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Resources - Page 42

A collection of posts on Resources

ResourcesNov 19, 2013
The power of ignoring mainstream news: Why reading the paper is low quality food for your brain

How much time do you spend consuming information that you have no intention of taking action on or that you don’t care deeply about? For example: the nightly news cycle of local crimes, the endless stream of Facebook and Twitter updates, celebrity gossip, reality TV shows, Buzzfeed articles. The list goes on. In this age of information overload, your life can be filled with irrelevant or unnecessary information in an instant. And here’s the main problem: After a while, these information sour

ResourcesNov 18, 2013
8 Simple Copywriting Tips, Backed By Science

I’m pretty lucky to have Leo around, because there are lots of times when I’m stuck on a title for a post, or the perfect word for something I’m writing. Fortunately, we’re pretty keen on experimenting and testing here at Buffer, so I can try lots of different ideas and see what works best. Even better, though, is having some data to give me a rough guide on where to start. I found some really useful data about crafting the perfect blog post or copy, and hopefully you’ll find it useful too.

ResourcesNov 13, 2013
How Twitter’s Expanded Images Increase Clicks, Retweets and Favorites [New Data]

I recently covered some big changes that Twitter has made, and here is another one. Twitter just added inline images to tweets so that you don’t need to click a link to see an attached image, but rather the Tweet itself expands. This only works with images uploaded directly to Twitter, which use a pic.twitter.com URL. If you Tweet a Vine video, you’ll also see this inline on Twitter.com or in the official Twitter apps for iPhone and Android. On top of that, you can easily post any image you fin

ResourcesNov 12, 2013
10 Things To Stop Doing Today to Be Happier, Backed by Science

I’m fascinated by the link between the way we live our daily lives and the health and happiness we enjoy. There are choices that you make every day, some of which seem completely unrelated to your health and happiness, that dramatically impact the way you feel mentally and physically. With that said, here are 10 common mistakes that can prevent you from being happy and healthy, and the science to back them up. When the Buffer team explored the science of happiness before on this blog, the int

ResourcesNov 11, 2013
The Science of Posture: Sitting up straight will make you happier, more confident and less risk-averse

I’ll confess up front: I have terrible posture. It’s been bad since I was in high school at least, and probably for even longer than that. It’s one of those things I keep in the back of my mind as something I know I should do, but never get around to, like eating more vegetables and sending more postcards. It’s really interesting to explore commonly-held assumptions for the Buffer blog, because I often find out surprising things. Researching how our posture affects us was no different. If you’r

ResourcesNov 8, 2013
The case for having no goals in your life: Why it might lead to more success and happiness

We all have things that we want to achieve in our lives — getting into the better shape, building a successful business, raising a wonderful family, writing a best-selling book, winning a championship, and so on. And for most of us, the path to those things starts by setting a specific and actionable goal. At least, this is how I approached my life until recently. I would set goals for classes I took, for weights that I wanted to lift in the gym, and for clients I wanted in my business. What I

ResourcesNov 7, 2013
Turning Your Marketing Upside Down: Why You Should Put More Focus on Existing Customers

If you’ve been venturing a bit in the online marketing world like me, I’m sure you’ve heard the term “marketing funnel” before. To be frank, it was never something that appealed to me. It always seemed like just a way to optimise how many people are giving you money, which doesn’t seem very caring. So when I came across this post by MailChimp co-founder Ben Chestnut about why he hates funnels, I was excited to see that the traditional funnel isn’t the only way successful companies do marketing.

ResourcesNov 5, 2013
Why Google authorship is so important for the content you create and how to set it up

Seeing your name in the phone book used to be the ultimate, I remember it clearly. As a boy, I dreamed of the day when I would have the independence, stability, maturity, and home phone to be listed on page “L” alongside my fellow human adults. I’d crack open the new Yellow Pages, thumb through the Lees, and lo and behold, there I’d be. A celebrity. My Yellow Pages dream has vanished. Now it’s all about Google. I want my face on a Google search results page. The ticket to my desired Internet

ResourcesNov 4, 2013
How Our Brains Work When We Are Creative: The Science of Great Ideas

Ah, ideas. Who doesn’t want more great ideas ? I know I do. I usually think about ideas as being magical and hard to produce. I expect them to just show up without me cultivating them, and I often get frustrated when they don’t show up when I need them. The good news is that it turns out cultivating ideas is a process, and one that we can practice to produce more (and hopefully better) ideas. On

ResourcesOct 24, 2013
The Complete Guide to Smarter Social Sharing on Mobile: Buffer for Android and iPhone

As the Buffer team grows we’ve been able to make some awesome adjustments to our mobile apps, including some great new features. In case you missed some of the recent additions, I’ve collected a run-down for you of how they work in our Android and iPhone apps. We’ve also included a few features that are easy to miss and might be a good bonus, which should make your Buffering much easier. Look f

ResourcesOct 23, 2013
If You Commit to Nothing, You’ll Be Distracted by Everything: Lessons from the “Marathon Monks”

In the northeastern hills outside Kyoto, Japan there is a mountain known as Mount Hiei. That mountain is littered with unmarked graves. Those graves mark the final resting place of the Tendai Buddhist monks who have failed to complete a quest known as the Kaihogyo. What is this quest that kills so many of the monks? And what can you and I learn from it? Keep reading and I’ll tell you. The Marathon Monks The Tendai monks believe that enlightenment can be achieved during your current life, but

ResourcesOct 22, 2013
7 Big, Recent Twitter Changes you Should Know About to Optimize Your Tweeting

Wow, it’s really not a small task these days to keep up with all the recent changes to Social Media. Only a few weeks ago, we talked about the biggest, new Facebook changes where especially the link posting iterations changed a lot of our behaviors. Looking at the biggest Social Media statistics [https://buffer.com/resources/10-surprising-social-media-statistics-that-will-make-you-rethink-your-strateg

ResourcesOct 21, 2013
Why Procrastination Doesn’t Need a Cure: A Guide to Structured Distraction

Recently, I read a great book and promised to mail it to a friend overseas when I was done… about nine months ago. Today, I finally wandered down to the post office and mailed it, because the alternative was working on this blog post. This is classic procrastination at work. If you’ve noticed yourself doing this as well, you might have explored “cures” for procrastination , or tips to improve your productivity [ht

ResourcesOct 17, 2013
The Myth of Passion and Motivation: How to Stay Focused When You Get Bored Working Toward Your Goals

We all have goals and dreams, but it can be difficult to stick with them. Each week, I hear from people who say things like, “I start with good intentions, but I can’t seem to maintain my consistency for a long period of time.” Or, they will say, “I struggle with mental endurance. I get started but I can’t seem to follow through and stay focused for very long.” Don’t worry. I’m just as guilty of this as anyone else. For example, I’ll start one project, work on it for a little bit, then lose

ResourcesOct 16, 2013
What These 13 Successful Entrepreneurs Wish They Knew 5 Years Ago

Five years ago I was re-doing my last year of high school, managing a retail store full-time and performing in a play five nights a week. Suffice to say I burned out pretty quickly and in hindsight I can see why. Hindsight is a grand thing, but we don’t all go through the same experiences, so the hindsight of others can be beneficial to us as well. These 13 successful entrepreneurs and startupers have some great stories to tell, and I thought asking what they wish they knew five years ago would

ResourcesOct 15, 2013
8 Surprising New Instagram Statistics to Get the Most out of the Picture Social Network

While just a little over turning 3 years old, Instagram has made huge strides in social media. With over 150 million users on the platform, 16 billion photos shared, and 1 billion likes happening each day, the photo-sharing and editing platform is one of the most engaging channels on social media. Instagram has some pretty different functionalities in comparison to other social media sites and is fundamentally based on being able to simply upload and share beautiful images instantly. Except, lo

ResourcesOct 14, 2013
Happiness Is Not Enough: Why a Life Without Meaning Will Make You Sick

When I wrote a recent post for Buffer titled 10 Simple Things You Can Do Today That Will Make You Happier , I didn’t even consider the possibility that striving for happiness might not be in our best interests. Who wouldn’t want to be happier? Happiness isn’t necessarily bad for us, but I did find out recently that happiness alone isn’t enough for us to feel fulfilled. Sadly, chasing happiness is really common thes

ResourcesOct 10, 2013
The 10 Most Useful Buffer Features for a More Powerful Social Media Presence

When Joel started Buffer , its aim was to help you schedule Twitter updates for smarter sharing. It’s come a long way since then, and now we have lots of features to help you improve your social media presence across a whole bunch of networks. To help you get the most out of Buffer, we collected 10 of the most useful features together into this post. 1. Using Feedly and Buffer [https://buffer.com/resources/feedly

ResourcesOct 9, 2013
Handling Criticism: How to Deal with People Judging You and Your Work

It doesn’t matter how you choose to live your life — whether you build a business or work a corporate job; have children or choose not to have children; travel the world or live in the same town all of your life; go to the gym 5 times a week or sit on the couch every night — whatever you do, someone will judge you for it. For one reason or another, someone will find a reason to project their insecurities, their negativity, and their fears onto you and your life, and you’ll have to deal with it.

ResourcesOct 8, 2013
8 Effective Email Marketing Strategies, Backed by Science

The cutthroat inbox of your standard consumer roils with marketing messages, competitive subject lines, and scores of attention-seeking emails. With over 144 billion emails sent each and every day, email marketing remains one of the elite channels for business communication. So how does the signal separate itself from the noise? To be sure, finding the key to a stand-out message is critical to your bottom line—whether that bottom line is cold, hard cash or community engagement or anything in be

ResourcesOct 7, 2013
Google Hides Keywords From Marketers: The Complete Guide to Using Alternatives From the Experts

The internet went nuts a couple of days ago (or at least, the SEO world of it did) when Google confirmed that it would be encrypting almost all keyword searches in the near future. The Not provided Google Analytics section has easily become the most talked about thing in the past. Various industry professionals weighed in on the change, what it means for marketers and what other options we have to inform our marketing choices. Let’s take a look at what happened exactly, and then we’ll explore

ResourcesOct 3, 2013
The Surprising History of the To-Do List and How to Design One That Actually Works

The list is the origin of culture. Wherever you look in cultural history, you will find lists. – Umberto Eco When I was a kid, I read a book called The Listmaker. It’s about a young girl who uses lists to organize and make sense of her life. At the time I didn’t read any more into it besides the fact that this was an odd hobby for a pre-teen girl to spend s

ResourcesOct 2, 2013
How To Create a Content Style Guide to Improve Your Blog’s Quality

What governs the way you write? Consistency in style, tone, grammar, and punctuation is essential to an enjoyable blog experience. Successfully done, these elements go unnoticed by readers who are too busy consuming the easy, breezy content. That’s the way it should be. Style guides create uniform content and allow that content to shine. Invisibility is the hallmark of a well-used style guide. You may not even notice the hundreds of subtle decisions that make browsing a blog seamless, but know

ResourcesOct 1, 2013
7 Big Facebook Changes You Should Know About for a Better Facebook Strategy

Facebook changes so fast, I often miss new features or updates to existing ones. Since there have been a few changes recently, I thought it would be helpful to do a bit of a wrap-up of what Facebook’s been up to. 1. Images are now bigger and wider – Here are the right sizes to use Some recent changes to how Facebook displays thumbnail images mean that we need to be more aware of the size and aspect ration of any pictures we post. Because Facebook will automatically resize images that don’t matc