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Buffer Reports

50 Teammates, 17 Open Roles, New Calendar View & More: Buffer’s September Update

We reached the 50 team members mark in September! This feels like a big milestone and a special moment to reflect on.

For me, the most exciting part of this is that 50 people are able to join our journey of working as a fully distributed team, where you choose to live and work from the place which makes you happiest and most productive.

We’ve had several examples of teammates moving or traveling to find their happy place, or being able to move easily to help and be with their significant other for studies or a job move.

Here are all the latest insights from the Buffer team in September.

buffer september 2015

Buffer overview: Key metrics

We usually find that September is one of the months of lowest growth. We are seeing this here with 3.2%, which is lower than our recent months, however it’s a number we‚Äôre happy about for generally our lowest growth month of the year.

Our current YoY MRR growth stands at around 80%, a number we’d like to grow.

  • 2,757,998 total¬†registered¬†users¬†(+3.2%)
  • 219,744 monthly¬†active¬†users¬†(+3.9%)
  • 54,357 average¬†daily¬†active¬†users¬†(+7.6%)
  • $643,992 monthly¬†recurring¬†revenue¬†(+3.2%)
  • $7.73m¬†annual¬†recurring¬†revenue¬†(+3.2%)
  • $2,710,305 cash¬†in¬†bank

Team and hiring: 17 open roles

We are still growing the team fast and have 17 open roles we are hiring for, including new roles like Social Media Manager and Customer Hero.

hiring open roles

We received over 1,500 applications in September, on-par with the volume of application we have seen thus far.

  • 50 total team¬†members¬†across¬†the¬†world in¬†37 cities
  • 9¬†new¬†team¬†members¬†started¬†their¬†bootcamp¬†during¬†September
  • At¬†least¬†6¬†more¬†people¬†will¬†start¬†or¬†have¬†started¬†during¬†October

Product: New features and experiments

Our product teams are working together more closely than ever before, and as a result we’ve been moving quickly with new features and experiments! In September we adjusted Buffer for Business trials from 7 days to 30 days to allow us longer to help¬†those in trial¬†find value from Buffer. We‚Äôre also working on a new landing page to clarify the positioning of Buffer clearly as a software-as-a-service¬†product for small businesses.

Also, lots of new team members! We are so excited to have recently added to our team Philippe Masset as a developer, Steve Dixon as a product designer, Ivana Zuber as a front-end developer and Marcus Wermuth as an Android/iOS developer.

  • Awesome Plan ($10/mo) MRR: $370,580 (+2.7%)
  • Buffer for Business ($50+/mo) MRR: $272,959 (+3.8%)
  • We rolled out the new Pablo to a percentage of users
  • Launched the ability to share multiple photos in a single post
  • A new¬†“calendar view” feature is now in beta—here’s a look

calendar view beta

Happiness: Focusing on email response times

In September, the Happiness Team re-focused on email response times as our main objective. We saw big improvement on our speed while customer happiness levels stayed the same. Next month we’re looking forward to more specialization on the teams within Customer Happiness. We are also celebrating one more full-time team member, Ross Parmly. Welcome, Ross! :)

  • 14,000¬†email¬†replies¬†sent¬†(+25%)
  • Customer¬†Happiness¬†Percentage: 94%¬†(Same¬†as¬†last¬†month)
  • 57%¬†of¬†emails¬†got¬†a¬†reply¬†within¬†1¬†hour¬†(+67%),¬†71%¬†within¬†6¬†hours¬†(+29%)
  • 53% of¬†Tweets¬†got¬†a¬†reply¬†within¬†15¬†minutes¬†(-3%)

Marketing: New metrics focus

Thanks to great help from the data team, we built a series of Looker dashboards to fully track the metrics and conversions from our marketing efforts. Feels like we’re in a great place to move ahead with some new experiments in October and see if we can move the needle.

We are also celebrating one new full-time team member, Sandrine Sahakians, as our new multimedia producer. Welcome, Sandrine! :)

  • 3,496¬†signups via blogs (comparison data coming next month!)
  • 227¬†upgrades via blogs
  • 1,019,848¬†visits¬†to¬†the¬†blogs


We’ll have lots more to report next month. Thanks for your support!

Are there any questions about our team or growth that you’d like to know? We’d be happy to answer them!

  • Joel, I love the calendar preview! Yahoooooo, so much looking forward to it :)

  • Katie Barbee

    Buffer is fabulous! Love it!

  • Congratulations on breaking the 50-person team! That is a huge milestone!

    Regarding customer happiness, in my experience speed is the absolute most important criteria for customer satisfaction, but it is not enough. To be fast but not complete or not fully resolving the issue is actually counter productive, so I appreciate your move towards specialised teams or a way to up-skill the customer happiness heroes.

    The calendar is something that I never thought I was missing until I saw your preview. What a simple and great idea.

    It’s also interesting that September is your lowest month. Do you have any idea why that is Joel?

  • Juliet

    I love the calendar view! Can’t wait to try it out. Thank you for sharing, Joel! :)

  • Great to get the monthly insight to what’s happening at Buffer. Thanks so much Joel!

  • Congratulations Buffer team! I hope there’s a space open for me in two months!

  • Lisa Jordie

    Joel, I am SO excited about this calendar view! Thank you!!

  • WOW … great update. There are so many things I love about it.

    1. Congrats to all the new Buffer teammates.
    2. Great addition to the Join the Buffer Journey page by adding more pictures, an Instagram link, and grouping jobs by teams.
    3. I’m digging the Family Leave information under benefits. It’s great that you encourage up to 3 months of leave for new parents.

    I’ve been a Buffer fan for about two years now and I love the many transformations Buffer has gone through. I’m excited to see what’s to come with this bigger team. I know there are only great things ahead.

  • The calendar view looks like a great addition. I’m also excited for you to launch your happiness blog. Buffer knows organizational culture. You’ll have a lot to add to the conversation about creating a happy/balanced life at work and home.

  • The calendar view is a great step! So excited about this :)

    • Looks like some amazing updates are in progress. Hoping to hear back on my application.

  • Ohhh!! Super excited about the calendar view!

    Thanks, as always, for sharing Joel! And congrats to Ross! He’ll be a great addition to the team. :)

  • CMGRMelissa

    Joel, congratulations on your success!! Looking forward to the calendar view, and I’m so glad to see Buffer continuously implementing some terrific improvements!

  • Looks like some amazing updates are in progress. Hoping to hear back on my application.

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