Resources - Page 13
A collection of posts on Resources
Quick note: This post was written in May 2017 and updated in March 2018. The tips and strategies listed below continue to work for us despite the recent changes to the Facebook algorithm . Enjoy! In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in the Facebook and Instagram algorithm, plus an influx of
This week on #bufferchat, we discussed best practices for working with the media, from how to build positive relationships with reporters, to interview tips , to creative ideas for getting press mentions, and much more! Read on to discover all of the awesome insights that were shared during the chat, from our community and from our guest this week, Ramon Ray [http://www.twitter.com/ramonray
Instagram places a big emphasis on search and discovery of content. It’s one of the few social media platforms with a Search and Explore tab in its app. Being featured in the search results or in Instagram’s Explore section can be a great way to boost your success on the network with added exposure and the chance to reach new users who may not have otherwise seen your content. There are also several other ways you can use Instagram’s Search and Explore for your business — finding the best hash
Managing a social media strategy is consistently challenging for individuals and businesses of all sizes. There’s the art of uncovering when to post your content. Continually measuring your ROI and social analytics. And, of course, the constant demand for fresh, engaging content to be shared. Added to that, each major social network has continued to diverge both in how they are set up and what your audiences expect on each one. Each different platform also has its own set of character limits,
This week on #bufferchat, we shared our experiences with learning and development in our work and personal lives. Our community discussed how they make time for personal development, what they’ve learned from stepping out of their comfort zones, how work learnings have positively impacted them personally, and much more! Read on to discover all of the awesome insights that were shared during the chat! Catch our weekly Twitter chat , #bufferchat, [h
Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing, campaigns tend to be for a specific purpose and only last for a certain time period. The strategy you’d take for running a social media campaign might be different from your usual social media marketing strategy. So how do you run a successful social media campaign? Through case studies of successful social media campaigns by companies
Facebook ads are quickly becoming a staple of almost every successful social media strategy. They have the power to benefit your business or brand on so many different levels. From understanding your target audience to driving sales to raising brand awareness, Facebook ads are a compelling way to spend your social advertising dol
This week on #bufferchat, we discussed the power of copywriting and how to write compelling, meaningful, action-oriented copy. We talked about the difference between content writers and copywriters, the skills needed to be a great copywriter, brands that write awesome copy, and much more! Read on to discover all of the awesome insights that were shared during the chat, from our community and from our guest this week, Joanna Wiebe [http://www.
Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. We’re thrilled that you’re looking to hire a new social media manager and would love to help you as much as we can! Here’s everything you need to know about writing a great social media manager job description (and more).
Social media offers a huge opportunity for you to reach and connect with people in creative ways. Via great content . Hilarious cat GIFs . Amazing brand stories . But sometimes it can be a challenge to find the time or the right tools to build a successful social media program [https://www.
This week on #bufferchat, we talked all about millennial marketin g: the habits, values and mindset of this generation. The community discussed how they incorporate this mindset into their marketing, shared advice for improving engagement with millennials, revealed the brands doing this work well, and much more! Read on to discover all of the awesome insights that were shared during the chat! Catch our weekly Twitter chat [https://buffe
This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer), there are free tools from the social networks themselves: Facebook Insights, Pinterest analytics, and now Twitter analytics, too. We now have tons
Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research. This time, we’d love to dive deeper into one of the most powerful and prominent psychological phenomena… Social proof. The use of social proof can be found in many areas of both offline and online marketing. In this post, we’ll focus on the use of social proof on social media to boost your marketi
Is it possible to create the perfect Facebook ad ? One that increases brand awareness, drives engagement, and leads to sales all in one go? We’d like to think so! But we needed a true expert on Facebook advertising to find out. One that really knows their stuff. That’s where VP of Marketing at DigitalMarketer , Molly Pittman [https://www.linkedin.com/in/molly-pit
This week on #bufferchat, we talked about the world of digital nomadism — when people travel and work on the internet from anywhere. The community discussed ways to meet people and build community while traveling, tips for staying productive on the go , great places to work from in new cities, and much more. Read on to discover all of the awesome insights that were shared during the chat, from our community and from our guest this
How big is your social media budget? I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). Regardless of how much you spend, you aim to spend it well. That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — can be an extremely valuable exercise. I have some ideas on what I’d do with the $100, ways to wring the mos
The Instagram algorithm, just like the Facebook News Feed algorithm, is so mysterious yet ingenious and brilliant in showing the best content to the most people. If you are creating great content, more followers — and non-followers — are going to see it. But how does the Instagram algorithm work? In this post, we’ll break it all down for you. We’ll go through the factors that could influence the ranking of your content on your followers’ feed and explain why the Instagram algorithm is
Since Instagram started sorting posts on users’ feed with an algorithm , many marketers have noticed a decline in their organic reach and engagement. But that doesn’t have to be the case for you. In fact, it could be possible for you to reach more of your followers now than without the new Instagram algorithm. In this post, we’ll share 10 straightforward ways you can use to increase your organic reach on Instagram today. Buffer for Instagram now c
Managing social media for a small business is a unique and sometimes overwhelming challenge for so many entrepreneurs and marketers. On one hand, you have a business to run. On the other, you want that business to grow and flourish. And although you know that social media has the power to be an important part of your overall marketing strategy , there’s tons of completely valid reasons why it never quite happens. Time, resources [https://
We’re making the camera the first augmented reality platform. — Mark Zuckerberg, Facebook F8 conference 2017 Facebook’s F8 conference was once again filled with incredibly exciting announcements. Augmented reality (AR) could be seen as the main theme of this year’s conference. From augmented masks and special effects to 360 video camera to Facebook Spaces (an app where you can hang out with your family and friends virtually), Mark Zuckerberg and Facebook want to enable us to connect with one
This week on #bufferchat, we shared tips and advice for healthy time management — how to be productive while taking care of ourselves! In the 2nd chat time, we were joined by Matti Heubner of Vyte as our guest to share his special advice on the topic. Read on to discover all of the awesome insights that were shared during the chat! Catch our weekly Twitter chat , #bufferchat, [https://buffer.
More than 15 million businesses now use Instagram as a marketing tool. And one of the most important aspects of any Instagram marketing strategy is a clear focus on Instagram analytics. Without analytics, your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your content? Analytics are often essential for answering your questions. With Instagram analytics,
Ninety-three percent of marketers we surveyed are actively using Facebook for their business. And almost everything that Facebook does to its family of products can have a great impact on marketers. From releasing stories across Facebook, Instagram, Whatsapp, and Messenger, to going all-in on live video, Facebook’s product decisions affect billions of people globally. Imagine how it may feel like to know about Facebook’s upcoming developments and begin to plan how you can utilize them — perhap
Negativity. It’s human nature. At least that’s what research shows! Researchers have demonstrated repeatedly that negative information has a greater impact on the brain than positive information. So much so that we now call this common occurrence “negativity bias”. That negativity bias is a result of the of the fight-or-flight response that is activated only during negative experiences. But we wanted to know: Is it possible to rewire your brain for positivity and happiness? Storyteller and so