Resources - Page 32
A collection of posts on Resources
Over the course of the last few years, I’ve come across a huge number of articles that list “The Best Marketing Blogs of 201X” or “Social Media Blogs You Cannot Miss Out On!” I find that a variety of the blogs that I would really like to see on these lists often get overlooked. Often, a fair amount of the mainstream blogs and their content is meant for those starting out in the marketing industry. That’s not a bad thing. These are important lessons, and there are plenty of social media market
At any given moment, any one of Buffer’s staff of nearly 30 could be on our social media accounts chatting with customers, answering questions or scheduling posts for the days or weeks ahead . Thanks to Buffer’s social media management tools and the many other awesome tools that help us out, social media is a team effort here. Maybe it’s
Whether you’re starting a social media marketing plan from scratch or redefining an existing social media strategy , we’ve found that taking a moment to reflect on some key questions can be a really valuable exercise. These Big Important questions—capital “B,” capital “I”—can help point you down the best path with your social media efforts and ensure that the time you spend [https://b
You may have heard it said that understanding your audience on social media is one of the keys to success with social media marketing. (We may have even said it ourselves a time or two!) Makes a lot of sense. The more you know about your audience, the better you’ll be able to deliver the kind of helpful content and updates they’re interested in. So what might be the simplest, most efficient ways of understanding an audience? This is the part where I often get stuck: Implementing the good advi
Just today, I found out what SOV means. Researching this post, in fact, was the first time I discovered the definition (SOV = “Share of Voice,” by the way!). I had seen it on social media articles and updates and never knew what it meant. Do you have similar acronyms or abbreviations you’ve wondered about? Our social media shorthand is amazingly extensive. We have acronyms and abbreviations for not only the marketing terms that we use but also the w
This post originally published on February 13, 2012. We’ve updated it here with the latest, newest information and screenshots. How do you get someone to click on your links on Twitter? This seems like one of the most pressing questions I see coming up day in day out. And rightly so. Figuring out how to attract more people that like what you are posting is one of the most important aspects of being successful on Twitter [https://buffer.com/library/be
Do you remember seeing your first emoticon? The first documented use of “:-)” dates back to 1982, when Scott Fahlman proposed that it be used as a “joke marker” on a message board for Carnegie Mellon University computer scientists. Here’s his Internet-changing message: “I propose that the following character sequence for joke markers: “:-)” Read it sideways.” Today, emoticons need a bit less explanation. As social media has grown (and character counts have shrunk), these pictorial representa
If you’ve ever suffered from writer’s block, procrastinated when you supposed to be writing, or criticized your writing too harshly, this post is for you! Blogger and app developer John Saddington of @DeskPM recently joined us for Bufferchat to discuss writing tools, habits books and more. Catch the full Bufferchat recap on Storify here! What writing tools are essential to your routine? From John: * The first, I use a # of web tools. MediaTemple for hosting a lot of my personal blogs. And
Many of the social media tips we share—the ways to create a marketing plan from scratch , how to get more followers , how to get more clicks —often focus on the small business side of social media marketing . Now imagine achieving social media success when
This post originally published on May 15, 2013. We’ve updated it here with the latest, newest information, screenshots, and videos. The retweet function has been a favorite way of ours to give appreciation and acknowledgment to the tweets we love. And we’ve often wondered: What happens when we love a lot of tweets? Or when we find an awesome tweet at an odd hour? Being able to schedule your retweets gives you an awesome opportunity to show your support and engagement for other people’s tweets—
What are your digital marketing goals for the months ahead? If you’re looking to increase your content’s social shares (as so many of us are), we’ve got some amazing new research to share on how to create an ideal outreach strategy for your industry. BuzzStream and Fractl have collaborated to give you a jumpstart on optimizing your outreach for social traction. We analyzed 220 high- and low-engagement websites from 11 major verticals that produce content. The result? A roadmap for planning fo
One of our favorite ways to improve our results on social media is to try new things. We dream up a new idea or research a possible change in strategy , we test it out, and we see what happens. The testing phase is one of the most important stages for us—not only the “what to te
You want to be the world’s best online writer, a David Ogilvy of the blogs, a Shakespeare of the social media. Or maybe you just want to be good enough to get by on freelance writing. Where do you get your education? How do you improve? I’ve faced these same questions, and I still face these questions as I aim to keep improving as an online writer. I majored in journalism in college. There wasn’t a content marketing course back in the day. Everything I’ve learned has been self-taught. And I
“So, when is this content marketing thing supposed to kick in, exactly?” As a marketer, you’ve likely heard about how great blogging and content marketing is for driving leads and results. So you dive right in: you work hard, brainstorming and writing article after article, hoping that it has some effect, that it’ll move some needle somewhere. Content marketing can be hard. It takes time and you might make a lot of mistakes along the way. The good news: You get to learn from those mistakes an
The end of each year is always one of my favorite times. I love the reflection that comes along with the close of a time period, and the hope that comes with looking ahead. I also really enjoy all the best-of lists that tend to accompany the end of a year. Browsing through them, I realize how many things I’ve missed throughout the course of the year. It’s great to have a chance to catch up! If you’re afraid that any of Buffer’s most useful social media marketing blog posts might have slipped b
One of the best ways I’ve found to learn new things on social media is to try new things. We experiment, we make mistakes. We succeed, and we fail. And we get a better feeling for how things might work and the best strategies, ideas, and experiments to try next. I’ve had the privilege of trying out a number of these new strategies and experiments this year, learning tons about the best way to share on social media. I’d love to share with you what I’ve learned! Keep reading for my list of the
Social media expert Rebekah Radice joined us for Bufferchat to look back at social media trends in 2014 and look ahead for the best tips for your 2015 strategy. Check out the full Storify recap here! Why is a social media strategy important? From Rebekah: * A social media strategy allows you to be intentional and strategic, giving you focus and purpose. * Strategy m
Templates and tools can help you work smarter and save you time and help your efforts go further. Buffer’s Kevan Lee shared his best tools, tips and tricks for his blogging and social media strategy at our weekly Twitter chat, #Bufferchat. Check out the curated Storify recap here ! What tools or apps do you use on a daily basis? From Kevan: *
When I can find the time to do so, I love to plan ahead. I’ll write out tomorrow’s to-do list. I’ll add ideas to our content calendar. And I’ll schedule the next day’s social media updates—or even the next week’s, if I’m feeling ambitious. Maybe some day I’ll get to the point of scheduling a month or even a year ahead! Scheduling part of your social media content in advance is well worth it. And I’ll be happy to share with you some strategies, tips, and tools that can help you get organized a
There are days when I spend loads of enjoyable time writing new blogposts, creating images to share, and checking analytics, and then when I’m just nearly ready to close the laptop and sign off, I remember: I need to schedule social media posts for the next day. Or, I need to follow-up with mentions. Or, I need to curate some content. Or, I need to do one of the myriad tasks of a social media manager, and wouldn’t you know it I’m just about out of time. Saving time on social media is a big goa
You’ve likely heard the advice to add visual content to your blogposts whenever possible. Visual content is more than 40 times more likely to get shared on social media . So I added images to blogposts. And I learned there’s quite a bit more to it than that. Adding images to blogposts is a great start. You’re likely to see increases in social sharing [https://buffer.com/resources/the-power-of-twitters-new-expanded-images-and-how-to-ma
When it comes to hearing great social media advice, I seem to have a bit of a preference: I quite enjoy finding the advice that fits my questions specifically. And wouldn’t you know, my questions are likely to be different than your questions and yours different than the next person’s. Social media is a brilliant puzzle to solve, and we often seem to be working on different parts of the picture. So what are social media’s biggest questions? To find out, we asked. We solicited feedback and qu
Integrating your visual strategy and social media strategy is more important than ever for marketers. To give some essential design advice to social media marketers, Dustin W. Stout stopped by #bufferchat. Check out the full Storify curation of the chat here! Why should marketers know basic design principles? From Dustin: * “The same reason they to know basic fashion principles. If you look a mess you’ll be perceived as such.” * “People want to share things that make them look good. Why w
With a distributed team of 26 (and growing!) and 1.5 million amazing customers across the globe, a vast majority of our interactions are online and through a variety of apps and tools to keep connected. In addition to all these amazing ways to connect online, we’ve hosted several Buffer meetups. For the same reason our team bounds off for international working retreats every five months, we have found in-real-life meetups with our fantastic community members to be invaluable. Meetups (or if or