mental health and social media with our guest, Danielle Kerani of AKKerani. The community discussed how we can use social media to better support our health, what habits we can change to use social media in a healthier way, how we can support others on social media, and much more. Read on to discover all of the awesome advice that was shared during the chat! Catch our weekly Twitter chat [https://
Should our business be on Instagram or Snapchat? Or both? With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. To help you figure out which platform — Instagram or Snapchat — is more suitable for your business, we decided to analyze the differences between the two platforms. We compared six key aspects of the two platforms: 1. Users 2. Content types 3. Discoverability 4. Engagement rates 5. Analytics 6. Ad What we
This week on #bufferchat, we discussed tips and advice for improving our presentation skills — tips for practicing a talk, getting in the right headspace before speaking, keeping your audience’s attention and much more! Read on to discover all of the awesome advice that was shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to me
More than 700 million people use Instagram and 400 million of those users check the app daily. With such a large audience, and some incredibly business-friendly updates such as Instagram Ads , Stories , and Business Tools , Instagram is becoming a must-have channel in many social media marketing strategies [https://buffer.com/resources/social-m
This week on #bufferchat, we shared tips and best practices for working from home — and how to do it productively! The community discussed how to set up home workspaces, techniques for minimizing distractions, and much more, including the age-old question: do you wear real clothes or pajamas? ? Read on to discover all of the awesome advice that was shared during the chat! Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundred
What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business? And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today? You’re in luck! The social media and marketing trends that once seemed like science fiction are quickly becoming a reality for marketers e
This week on #bufferchat, we discussed how social media can influence the customer journey. In the 2nd chat time, we were joined by Shayla Price as our guest, to share her expertise and insights! Read on to discover all of the awesome knowledge that was shared during the chat. Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry in
One of the questions I get asked most as the social media manager here at Buffer is: How do you break up your day in order to get the most out of social media? Up until recently, I hadn’t really thought about it much. A little bit of content creation, curation, audience engagement, emails, outreach, and some Buffer scheduling. I kept wondering, is there really a social media manager formula for success? How are other social media professionals spending their time during the day? Do we share t
Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years [https://buffer.com/resources/s