Resources - Page 25
A collection of posts on Resources
How important is customer service via social media? According to J.D. Power, 67% of consumers have used a company’s social media channel for customer service. And when they do, they expect a fast response. Research cited by Jay Baer tells us that 42% of consumers expect a response with 60 minutes. So, how’s your social media customer service? For this post I was excited to research a set of 14 amazing examples of customer service using social media. Let’s get started! 1. Samsung: A Unicyc
There’s often a critical time (or two) in a business’s journey when it’s make or break and time is at a premium. There’re often times beyond this, once a brand is established, where time is still scarce and efficiency is the name of the game. The team at Smart Pension has felt both sides of this in the past couple years and has experienced the time crunch particularly on the social media side (sound familiar at all with your experience?). One of the UK’s lead
We’ve talked about how important of a tool video is becoming for marketers. Every day people watch hundreds of millions of hours on YouTube , Facebook has 8 billion daily video views and Snapchat users watch 6 billion videos daily
This week during #bufferchat, we opened up and explored how we can better support ourselves, manage stress, increase happiness and more, through self-care. Read on to discover all of the wonderful tips and advice shared by the #bufferchat community! Catch ourweekly Twitter chat, #bufferchat, every week on Wednesdays, 9 am PT/Noon ET/5 pm UTC, for valuable industry insights and networking with nearly 400 other smart marketers and community managers. It’s
I am no good at a lot of social media things … which is a bit tough to admit as a social media marketer! I don’t use a smartphone . I’m scared of Snapchat . I’m not entirely sure what WhatsApp does. I can think of 50 social media things (and probably more) where I could improve. The things I am good at—mostly the things that Buffer helps me with, like scheduling, c
How much time do you spend creating a social media image? Two minutes? Twenty minutes? An hour or more? I’ve done it all! I’ve been down those rabbit holes when you suddenly realize that you’ve been searching for the perfect picture or agonizing over the best font for forty-five minutes (yikes!). We know that social images are important but they can also be really time consuming. That’s why we created Pablo [h
The Seattle Times—and many publishers like them—is in an interesting place. There’s zero difficulty in coming up with outstanding, high-quality content to share. The opposite problem is the case: Of the 160+ stories the Times publishes every day, which ones warrant a share on social media, where there are only two dozen or so slots to go around? Beyond the publisher-specific quirks of content, The Seattle Times is also solving puzzles that face any number of social media marketers, no matter
Social media is hard! And building an audience even harder! (We even wrote about it !) Hard does not mean impossible and it certainly doesn’t mean that you shouldn’t have fun along the way nor try and make the process as painless as possible. That’s where a social media calendar comes in… I know you weren’t expecting that! ? Well ok maybe it’s not the answer to everything, but it can certainly help you get a better handle on things and remove some
This week during #bufferchat, we had a blast with Jennifer Sable Lopez , the director of community at Moz ! With Jennifer’s insights and expertise, we discussed how to go about developing your audience on social media, from identifying a target audience to powerfully engaging with them. Read on to discover all of the wonderful tips and advice from the chat! Catch ourweekly Twitter chat, #bufferchat, every w
Whether you want to learn more about A/B testing, conversion rate optimization, content marketing or paid ads, there’s a wealth of marketing knowledge being shared online every day. Today I’m excited to share 43 of the best websites to learn something new about marketing. These websites will teach you practically anything you’d like to learn. Ready to dive in and pick up something new? Let’s go! Company Blogs Unbounce The Unbounce blog offers expert advice on landing page and conversion opti
Very few writers really know what they are doing until they’ve done it. – Anne Lamott This quote from Anne Lamott resonates with me quite a bit. I seldom know what I’m doing until I’ve done it. I also seldom know what other writers are doing either. I recognize what I enjoy reading … aaaaand I’ve little idea why I enjoy it. That’s what makes the topic of linguistics and language so fascinating to me because it helps explain
Hi there! Buffer has evolved a lot since we wrote this blog post back in 2015. Some of the content and screenshots are now out-of-date. Check out the new-and-improved Buffer at buffer.com. We do not often write articles focused on Buffer here on the social blog, but we wanted to try something different this time around and hope you will find it useful! If you are already using Buffer to share on Social Media (THANK YOU!!) and are looking for some tiny tweaks that could make the experience bett
This week, Carlos Gil stopped by #bufferchat to share his insights about personal branding on social media. The community discussed why cultivating a personal brand is important, what authenticity looks like, how to overcome challenges when it comes to managing a personal brand, and much more! Catch ourweekly Twitter chat, #bufferchat, every week on Wednesdays, 9 am PT/Noon ET/5 pm UTC, for valuable industry insights
Whether you’re a startup, a small business, an agency, or a brand, there’s always such value to be had in going to the drawing board with social media marketing. Setting a mission. Defining goals . Choosing the tools and workflows that’ll get you there. Campaign Monitor , a simple email marketing solution for businesses and professionals, has taken this bottom-u
It’s easy to feel like you can grow a loyal audience in no time using the latest growth hacks or Twitter and Facebook tricks. But the truth is, it’s not that simple. Growing an audience is hard. You have to have talent. You have to put in a lot of work. And there’s no 1–2–3 solution. In this post, I’m happy to share some of our experiences from building an audience at Buffer alongside six key ingredients to successfully building an audience. Let’s get started! Why it’s difficult to build
This week, the #bufferchat community came together to discuss how they experience gratitude. Through exploring gratitude, the community opened up about how acts of kindness and difficult challenges have made a positive difference in their lives, and it was amazing to hear everyone’s stories! Catch ourweekly Twitter chat, #bufferchat, [https://buffer.com/resources/bufferc
If you search for information on how Facebook’s Newsfeed algorithm treats posts from 3rd party publishing apps, you’ll find plenty of content suggesting that reach and engagement will be lower through 3rd party posting. As a subject very close to our hearts here at Buffer, we wanted to dive in and share our own thoughts and experiences in this area. The TL;DR version, is that posts from 3rd tools are not penalized and will perform just as well as posts shared natively to Facebook. If you’d li
Nowadays, in order to grow an audience on social media, it’s not as simple as just posting when you feel like it. Audiences have become more sophisticated over time and as a result it is important to have some sort of social media strategy . In order to start implementing that strategy , a schedule is a must for a lot of businesses. A sharing schedule can help you doubl
David Larson has been operating @TweetSmarter for 8 years, and stopped by #bufferchat to share his awesome insights on the best practices for staying up to date on Twitter. We chatted about strategies for keeping tabs on great content, organizing lists and more! Catch ourweekly Twitter chat, #bufferchat, every week on Wednesdays, 9 am PT/Noon ET/4 pm GMT, for valuable indust
This is how most companies tackle Twitter: start an account, follow a bunch of people, send a few Tweets about their business and hope for the best. And in some ways there’s absolutely nothing wrong with that. These steps are necessary to get up and running and learn the ropes on Twitter. But, the biggest mistake we’re all making is not using two extremely simple Twitter features to their full potential. Replies and mentions. Replies and mentions are two of Twitter’s most powerful features. T
The good news: your boss or client is totally on board with your running content marketing. (SCORE!) The challenge: she wants to see a content marketing plan . . . and you have NO IDEA what that’s supposed to look like. I’ve been there. It’s a tough situation, because you’ve been doing content marketing with your gut this whole time, and now you’re being asked to put all that into a document. (And the gut-to-document process can be pretty painful.) Plus, you know that awesome content marketin
Editor’s Note: This is an older post, check out our new social media calendar here. Imagine you could plan and manage your social media updates the same way you do your Google or Outlook calendars. We wanted to bring the ease of scheduling events on your calendar right into your Buffer account. Sharing with Buffer will never be the same! Introducing the Social Media Calendar for fully managing all
Chris Mikulin stopped by #bufferchat on November 11th to share his insights about using Snapchat as a strategic tool. We had an awesome chat all about when, where, why and how to use it to engage with your audience/community and beyond! Check out the recap below for (almost) all you need to know about Snapchat! Catch ourweekly Twitter chat, #bufferchat, every week on Wednesdays, 9 a
Whenever I get asked what my favorite book is, I always reply The Pirates Dilemma . The book tells the story of punk, disco, hip-hop, graffiti, and how modern technology has made the ideas and innovations of youth culture increasingly intimate and increasingly global at the same time. It’s truly fascinating. And when you look back, you can see the origins of the current social media revolution can be traced as