Resources - Page 29
A collection of posts on Resources
We have Google Analytics installed on all the Buffer blogs (Social, Open, Overflow, and certainly also Happiness in the future). I imagine you might have it installed, too. And though I could be in a much better habit of checking GA often, I am grateful to know that all the stats are there for me, whenever I choose to look. The next question, then: Where should I be looking for helpful social media stats in GA? There’s just so much to look at, with so many new and unusual titles. I’ve done my
If you find yourself intimidated by the concept of creating video content, you’re not alone. Every minute of the day, YouTube users alone upload 72 hours of new video content , not to mention uploads to Facebook, Vimeo, Daily Motion or Wistia. With all that noise, making your video stand out , increasing engagement [https://buffer.com/resources/the-role-of-video
Imagine having a quick and fast way to get up to speed with social media or to get your work done in less time (and with more confidence). When I’m in a pinch or into something new, one of the first places I turn is toward a template. I’ve built a stash of headline formulas, social media updates, and more to help organize my mind when it comes to working fast and learning something new. Templates can be a lifesaver and a time-saver. Once you’ve got your templates, we’d love to help schedule a
The Internet seems full with useful, entertaining, and educational places to spend time, not to mention important places for brands and businesses to connect with their audience . One site that keeps coming up for us is Quora , the community-fueled question-and-answer site. We’ve mentioned it in a handful of articles on topics like idea curation and content sou
I have a confession to make: I’m a grown woman who peppers pretty much every text and social media post I send with smileys, hearts, stars and various other decorations. Emojis have taken over my communication—and I’m far from alone. According to Swyft Media, 74 percent of people in the U.S. regularly use stickers, emoticons or emojis in their online communication, sending an average of 96 emojis or stickers per day. All this adds up to a total of 6 billion emoticons or stickers flying around
It seems like there’s more great stuff to read today than ever before. And still, finding the good stuff that’s just right for you or your brand can take a lot of time, according to this survey by Vertical Response: When you’re sifting through the whole internet, it can help to have a guide. What if could open your inbox every day to find new, relevant, curated articles that you’d be thrilled to share to social media? We’ve written before about the rise of high-quality niche newsletters, a fo
Brian Fanzo is a speaker, podcaster and expert in all things social. He’s been a long-time supporter of #bufferchat and joined us as a special guest to share his thoughts on the rising trend of video and it’s role in social engagement. Catch the full recap here and view a replay of his Meerkat recording here! Why is video’s role in social engagement increasing? From Br
The surge of videos on social media and content marketing channels has come quickly. In the past year alone, Facebook has averaged more than 1 billion video views each day. Video has become go-to visual content for a huge number businesses and brands. And I’d love to share how you can do video, too, no matter your resources or skills. I researched all the best and easiest video editing tools that are ideal for novice video producers with limited budgets and busy schedules. I tried each one ou
One of the worst feelings in the world of inbound marketing and enrollment is to write an incredible blog post, publish it, share it, and then … crickets. I actually just shuddered a little bit thinking about it. (Because I have been there way, way too many times!) It’s a lot better when the opposite happens: when you experience the thrill of seeing an expert in your space share and promote your content for you. This post will give you a practical, actionable approach to writing and designing
What are the keys to including transparency as part of your business or brand? We’re inspired by the efforts of many companies who emphasize transparency. SumAll is one of those on the cutting edge of transparency, sharing all the team’s salaries and much more. SumAll’s Olivia Wainwright joined us for #bufferchat to talk about transparency and how this can be part of the brands that you manage, too. Highlights from the SumAll #bufferchat are below, and you can
We’re quite keen to always be learning new things at Buffer—new social media strategies , new languages, new skills and experiments . And we love learning together —with each other and with you. One area that we’ve been fortunate to gain some knowledge and experience is with social media sharing [https://buff
If you’ve been looking to supercharge your social media strategy , you probably know a lot about the benefits of using images . But, how much do you know about actually creating scientifically shareable images? Turns out, there’s tons of actionable, research-backed advice on how to create social media images that get shared—the ideal colors, fonts, text, and mo
When I joined Hubstaff a few months ago to spearhead the growth of the company, I noticed we weren’t utilizing the full potential of Buffer. In order to increase our social media growth and take full advantage of this tool, we developed a few strategies that resulted in overwhelming success. The engagement teams at Hubstaff began to use Buffer to share engaging content at optimal times and freque
There are a stunning amount of social networks out there, offering some inventive, engaging ways for people to connect and share with one another. Which ones should you be on? Beyond the big six networks—Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest—there are dozens more that are quickly rising in usage or are super valuable for particular audiences and niches. It’s a ton to keep track of. It can be a mystery to know where to spend your time. I pulled up some numbers on these
We’ve been excited recently to learn more and more about the best way to approach Pinterest marketing . And we’ve been inspired by tons of great Pinners who have shared their learnings already. Jeff Sieh is one whom we greatly admire for his Pinterest presence. A social media consultant and speaker, Jeff has built a strong community on Pinterest and shared his best Pinterest tips and strategies with us a
As we’ve started to dig in on the best way to connect with our audience on Pinterest , we came across an interesting question: How can we best create visual content for Pinners to Pin? We’re not in one of the top niches for Pinning: food and drink, crafts, home decor. How can we make sure that every blog post we write is as Pinnable as possible? It’s been a fun experiment to see what’s worked [https://buffer.com/library/pinterest
If you sell something online or if you run a business with an online presence—even if you’re just having a good time growing your personal brand—you’ll have the honor and the privilege of chatting directly with customers. 24 hours a day. 7 days a week. This always-on mentality is an amazing privilege, and at the same time it can provide some challenges for small businesses. How can you best respond when conversations are happening constantly? And what if they’re not all positive? How do you ma
What do you do when you start a blog? Most people jump right in. They choose a theme, browse around for awesome plugins, set up Mailchimp and do all this other… stuff, before they sit down and think it through. I’ve learned that when you do this, it’s easy to end up with a really pretty blog….with very few readers. When I joined Canva a couple months ago,instead of writing a word or improving the blog’s design, I spent the first month simply building a strategy. Today I want to tell you abou
Just the other day, peeking into the social media schedule here at Buffer, I noticed that it was full of wonderfully-worded, completely click-worthy, queued posts—posts that I spent zero time writing or adding. Such is the beauty of collaborating together on social media sharing. Taking a team approach to filling a queue or managing a social channel is a splendid way of saving time on social media. You don’t have to do it all yourself. Others have amazing ideas and content to share. And of
Sometimes looking through your social media statistics can reveal some fun surprises. This was the case for us this month at Buffer. I looked a little closer into the stats from all of our tweets, including all the amazing replies by our support heroes. There’s some amazing hidden virality to these tweets! And there’s a great opportunity here to delight your customers and further your brand’s reach at the same time. Continue reading to see how this played out for us recently, along with all o
Whether you’re a community manager, a social media marketer, a PR pro or a digital strategist, chances are good you could use a sounding board once in a while. Joining a group of likeminded professionals is a great way to bounce around ideas, ask and answer questions and share industry news and tips. Luckily, there are lots of communities out there where both new and seasoned pros can go to talk shop and get help—whether your preferred network is Twitter, Facebook, LinkedIn or Google+! Here’s
From the fun and silly (#FiveWordsToRuinADate, anyone?) to hard-hitting international news headlines, trending topics on social media have the power to keep us both aware and entertained. Marketers have long recognized the potential of these highly-trafficked, highly-searched (at least for a short while) terms as a way to get in front of a big and often new audience. It can be a risky gamble to go big on these fleeting opportunities, but the rewards of the right post at the right time can be e
If you’re managing multiple social media accounts —multiple channels for you and multiple channels for your brand perhaps—it sure helps to save time with the right tools. We’ve found time-saving tools for Twitter and Facebook and our daily social media marketing [https://buf
Mackenzie Fogelson and her team at Mack Web strive to provide exceptional value to their clients and the social media marketing community–they created a comprehensive guide to building online communities and offer it free of charge. They’ve measured their success in the number of downloads—more than 8,000—and believe community is key to marketing success. Mackenzie and her team joined us for #bufferchat to share how to include