Resources - Page 27
A collection of posts on Resources
Books, blogs and podcasts serve as inspiration and enjoyment in so many ways. In this week’s Bufferchat, we chatted about books and blogs that have influenced all walks of life. Catch our weekly Twitter chat, #bufferchat, every week on Wednesdays, 9 am PT/Noon ET/4 pm GMT, for valuable industry insights and networking with nearly 400 other smart marketers and community managers. What book or publication inspired you most as a child? * Around the Worl
Given 140 characters, how can you make the absolute most of every single word, hashtag, and link in a tweet? We’ve been excited to test and experiment with answering that question by trying out headline ideas , power words , psychology , science , and more. N
How much more memorable are visuals compared to text? One oft-referenced answer is that people remember visuals 6 times better than text—an answer referenced in Buffer’s article on the anatomy of a perfect blog post and an answer that led to the original research, it’s clear that pictures are more memorable than words. So the next question became: People remember visuals better than text. But which visuals exactly? I’ve spent some time collecting the best research and science on pictures, ima
Social media evolves every day. We’re constantly learning more about how to connect better, empathize more deeply and create more lasting relationships. At Buffer, we’re so grateful to be part of social media’s rapid evolution, and we’re so inspired by all the tactics and strategies we hear from you, our audience, on your social media journey. As a result, we’re able to grow Buffer’s product and make it even more useful for you. Here are 10 new elements you can find in your Buffer account rig
Ever since we wrote The Ultimate Guide to Mobile Social Media, we’ve been itching to dig deeper into mobile social strategies. After all, the evidence that we’re only growing more addicted to our cell phones is undeniable: * The average user looks at her or his mobile phone up to 221 times a day * 90% of American adults have a mobile phone—and 64% own a smartphone * 60% of social media time is spent on smartphones and tablets * 75% of Twitter users are active on mobile * 38% of Facebook u
I’ve never quite been able to wrap my head around social media advocacy. It’s scary for me to admit that because I write about social media for a living. I should know these things. I should have everything figured out. And I don’t. Social media advocacy has eluded me. Though that hasn’t stopped me from experimenting. I’ve muddled my way through what I believed social media advocacy to mean, and I went so far as to implement advocacy strategies – though not even sure I was doing it right. An
Our own Kevan Lee stopped by #bufferchat to share his most actionable social tips that you can apply to your social strategy today. Catch our weekly Twitter chat, #bufferchat, every week on Wednesdays, 9 am PT/Noon ET/4 pm GMT, for valuable industry insights and networking with nearly 400 other smart marketers and community managers. Where do you look to find new strategies to test and try on social media? How do you
Quick: which social network is bringing in the most traffic to your website right now? It’s OK if you don’t know off the top of your head. (I don’t memorize that sort of stuff either!) But wouldn’t it be great if you could pull up the answer in just a few seconds whenever your boss asks you this? What about revenue broken down by social network? What about the percentage of traffic generated by social versus email? You can track it all, and you can track it for free: all you need are Google
We’ve been writing quite a bit about online video platforms lately here on the Buffer Social blog. We gave you 10 quick wins to get you started with Facebook video and a complete guide to YouTube optimization . Needless to say video is becoming more and more important as a tool for marketers. Perhaps you’ve wondered, “How do these people make such great videos?” And, “Is it at all possible for me to
By now, you’ve heard a great deal about social media engagement. You know that it’s not all about getting a big following. You know it’s about getting a big following of the right people. You know that building an awesome, engaged community around your brand, product, or idea is key to tapping into existing markets—and creating new ones! And you know that social media is a great place to maintain relationships with your customers long after they’ve decided to pay you. But how does that happe
The Buffer community shared their favorite productivity tools, tips and books in #bufferchat! Catch our weekly Twitter chat, #bufferchat, every week on Wednesdays, 9 am PT/Noon ET/4 pm GMT, for valuable industry insights and networking with nearly 400 other smart marketers and community managers. What are your top three essential productivity apps? Resources shared by the community: * Evernote * Todoist * Feedly *
Surfing through my daily content curation or checking out the latest, popular marketing stories, I’ll sometimes find strategies that sound completely fascinating—and entirely foreign. What do some of the biggest buzz words—remarketing, onboarding, CRO, etc.—even mean? And is it really possible for you to get these strategies happening for yourself? I’ve been really happy to dig in to all these intriguing new topics, and I’d love to explain 10 of these buzzworthy strategies—as well as some sim
Back in the old days of the Internet – that is, the late 90’s and early 2000’s – “build it and they will come” was a fantastic strategy. There were fewer people either building or visiting websites, and therefore, if you did create a website, newsletter, or e-course, it was almost a given that people interested in you would find you. It’s how I built my first business. I built it. They came. Today, that is no longer the case. You’re competing not only with people who offer similar content, bu
How do the best-performing Facebook pages get all that amazing engagement? And how can you and I do the same? The Facebook pages that are doing wonderfully well with likes, shares, and comments on their posts have so much to teach about new tactics and worthwhile strategies . Our friends at BuzzSumo analyzed 500 million (!) of these Facebook posts, and we’ve learned some amazing takeaways that you can im
How well do you know the humble GIF? The Graphics Interchange Format (the GIF’s fancy, formal name) has been around for decades—it was introduced by CompuServe way back in 1987 and went on to become one of the first image formats commonly used on the web. Today, GIFs are a big part of social media—and you can now share them directly through Buffer with Buffer for Video! In honor of this pivotal moment, let’s take a moment to praise the often misunderstood GIF, a pivotal and growing part of In
Emily Ahlbum of Emagine joined #bufferchat to chat all about content marketing. How do you define it? Where do you find your best ideas? and more! Catch our weekly Twitter chat, #bufferchat, every week on Wednesdays, 9 am PT/Noon ET/4 pm GMT, for valuable industry insights and networking with nearly 400 other smart marketers and community managers. How do you define “content marketing?” From
You’ve read all the articles and social media blogs, and you’ve heard that you should be on Twitter, you need to be on Facebook, and you’re losing out if you’re not on Pinterest. Is that truly the case? Turns out, most social media experts believe in prudence: that you might miss out on connecting with your true audience if you’re spreading yourself too thin on too many social networks. But who is your true audience? How do you get to know them? Where are they hanging out? How can you find
Rachel Daley from MadeFreshly joined #bufferchat to chat about Instagram marketing! Catch our weekly Twitter chat, #bufferchat, every week on Wednesdays, 9 am PT/Noon ET/4 pm GMT, for valuable industry insights and networking with nearly 400 other smart marketers and community managers. When did you discover the power of Instagram for business? From MadeFreshly: * We were trying to grow our other platforms and it was SO HARD. But we got more engagement on IG, so
How can you create content with the most efficiency and ease? Are you challenging yourself to come up with new ideas and new ways of imparting information about your business? Are you experimenting with the different forms of content that your customers may like to read? We’d love to help you get there. The 2015 edition of the annual B2C Content Marketing Benchmarks, Budgets and Trends—North America report put together by the Content Marketing Institute and MarketingProfs found that while 69%
Before he became the co-founder of Pinterest, Ben Silbermann moved to California and started working for Google in customer support before eventually starting a business. He says, of his then move from Des Moines, Iowa, to the Valley: Being close to people that inspire you is a very good first step. Fittingly, that’s exactly what his company, Pinterest, now makes possible: Allowing people to get close to the brands,
What makes you stop scrolling through an article, open up a social media app and hit the share button? Is it logic, emotion , or something else? Turns out, there’s more to social sharing than just measuring metrics: Psychology . The strange nature of our brains is the reason we hotly debate the color of a dress
How are things going for you on social media? I remember sometimes being a bit fuzzy with my answer to that question. I’ll have been really enjoying sharing and engaging with people, forgetting completely about the awesome stats and analysis at my fingertips. And knowing these social media stats can be incredibly valuable—for connecting deeper with my audience, for curating [https://buffer.g
Ready to get started on YouTube? Or wish your YouTube Channel were performing better? I’m here to help! YouTube is effectively the second largest search engine in the world (behind only Google). With video becoming more and more important (we even launched Buffer for video last week!), now is the perfect time to start optimizing your YouTube Channel and begin reaping the benefits of a strong video strategy, including connecting with new potential customers, getting a better search presence and
Many successful marketing campaigns involve groups. Some companies have their own LinkedIn or Google+ groups, while others stick to participating in relevant groups and chats. Whichever strategy your company takes, being involved in groups is a great way to find community, engage current audience members and prospective customers, build your brand, add value to your customer’s lives, and keep track of the industry’s climate. And now, there’s a new alternative when it comes to social media grou
