Resources - Page 35
A collection of posts on Resources
Jason Keath from Social Fresh Conference joined us this week to discuss all the social media tools needed for social publishing, blogging and more! Check out the highlights of the chat on Storify here! Here are some of the tools covered in the chat (though some might fit into multiple categories). Daily Social Publishing * Tweetdeck * Coschedule * ClicktoTweet * Buffer * WordPress * Photoshop * Mention * Hootsuite * SumAll * BuzzSumo * Twitter * YouTube * Facebook * Daily app
When I first set foot in Disneyland, I race to the most famous rides first—Splash Mountain, the Matterhorn, Indiana Jones, all the biggest and best. Little do I know there are just as many hidden gems and overlooked attractions that I’ve likely missed in my sprint for the headliners. Social networks are a little like Disneyland in this regard. There’s so much to see and so much to do that some of the fun stuff is bound to slip through the cracks. Which features of Facebook, Twitter, and the ot
Imagine that you arrived at your local movie theater this weekend to see a show and the options featured were “The Final Destination,” “Inglorious Basterds,” and “District 9.” If none of those movies sound familiar to you from recent buzz, that’s because they topped the box office charts in 2009—the year Brian Halligan and I released the first edition of Inbound Marketing: How To Get Found Found Using Google, Social Media and Blogs. It’s hard to believe that it’s been five years since the 1st
Here’s a riddle: When is a tweet more than a tweet? We’re all pretty familiar with Twitter’s 140 characters—and of course, a photo is always an eye-catching addition . But what if your Twitter audience could sign up for your email list without ever leaving Twitter, or directly download your new app straight from a
Content Crafter Kevan Lee joined us for #Bufferchat to talk about the unique nature of writing for the web. Check out the full Storify recap here , and continue reading for 32 web writing tips from Kevan and the community about how to write successful blogposts, tweets, status updates, and more. What makes writing for the web different than print? “We have less time to grab attention on the web. Web writing is
Social media sites like Facebook and Twitter offer a unique opportunity to get close to people who are hundreds of miles away. You can share anything with anyone at any time. You can share. Does this mean that you should share? I’ve come up against this question many times, hovering over the Send button on a status update or considering what’s okay to share and what’s too private (or uninteresting). Where should the line be drawn? Should there even be a line? I’m happy to offer some of my th
You know the feeling. You’re sitting there, staring at your hands, at the keyboard, at the screen, at the ceiling. You’re supposed to post something on Twitter, but you have no idea what to post. I’ve been there before. I think we’ve all been there. Everything that comes to mind seems lame. Slogans, links, articles, quotes, pictures—you have no clue. So you sit there wasting your time. We’re all too busy to afford this wasted time. Social media shouldn’t be a time waster. It should be a money
When I started at Buffer, I was given permission to make mistakes, to ask forgiveness rather than permission, to always test everything. So I’d like to give you all some permission as well. You have permission to pick and choose your social networks. In fact, often times it may be best not to be on certain social networks, perhaps because of the time it takes to do social right or because your customer personas [https://buffer.com/library/ma
A few months ago we started up a new Twitter chat series, #Bufferchat. So far, we’ve talked about everything from productivity to social media monitoring and lots of other topics in between. These days, we have up to 185 participants each week, sending out nearly 2,000 tweets. It’s a true delight! Along the way, I’ve been learning the ins and outs of operating a Twitter chat and testing new tools and ideas to optimize our chat even further. It’s amazing how much there is to know, both for the
Did you know that there are still a few simple hacks left that you can start right now that will make your content more shareable ? Here at CoSchedule (a social media editorial calendar for WordPress) we recently hit a milestone with more than one million headlines in our database. With this massive amount of data, we began wondering what we could learn abou
At national business magazine and website Fortune, there’s a lot of news being reported, published and shared every day by many different editors and reporters. With that much going on, a few social media pileups might seem inevitable. “The problem we kept running into was if we had three stories going up at the same time by different editors, each editor would publish a tweet and not pay attention to when last tweet occurred,” says Franchises and Social Media Editor Heather Muse. “So we’d hav
A headline can serve either as an apple pie on the windowsill of your content or as its bouncer. It’s all in the way you phrase things. Fortunately for us, many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take some inspiration from the best headlines of the best headline writers? The blueprints exist to get your tweets, emails, updates, and articles clicked. I collected a trove of interesti
Author and CEO of Social Media Explorer , Nichole Kelly, stopped by #bufferchat to share her great insights on measuring social media ROI. Be sure to check out her great book on the subject ! See the full Storify recap here! “ROI” means
Social media marketer and founder of Think Digital Academy , Justin Wise, joined us for our #bufferchat to discuss the importance of conferences, online academies and general learning within the digital marketing realm. Check out the full Storify recap here ! Here is an overview of some of the great discussion! Why is continued learning so important in digital marketing? A1: One word
There comes a point in my afternoons or evenings where I’ve just about sapped all the creativity and efficiency I’ve got. I need a break. My mind and my body—and oftentimes, my writing—make it quite clear. Do we ever get the same clues when we need a break from social media? Certainly, the subject seems a bit taboo to discuss. We’re social media marketers, after all! Taking a break from social media seems almost sacrilegious, yet I wonder how many of us have had those thoughts or feelings befo
We wrote a post awhile back about email list building, and in the course of writing that post, we got the Christmas morning jitters. We wanted to try every single idea we could. And so we did. And wouldn’t you know it, the ideas worked! I’m really happy to share with you our experience from an exciting month of email list building and the strategies we used to get more email subscribers. The hugely encouraging aspect to all this is that our simple email changes can be done by anyone. If you’r
One of my favorite things about social media is that it’s still such a young and new form of communication. It feels too early to take anything as a given, so we’re all experimenting, testing and learning together. Every day seems to bring exciting new studies as research shows us more about how social media is changing the way we relate to one another, share information and even form our identities. I’ve been collecting a few of these studies and thinking over how they might relate to making
Admit it. Sometimes, your Twitter life is messy. You follow hundreds of people — maybe thousands. Staring at your timeline is about as intelligible as reading a stock ticker. How do you bring organization to your Twitter life ? How do you rise above the confusion, cut through the complexity, and become a superstar on Twitter ? You l
Social media managers work pretty darn hard. You’re keeping up with all the latest changes to Facebook and Twitter (and LinkedIn and Pinterest and Instagram). You’re checking out emerging new platforms. You’re posting links, answering questions, and engaging communities all over the place. And when you’re doing all this with an ever-growing list of social media accounts, things can get kinda crazy. We wondered if we could make things a little easier for all you hard-working, multi-tasking soc
Funny, we’ve had the Facebook Like button along the side of every Buffer blog post for the past several years. And I don’t think I’ve ever clicked it. I’ve hoped that others would, of course. I hope they click all the share buttons. But until now, I’ve never known what that experience was like for the end-user. What’s it like to actually share a story to Facebook? And how can I make it a better experience? We talk a lot about reversing the decline in organic Facebook reach and succeeding wit
💡Start Page by Buffer is a free, fast, and simple way to build beautiful landing pages. Build your page (in 60 seconds) here. OK, let’s be honest. While this may be a pretty darn good guide (if I do say so myself), it’s not going to be the last thing anyone ever writes about landing pages. So what’s with the “ultimate guide” stuff? Well, it’s part of what brought you here—which makes it one component of an effective landing page. You are, right this very minute, looking at a landing page. Te
One of my favorite visual social networks —and one that probably flies under the radar compared to other visual spots—is SlideShare . Browse through the featured slidedecks, and you can find big ideas and helpful strategies condensed into a couple dozen simple, succinct slides. There are few better ways to consume killer content so quickly. In writin
S pecial guest Jay Baer (author, speaker, investor and more!) joined us for our most recent #Bufferchat to discuss “Youtility” marketing. “Youtility” is Baer’s New York Times bestselling book that has made waves in the industry. Catch the full Storify recap here [https://storify.com/BufferNicole/bufferchat-7-30-14-youtility-with-jay-
I have a blog post to write. This blog post, to be exact. And in the course of researching, outlining, writing, editing, and writing some more, I also have other hats to wear. Email marketing. Social media strategy. Blog promotion, blog design, and anything else that should happen across my plate. I’m sure you wear a lot of hats, too. How do you find time to put them all on? One of my tasks that I’m currently optimizing is implementing a social media strategy at Buffer. In the midst of writi